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Experience One
Automotive | Mercedes-Benz, Porsche, VW

Mobility for tomorrow's customers

Mobility at the touch of your fingertip

Multi-billion market Connected Car

Connected services are increasingly becoming a decisive sales argument. However, activation and use must also meet the demands of today’s customer: personalized, simple, and fast. Perfectly networked with smart homes and third-party services, vehicles become new, high-quality living spaces for which customers are willing to pay more.

Experience One conceptualized, designed, developed and rolled out the Mercedes me Store app for Connected Services internationally.

Customers expect on demand usage

Flexible memberships are oll over the place: Netflix, Amazon Prime or Uber. People already got used to this way of accessing services and it is nothing less than what they expect from their mobility providers. This is why the automotive OEMs need to come up with more flexible and creative sales and usage concepts.

If you need an SUV for the winter holiday, a convertible for a short trip or a Van for your family – it is all fine as long as you can change this at the touch of your fingertip.

New technology, new experience

And for all those who want to own the next generation of electric mobility, they would definitely prefer to buy online. Tesla led the way and most OEMs have followed and offer a full-service online sales and delivery model. A test drive at home becomes standard, visiting the dealership an intentional decision. Our online store platform has helped to get this transformation started.

Cut through complexity and scale the experience

One of the main success criteria to implement future mobility experiences for our clients is to bring a convincing MVP to global scale. Service blueprints help us to capture service functionality across all channels and to identify people, systems and processes involved to make things happen. An agile approach for an MVP is mandatory. But setting up a scalable platform requires a deep understanding of automotive processes and markets as well as close cooperation with our client's lead departments.

Team, Facts and Contact

  1. Urban Dausacker

    Founder and Managing Director
    Online Sales, Connected Services, Automotive, Consulting

  2. Frank Sesselmann

    Director Automotive

  3. Lena Haaf

    Team Lead Business Design
    Connected Car, Portfolio & Innovation Strategy, Consulting

  4. Philip Hoppe

  5. Sebastian Ruhtz

  6. Sebastian Luxem

    Director Technology
    Web Applications & Services, Digital Customer Experiences, Virtual Assistants

  7. Markus Mannes

  8. Sören Voswinkel

  9. Thomas Borowiak

Client

  1. Mercedes-Benz, Porsche, VW

Sectors

  1. Automotive

Disciplines

  1. User Experience
  2. Architecture & Systems Design
  3. Software Development
  4. Platform Delivery & Implementation

Offices

  1. Stuttgart
  2. Berlin
  3. Frankfurt

Contact

Urban Dausacker Management

About Experience One AG

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.

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