[{"data":1,"prerenderedAt":883},["ShallowReactive",2],{"sanity-MgQfRdsLRYqKJ686ShBNFqTfUXeBZO7ilfamwz8A3wM":3,"sanity--m_Ny-Y1lT-Tk8t6sgvAmL0GwEZwCtFFtdY0mLoPnZc":39,"sanity-er5r0h7rdZe3p8y8tw8dwGw0pzMby98AmC9N8dkYskM":719},{"_createdAt":4,"_id":5,"_rev":6,"_system":7,"_type":10,"_updatedAt":11,"language":12,"page":13,"tenant":38},"2024-07-03T09:28:48Z","2e281c90-b9f5-4db5-bdb0-70161f0a74b9","Pk340He9i9SmkWz3g0dvE9",{"base":8},{"id":5,"rev":9},"vA2VRoGdBP1lkZFANIGl4h","header","2026-02-17T09:22:56Z","de",[14,18,22,26,30,34],{"slug":15,"title":17},{"current":16},"leistungen","Leistungen",{"slug":19,"title":21},{"current":20},"projekte","Projekte",{"slug":23,"title":25},{"current":24},"news","Insights",{"slug":27,"title":29},{"current":28},"unternehmen","Über uns",{"slug":31,"title":33},{"current":32},"karriere","Karriere",{"slug":35,"title":37},{"current":36},"kontakt","Kontakt","experienceone",{"_createdAt":40,"_id":41,"_rev":42,"_system":43,"_type":46,"_updatedAt":47,"additionalLinks":48,"infos":101,"language":12,"links":103,"locations":116,"tenant":38,"title":128},"2024-07-03T09:33:11Z","81e11543-55d0-4c31-98d8-682808229276","mYKV2v9lG7T6tt8F3ApX1f",{"base":44},{"id":41,"rev":45},"NXM5HM7teiCKoC9XEYpcHv","footer","2026-04-23T13:31:28Z",{"items":49,"title":100},[50,60,68,76,84,92],{"_key":51,"_type":52,"label":53,"reference":54},"1c86e01db43d","link","Road To Agentic AI",{"category":55,"slug":58},{"slug":56},{"current":57},"themen",{"current":59},"leading-through-ai",{"_key":61,"_type":52,"label":62,"reference":63},"2065685b4aea","Customer Insights Studio ",{"category":64,"slug":66},{"slug":65},{"current":57},{"current":67},"customer-insights-studio",{"_key":69,"_type":52,"label":70,"reference":71},"f1cd87e3e7e4","Digital Showroom",{"category":72,"slug":74},{"slug":73},{"current":20},{"current":75},"automotive-digital-showroom",{"_key":77,"_type":52,"label":78,"reference":79},"dbb865d01844","Designsysteme",{"category":80,"slug":82},{"slug":81},{"current":57},{"current":83},"das-designsystem-für-starke-marken-und-effizienten-workflow",{"_key":85,"_type":52,"label":86,"reference":87},"8987e37be2b9","Connected Car",{"category":88,"slug":90},{"slug":89},{"current":57},{"current":91},"das-mobilitaetserlebnis-fuer-die-kunden-von-morgen",{"_key":93,"_type":52,"label":94,"reference":95},"0fb3f73efb2e","Customer Journey",{"category":96,"slug":98},{"slug":97},{"current":57},{"current":99},"das-markenerlebnis-fuer-die-digitale-kundenbeziehung","Das könnte Sie auch interessieren",{"text":102,"title":29},"Experience One ist gründergeführter Partner für digitale Transformation und Innovation. Seit 2006 gestalten 100 Experience Engineers für Marken und Unternehmen wie Mercedes-Benz, AOK, Bosch, Zeiss, EnBW und Finanz Informatik aus der Sparkassen-Finanzgruppe zukunftsweisende Digitallösungen und etablieren das notwendige Mindset bei Entscheider:innen. Das Ziel: Die Innovationskraft in Deutschland entfachen und den entscheidenden Wettbewerbsvorsprung sichern. Experience One ist an den Standorten Stuttgart, Berlin und Frankfurt vertreten.",[104,108,112],{"slug":105,"title":107},{"current":106},"datenschutz","Datenschutz",{"slug":109,"title":111},{"current":110},"rechtliche-hinweise","Rechtliche Hinweise",{"slug":113,"title":115},{"current":114},"impressum","Impressum",[117,520],{"_key":118,"_type":119,"label":120,"locationReference":121,"pageReference":135},"7bbfafc25da7","location","Hallo