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The result: a digital experience that really matters.",[],{"_key":1310,"_type":222,"headline":1311,"sanityImage":1312,"text":1316},"4358b4d2bb44","User-centered planning, consistent implementation",{"_type":228,"alt":1313,"aspectRatioXs":255,"asset":1314},"Modern AOK portal with user-friendly, accessible design and consistent user experience.",{"_ref":1315,"_type":233},"image-7079b3ca2acd9a76400e9222fbe6625d95ae4438-1560x1560-png",[1317,1325],{"_key":1318,"_type":172,"children":1319,"markDefs":1324,"style":180},"3f20e2619cd4",[1320],{"_key":1321,"_type":176,"marks":1322,"text":1323},"03106d19e97d",[],"A well-thought-out, detailed concept forms the basis for a consistent user experience in the new portal. The goal was to create a clear mission statement that is consistently geared toward the needs of the target groups. Every step was coordinated, from the roadmap and information architecture to the technical implementation.",[],{"_key":1326,"_type":172,"children":1327,"markDefs":1332,"style":180},"dc9b2e7d10ff",[1328],{"_key":1329,"_type":176,"marks":1330,"text":1331},"56e7466dc1ed",[],"The result: a modern platform that enables AOK to maintain high-quality content independently – in a uniform, accessible design that is user-friendly for all age groups. 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