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an outdated corporate design meant that AOK’s member portal was in urgent need of a coherent facelift. The challenge: Bring all 11 AOK companies together while giving their unique requirements equal weight. The goal: Create a central point of contact to make it intuitive, quick, clear, and easy for members to access",[],{"_key":1488,"_type":1147,"content":1489},"883af8ea38e2",[1490],{"_key":1491,"_type":172,"children":1492,"markDefs":1497,"style":180},"8cfc28da5a15",[1493],{"_key":1494,"_type":176,"marks":1495,"text":1496},"e8f2d735fbe90",[],"information and seek advice. Consistent usability with maximum transparency was therefore key. The relaunch unveiled a portal that brings people closer, embodies the new design, and is the perfect foundation for further platforms and services, e.g. AOK’s health magazine or employers’ portal.",[],"Intuitive and modern—AOK’s new member portal",{"_key":1500,"_type":222,"headline":1501,"sanityImage":1502,"text":1507},"fdb271d680bc","Made for members",{"_type":228,"alt":1503,"aspectRatioSm":255,"aspectRatioXs":255,"asset":1504,"title":1506},"The AOK portal for individual customers from Experience One is tailored to the needs of the assured.",{"_ref":1505,"_type":233},"image-3a7a30cda0d1fd72fbe4fdd74af1b3f5a214a0d4-1644x1710-png","Homepage of AOK private customer portal from Experience One",[1508],{"_key":1509,"_type":172,"children":1510,"markDefs":1515,"style":180},"e86579b24eee",[1511],{"_key":1512,"_type":176,"marks":1513,"text":1514},"58a249057e730",[],"This project was all about the needs and intentions of AOK’s members. So we asked ourselves: how can we present the different processes of the individual companies as simply as possible? Based on the results of our testing, tracking, and evaluation of lots of different elements, including search and forms, we developed a UX concept that would make it easy for members to access the advice and consultation services offered by AOK. The portal is now designed to respond to user intent as intuitively as possible and surface relevant information exactly where users expect. This not only ensures a genuinely customer-centric approach and first-class experience, but also helps AOK stand out from increasingly similar competition.",[],{"_key":1517,"_type":802,"author":1518,"sanityImage":1521,"text":1526},"424ec750b5d8",{"description":1519,"name":1520},"Online Project Manager at AOK Bundesverband","Vanessa Röthlin",{"_type":228,"alt":1522,"aspectRatioXs":230,"asset":1523,"title":1525},"Vanessa Röthlin from AOK emphasizes the professionalism and reliability of Experience One at the AOK insurance portal.",{"_ref":1524,"_type":233},"image-c9a339eeda79b649edf836512e87013e2ce225f4-1980x1114-jpg","Quote of Vanessa Röthlin from AOK",[1527],{"_key":1528,"_type":172,"children":1529,"markDefs":1534,"style":180},"ba8e23160a9c",[1530],{"_key":1531,"_type":176,"marks":1532,"text":1533},"8acc94a29ba40",[],"Experience One brings real professionalism, trust, and reliability to the table. We've been working together to optimize our websites by focusing on maximizing customer satisfaction.",[],{"_key":1536,"_type":222,"headline":1537,"sanityImage":1538,"text":1543},"bca9deefa056","Intuitive UX speeds up the search",{"_type":228,"alt":1539,"aspectRatioSm":255,"aspectRatioXs":255,"asset":1540,"title":1542},"At the new AOK insurance portal from Experience One, assureds can find what they are looking for even faster thanks to the new health navigators.",{"_ref":1541,"_type":233},"image-e24b1081441f7a7e45e34d3c284e2e664aa9f48c-1644x1710-png","AOK health navigator on the AOK insurance portal",[1544],{"_key":1545,"_type":172,"children":1546,"markDefs":1551,"style":180},"f5124936a3f8",[1547],{"_key":1548,"_type":176,"marks":1549,"text":1550},"068c0af9de7b0",[],"How can I find the right person to talk to in an emergency? Integrating AOK’s “health navigators” was a hugely important project for AOK that nonetheless proved a major challenge. 