Berlin",{"_createdAt":122,"_id":123,"_rev":124,"_type":119,"_updatedAt":125,"address1":126,"address2":127,"company":128,"country":129,"fax":130,"link":131,"telephone":133,"tenant":38,"title":134},"2024-07-08T14:25:07Z","a68d40b1-561f-4b83-8e9a-6f895755f884","bupUptnCSpSIVEFYeXNyBL","2024-08-14T12:55:33Z","Schinkelplatz 5","10117 Berlin","Experience One AG","Germany","+49 30 328 984 999",{"label":132},"Sag Hallo","+49 30 328 984 700","Berlin",{"_createdAt":136,"_id":137,"_rev":138,"_system":139,"_type":142,"_updatedAt":143,"content":144,"language":12,"seo":514,"slug":518,"tenant":38,"title":37},"2024-07-08T09:54:49Z","1b273460-a024-4146-9a88-2cb1e24327a1","IywIH8IWKgv9JFyGTnH4KC",{"base":140},{"id":137,"rev":141},"Vj73MIb9L4dXozmaQui3rL","page","2026-05-05T12:12:03Z",[145,184,200,221,294,311,411,428],{"_key":146,"_type":147,"headline":148,"statement":149,"vimeo":161},"c42e6c873d94","mediaStage","Lass uns gemeinsam Großartiges schaffen",[150],{"_key":151,"_type":152,"children":153,"markDefs":159,"style":160},"3f58616f6837","block",[154],{"_key":155,"_type":156,"marks":157,"text":158},"27f6e1588205","span",[],"Sag Hallo, wenn aus deiner Idee Realität werden soll",[],"normal",{"aspectRatio":162,"files":163,"id":183},1.7777777777777777,[164,167,171,175,179],{"_key":165,"rendition":166},"O6I7nb3Oh2pAmJovZiVDf9","240p",{"_key":168,"link":169,"rendition":170},"O6I7nb3Oh2pAmJovZiVDgC","https://player.vimeo.com/progressive_redirect/playback/298369647/rendition/360p/file.mp4?loc=external&oauth2_token_id=1075784248&signature=b147738b2553c46d46a03a81ec1282a68d1f5ae0f3ac6468b0f12e0755ef1745","360p",{"_key":172,"link":173,"rendition":174},"O6I7nb3Oh2pAmJovZiVDhF","https://player.vimeo.com/progressive_redirect/playback/298369647/rendition/540p/file.mp4?loc=external&oauth2_token_id=1075784248&signature=503780b830d8e7dd4dcd99acf97634a3742491954806a5f4ef311ffe61837fd3","540p",{"_key":176,"link":177,"rendition":178},"O6I7nb3Oh2pAmJovZiVDiI","https://player.vimeo.com/progressive_redirect/playback/298369647/rendition/720p/file.mp4?loc=external&oauth2_token_id=1075784248&signature=c868dbd8a38420fb638214b2158e10f480b445b699b143a9ab6f5b9fe9c2405f","720p",{"_key":180,"link":181,"rendition":182},"O6I7nb3Oh2pAmJovZiVDjL","https://player.vimeo.com/progressive_redirect/playback/298369647/rendition/1080p/file.mp4?loc=external&oauth2_token_id=1075784248&signature=bc90f59d08b96b3ce338252aef21cde41044ddd66ac944fea702b10fcb473875","1080p","298369647",{"_key":185,"_type":186,"copy":187,"headline":196,"primaryCta":197},"89616183dcc9","headlineCopyCta",[188],{"_key":189,"_type":152,"children":190,"markDefs":195,"style":160},"39e30c30798f",[191],{"_key":192,"_type":156,"marks":193,"text":194},"9f3b325860ea0",[],"Du hast eine Projektanfrage, suchst einen neuen Job oder möchtest wegen eines anderen Themas mit uns in Kontakt treten? Kein Problem. Schicke uns eine Nachricht und wir melden uns.",[],"Nimm Kontakt auf",{"href":198,"label":199},"/kontaktformular","Nachricht senden",{"_key":201,"_type":202,"cta":203,"headline":134,"isMirrored":204,"sanityImage":205,"text":212},"1289b1b74944","copyMedia",{"href":198,"label":132},true,{"_type":206,"alt":207,"aspectRatioXs":208,"asset":209,"title":207},"sanityImage","Experience One Office in