Tackling the Complexity of In-Car Commerce

Experience One shows how to tackle the challenges of in-car commerce by providing insights from the Mercedes me Store app.

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Julia Keller Marketing & Communications

Digital services and the connectivity of vehicles with smartphones are becoming more and more crucial when choosing a new car. In the end: It’s all about the user experience, not the brand anymore.

Based on the common experience from designing and developing the Mercedes me Store app, Kai Müller and Marco Gehrig report in the keynote “Tackling the Complexity of In-Car Commerce” from the “E-commerce Berlin Virtual” on May 27, 2021. They show how new digital services get in the car fast and conveniently for customers.

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About Experience One AG

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.