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What's more, cookies save this info for added convenience when they next visit the site.",[],{"aspectRatio":311,"files":1566,"id":1582},[1567,1570,1573,1576,1579],{"_key":1568,"link":1569,"rendition":186},"QA2o7BOCFnu0anIAMRBN7K","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F810840171\u002Frendition\u002F240p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=bb78304456d0da3179869d4c4ae3abf8fb629d1208fb6495041667d8490880f2",{"_key":1571,"link":1572,"rendition":190},"QA2o7BOCFnu0anIAMRBN9T","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F810840171\u002Frendition\u002F360p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=8d85830fb076a077272099e9d1ece3ab4c80eb0f16576a2c16c1ddca0c450204",{"_key":1574,"link":1575,"rendition":194},"QA2o7BOCFnu0anIAMRBNBc","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F810840171\u002Frendition\u002F540p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=ac9e0f39bd62c3e225389b006381c4a2c3b05fe3b0dcf547bc950ff16709e741",{"_key":1577,"link":1578,"rendition":198},"QA2o7BOCFnu0anIAMRBNDl","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F810840171\u002Frendition\u002F720p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=414c3c4e86edc1272567d9534249e51397d2e8b814c27c0049f5ee5d021fb856",{"_key":1580,"link":1581,"rendition":202},"QA2o7BOCFnu0anIAMRBNFu","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F810840171\u002Frendition\u002F1080p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=59f5b202506a7fad19cfb540281cb8aed474b14e3ba6c380d425d46dcae186d5","810840171",{"_key":1584,"_type":222,"headline":1585,"sanityImage":1586,"text":1591},"39f0d992cbd4","Reaching new and existing customers",{"_type":228,"alt":1587,"aspectRatioSm":255,"aspectRatioXs":255,"asset":1588,"title":1590},"Experience One’s AOK portal enables individual campaigns for all 11 regional associations as part of the joint brand experience.",{"_ref":1589,"_type":233},"image-d8dea4f59b087c08ef5eba3a09e1281d41a3f9d1-1644x1710-png","The new AOK portal from Experience One",[1592],{"_key":1593,"_type":172,"children":1594,"markDefs":1599,"style":180},"17b16ab17577",[1595],{"_key":1596,"_type":176,"marks":1597,"text":1598},"53938501fa460",[],"Keeping existing customers onboard whilst inspiring new members is no mean feat. But user navigation and content provision now blend together seamlessly on AOK’s website despite diverse stakeholders. On top of allowing members to make appointments online or chat with an advisor or chatbot, AOK can now also run centralized campaigns to communicate shared values and implement large-scale measures—measures that ultimately benefit all 11 companies. The integration of other portals, platforms, and external contact partners also reveals AOK’s path forward and sets the course for the company’s future success.",[],{"_key":1601,"_type":802,"author":1602,"sanityImage":1616,"text":1626},"923f0496886a",{"description":1376,"name":1603,"sanityImage":1604},"Luise Zimmermann",{"_type":228,"aspectRatioSm":255,"aspectRatioXs":255,"asset":1605,"crop":1607,"hotspot":1611},{"_ref":1606,"_type":233},"image-8f54e495bd1fa24a99ee6cf3da7a2dba1a4ff775-3306x3306-jpg",{"_type":276,"bottom":1608,"left":1609,"right":1610,"top":278},0.1230019755747126,0.07870869252873564,0.08319863505747138,{"_type":281,"height":1612,"width":1613,"x":1614,"y":1615},0.8769980244252874,0.838092672413793,0.49775502873563215,0.4384990122126437,{"_type":228,"alt":1617,"aspectRatioXs":230,"asset":1618,"crop":1620,"hotspot":1622,"title":1625},"Experience One has transferred the new corporate design for the AOK insurance portal into the digital realm and brought it to life.",{"_ref":1619,"_type":233},"image-72bcdab5a0e3d71d5fe653509122395a76ca37d4-1978x1113-jpg",{"_type":276,"bottom":278,"left":278,"right":1621,"top":278},0.05923082081545061,{"_type":281,"height":311,"width":1623,"x":1624,"y":284},0.9407691791845494,0.4703845895922747,"The new corporate design of the AOK private customer portal",[1627],{"_key":1628,"_type":172,"children":1629,"markDefs":1634,"style":180},"b9b02de37d31",[1630],{"_key":1631,"_type":176,"marks":1632,"text":1633},"6e8ac1efab350",[],"Translating AOK’s new corporate design into their digital world was a very special project because it gave us the opportunity to be involved right from the start, to grow, and to have a real impact. 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