Berlin","16x9",{"_ref":210,"_type":211},"image-f1b0c4904e37e6f7e41ff876fd59523f70ca4276-1050x590-jpg","reference",[213],{"_key":214,"_type":152,"children":215,"markDefs":220,"style":160},"e80f6e77751a",[216],{"_key":217,"_type":156,"marks":218,"text":219},"2e42f996bac40",[],"Schinkelplatz 5\n10117 Berlin\nTelefon: +49 30 328 984 700\nFax: +49 30 328 984 999",[],{"_key":222,"_type":223,"headline":224,"pages":225},"a6591f90b41c","imageSlider","Unser Team in Berlin",[226,244,255,270,283],{"_key":227,"_type":228,"copy":229,"sanityImage":230,"title":231},"c7ffb76f2b01","imageSliderPage","Director UX",{"_type":206,"alt":231,"aspectRatioXs":232,"asset":233,"crop":235,"hotspot":238,"title":231},"Christian Klugert","1x1",{"_ref":234,"_type":211},"image-f64598fb5c4d401c72d8b75d8253788e90152ef7-989x1322-png",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},"sanity.imageCrop",0,{"_type":239,"height":240,"width":241,"x":242,"y":243},"sanity.imageHotspot",0.7012404120055703,1,0.5,0.35062020600278515,{"_key":245,"_type":228,"copy":246,"sanityImage":247,"title":248},"c3a78bd9ecef","Principal UI Design",{"_type":206,"alt":248,"aspectRatioXs":232,"asset":249,"crop":251,"hotspot":252,"title":248},"Kathrin Eichhorn",{"_ref":250,"_type":211},"image-031a6ebb7d736b15574a360ec18359f6aba497cf-750x1000-png",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":253,"width":241,"x":242,"y":254},0.885576165893779,0.4427880829468895,{"_key":256,"_type":228,"copy":257,"sanityImage":258,"title":259},"083f2fbc0e44","Principal UX Design",{"_type":206,"alt":259,"aspectRatioXs":260,"asset":261,"crop":263,"hotspot":266,"title":259},"Maksim Mur'ye","4x3",{"_ref":262,"_type":211},"image-7b4bc4afd67b2f0a2e55fca1cdada416709dce8e-539x720-jpg",{"_type":236,"bottom":264,"left":237,"right":237,"top":265},0.1986943286692589,0.0006563344924111173,{"_type":239,"height":267,"width":268,"x":242,"y":269},0.8006493368383301,0.9740181169176066,0.4009810029115761,{"_key":271,"_type":228,"copy":272,"sanityImage":273,"title":274},"468a6dcb05f5","Director Technology",{"_type":206,"alt":274,"aspectRatioXs":275,"asset":276,"crop":278,"hotspot":280,"title":274},"Sebastian Ruhtz","8x9",{"_ref":277,"_type":211},"image-54ba0d82d27d93d527919f32036b9128a9e1cf0a-1333x2000-jpg",{"_type":236,"bottom":279,"left":237,"right":237,"top":237},0.1849994065261807,{"_type":239,"height":281,"width":241,"x":242,"y":282},0.8150005934738194,0.4075002967369097,{"_key":284,"_type":228,"copy":285,"sanityImage":286,"title":287},"c0b000a40717","Principal AI Engineer",{"_type":206,"alt":287,"aspectRatioXs":232,"asset":288,"crop":290,"hotspot":291,"title":287},"Niels Garve",{"_ref":289,"_type":211},"image-75c88cfb6e1d820a5245a53d7af94967a6a5a7ff-3906x5208-jpg",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":292,"width":241,"x":242,"y":293},0.6551316825619039,0.37823737859830264,{"_key":295,"_type":202,"cta":296,"headline":297,"isMirrored":204,"sanityImage":298,"text":302},"01907de3c979",{"href":198,"label":132},"Frankfurt",{"_type":206,"alt":299,"aspectRatioXs":208,"asset":300,"title":299},"Experience One Office in Frankfurt",{"_ref":301,"_type":211},"image-4b8ed7011ba1c5bbaa9d03673597d12ddddc405d-1050x590-jpg",[303],{"_key":304,"_type":152,"children":305,"markDefs":310,"style":160},"1f4afffec5a9",[306],{"_key":307,"_type":156,"marks":308,"text":309},"1217de7b7ecd0",[],"Telefon: +49 711 25 35 99 60\nFax: +49 711 25 35 99 70",[],{"_key":312,"_type":223,"headline":313,"pages":314},"69c7caa72a03","Unser Team in Frankfurt",[315,335,355,373,391],{"_key":316,"_type":228,"copy":317,"description":318,"linkedin":327,"sanityImage":328,"title":334},"3135908b7674","Gründer und CEO",[319],{"_key":320,"_type":152,"children":321,"markDefs":326,"style":160},"cb460e59b2bd",[322],{"_key":323,"_type":156,"marks":324,"text":325},"0668d787a7130",[],"Digital Innovation, Business Strategy, Customer Experience",[],"https://www.linkedin.com/in/kaimueller/",{"_type":206,"alt":329,"aspectRatioSm":232,"aspectRatioXs":232,"asset":330,"crop":332,"hotspot":333,"title":329},"Kai Müller, Gründer und CEO von Experience One",{"_ref":331,"_type":211},"image-656f3361beb11f707152c1f247473fa26fd046c6-439x439-png",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},"Kai Müller",{"_key":336,"_type":228,"copy":337,"description":338,"linkedin":347,"sanityImage":348,"title":354},"6bdac8e829c4","Managing Director",[339],{"_key":340,"_type":152,"children":341,"markDefs":346,"style":160},"488a2fc0c503",[342],{"_key":343,"_type":156,"marks":344,"text":345},"609e44de42830",[],"Web Platforms, Consulting, Customer Ecosystems, Rollout",[],"https://www.linkedin.com/in/linda-stauffenberg-50783014/",{"_type":206,"alt":349,"aspectRatioSm":260,"aspectRatioXs":232,"asset":350,"crop":352,"hotspot":353,"title":349},"Linda Stauffenberg, Managing Director von Experience One",{"_ref":351,"_type":211},"image-0bd6266f85aa6948d009cd964398b334bb1a1b0b-752x564-jpg",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},"Linda Stauffenberg",{"_key":356,"_type":228,"copy":337,"description":357,"sanityImage":366,"title":372},"acda26df61df",[358],{"_key":359,"_type":152,"children":360,"markDefs":365,"style":160},"3ee2caf15da8",[361],{"_key":362,"_type":156,"marks":363,"text":364},"fee59f9085700",[],"Business Strategy, Web Platform, Customer Ecosystems",[],{"_type":206,"alt":367,"aspectRatioSm":232,"aspectRatioXs":232,"asset":368,"crop":370,"hotspot":371,"title":367},"Christian Pusch, Managing Director von Experience One",{"_ref":369,"_type":211},"image-a0278451a2367d10cac1491fb1283395daaf898e-499x499-png",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},"Christian Pusch",{"_key":374,"_type":228,"copy":375,"description":376,"linkedin":385,"sanityImage":386,"title":390},"07e1453b0660","Director Design & Business Excellence",[377],{"_key":378,"_type":152,"children":379,"markDefs":384,"style":160},"fbfe408fa6a5",[380],{"_key":381,"_type":156,"marks":382,"text":383},"8967658684dc",[],"Customer Experience, Quality & Information Security Management, Operations",[],"https://www.linkedin.com/in/katharina-roos-b4088676/",{"_type":206,"alt":387,"aspectRatioXs":232,"asset":388,"title":387},"Katharina Roos, Director Design & Business Excellence",{"_ref":389,"_type":211},"image-7e889218fc7440882fe07876f3ee8239067cebdf-2099x2799-jpg","Katharina Roos",{"_key":392,"_type":228,"copy":393,"description":394,"linkedin":403,"sanityImage":404,"title":410},"3c189696f7da","Team Lead Deployment Program Management",[395],{"_key":396,"_type":152,"children":397,"markDefs":402,"style":160},"440a6801f9a4",[398],{"_key":399,"_type":156,"marks":400,"text":401},"baa931521fb00",[],"Digital Ecosystems, Web Platforms, Website Relaunch, Rollout",[],"https://www.linkedin.com/in/nadine-belger-071712195/",{"_type":206,"alt":405,"aspectRatioSm":232,"aspectRatioXs":232,"asset":406,"crop":408,"hotspot":409,"title":405},"Nadine Belger, Team Lead Deployment Program Management",{"_ref":407,"_type":211},"image-f64a42da1be3272cfb04ba261455399e57984c41-2977x2977-jpg",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},"Nadine Belger",{"_key":412,"_type":202,"cta":413,"headline":414,"isMirrored":204,"sanityImage":415,"text":419},"35dee2d9a566",{"href":198,"label":132},"Stuttgart",{"_type":206,"alt":416,"aspectRatioXs":208,"asset":417,"title":416},"Experience One Office in Stuttgart",{"_ref":418,"_type":211},"image-d6a6bbafda90f0f503cc8d63fe438fa39175efb2-1050x590-jpg",[420],{"_key":421,"_type":152,"children":422,"markDefs":427,"style":160},"67c2506b2700",[423],{"_key":424,"_type":156,"marks":425,"text":426},"9ea29065252a0",[],"Seidenstraße 19\n70174 Stuttgart\nTelefon: +49 711 25 35 99 60\nFax: +49 711 25 35 99 70",[],{"_key":429,"_type":223,"headline":430,"pages":431},"055b5f2144a8","Unser Team in Stuttgart",[432,453,474,494],{"_key":433,"_type":228,"copy":434,"description":435,"linkedin":444,"sanityImage":445,"title":452},"dc37ef7a4cf2","Gründer und Managing Director",[436],{"_key":437,"_type":152,"children":438,"markDefs":443,"style":160},"a3d26828a315",[439],{"_key":440,"_type":156,"marks":441,"text":442},"7b5faa499ecb0",[],"Standortleitung, Geschäftsführung, Finanzen, Automotive Consulting",[],"https://www.linkedin.com/in/urban-dausacker-16bb7858/",{"_type":206,"alt":446,"aspectRatioSm":447,"aspectRatioXs":447,"asset":448,"crop":450,"hotspot":451,"title":446},"Urban Dausacker, Gründer und Managing Director","2x3",{"_ref":449,"_type":211},"image-6c4d9ec1aacce05a3ee873f769cd253ff53ab8bb-682x1024-png",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},"Urban Dausacker",{"_key":454,"_type":228,"copy":455,"description":456,"linkedin":465,"sanityImage":466,"title":473},"32b0e74355ed","Chief Technology Officer",[457],{"_key":458,"_type":152,"children":459,"markDefs":464,"style":160},"ec9e342a2f55",[460],{"_key":461,"_type":156,"marks":462,"text":463},"71b15129cddb0",[],"Tech Strategie, Generative AI, Web Applications, Services & Platforms",[],"https://www.linkedin.com/in/sebastian-luxem-4b6227205/",{"_type":206,"alt":467,"aspectRatioSm":468,"aspectRatioXs":468,"asset":469,"crop":471,"hotspot":472,"title":467},"Sebastian Luxem, Chief Technology Officer","3x4",{"_ref":470,"_type":211},"image-7019c4460c5a4d3b9b933efdf9fee60ec5a6897b-3805x5073-jpg",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},"Sebastian Luxem",{"_key":475,"_type":228,"copy":476,"description":477,"linkedin":486,"sanityImage":487,"title":493},"dc60c11f9e06","Director Automotive",[478],{"_key":479,"_type":152,"children":480,"markDefs":485,"style":160},"6b47a4ba8bfb",[481],{"_key":482,"_type":156,"marks":483,"text":484},"1538266c4d130",[],"Key Account Management, Automotive Consulting, Connected Car, Online Sales",[],"https://www.linkedin.com/in/franksesselmann/",{"_type":206,"alt":488,"aspectRatioSm":447,"aspectRatioXs":447,"asset":489,"crop":491,"hotspot":492,"title":488},"Frank Sesselmann, Director Automotive",{"_ref":490,"_type":211},"image-0877f9080e35e641e8de62a6f9a277ca71d70b93-682x1024-png",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},"Frank Sesselmann",{"_key":495,"_type":228,"copy":496,"description":497,"linkedin":506,"sanityImage":507,"title":513},"6d8191d6b71b","Director Platform Management",[498],{"_key":499,"_type":152,"children":500,"markDefs":505,"style":160},"0ee49a2fe9b5",[501],{"_key":502,"_type":156,"marks":503,"text":504},"6c474b6fd4bc0",[],"CX driven Platform Design, Product Portfolio Experience Design, Digital Transformation Consulting",[],"https://www.linkedin.com/in/caspar-tajbakhsh-0193b997/",{"_type":206,"alt":508,"aspectRatioSm":468,"aspectRatioXs":468,"asset":509,"crop":511,"hotspot":512,"title":508},"Caspar Tajbakhsh, Platform Program Management",{"_ref":510,"_type":211},"image-ff1116c9973ae26ca3d84c52a3d640193b32a507-4079x5440-jpg",{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},"Caspar Tajbakhsh",{"description":515,"title":516,"type":517},"Wir verwandeln Customer Experience in Unternehmenserfolg. Dafür entwickeln wir digitale Lösungen an der Schnittstelle von Technologie, Design und Strategie.","Kontakt - Experience One","website",{"_type":519,"current":36},"slug",{"_key":521,"_type":119,"label":522,"locationReference":523,"pageReference":533},"10dff26ff7cb","Hallo Stuttgart",{"_createdAt":524,"_id":525,"_rev":526,"_type":119,"_updatedAt":527,"address1":528,"address2":529,"company":128,"country":129,"fax":530,"link":531,"telephone":532,"tenant":38,"title":414},"2024-07-08T14:26:48Z","4c8d70b2-033a-4251-abe6-e8e21ea8d602","WbDwa9naGsDU0llg3EUyqO","2024-08-13T11:53:52Z","Seidenstraße 19","70174 Stuttgart","+49 711 25 35 99 70",{"label":132},"+49 711 25 35 99 60",{"_createdAt":136,"_id":137,"_rev":138,"_system":534,"_type":142,"_updatedAt":143,"content":536,"language":12,"seo":717,"slug":718,"tenant":38,"title":37},{"base":535},{"id":137,"rev":141},[537,551,559,569,596,606,661,671],{"_key":146,"_type":147,"headline":148,"statement":538,"vimeo":544},[539],{"_key":151,"_type":152,"children":540,"markDefs":543,"style":160},[541],{"_key":155,"_type":156,"marks":542,"text":158},[],[],{"aspectRatio":162,"files":545,"id":183},[546,547,548,549,550],{"_key":165,"rendition":166},{"_key":168,"link":169,"rendition":170},{"_key":172,"link":173,"rendition":174},{"_key":176,"link":177,"rendition":178},{"_key":180,"link":181,"rendition":182},{"_key":185,"_type":186,"copy":552,"headline":196,"primaryCta":558},[553],{"_key":189,"_type":152,"children":554,"markDefs":557,"style":160},[555],{"_key":192,"_type":156,"marks":556,"text":194},[],[],{"href":198,"label":199},{"_key":201,"_type":202,"cta":560,"headline":134,"isMirrored":204,"sanityImage":561,"text":563},{"href":198,"label":132},{"_type":206,"alt":207,"aspectRatioXs":208,"asset":562,"title":207},{"_ref":210,"_type":211},[564],{"_key":214,"_type":152,"children":565,"markDefs":568,"style":160},[566],{"_key":217,"_type":156,"marks":567,"text":219},[],[],{"_key":222,"_type":223,"headline":224,"pages":570},[571,576,581,586,591],{"_key":227,"_type":228,"copy":229,"sanityImage":572,"title":231},{"_type":206,"alt":231,"aspectRatioXs":232,"asset":573,"crop":574,"hotspot":575,"title":231},{"_ref":234,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":240,"width":241,"x":242,"y":243},{"_key":245,"_type":228,"copy":246,"sanityImage":577,"title":248},{"_type":206,"alt":248,"aspectRatioXs":232,"asset":578,"crop":579,"hotspot":580,"title":248},{"_ref":250,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":253,"width":241,"x":242,"y":254},{"_key":256,"_type":228,"copy":257,"sanityImage":582,"title":259},{"_type":206,"alt":259,"aspectRatioXs":260,"asset":583,"crop":584,"hotspot":585,"title":259},{"_ref":262,"_type":211},{"_type":236,"bottom":264,"left":237,"right":237,"top":265},{"_type":239,"height":267,"width":268,"x":242,"y":269},{"_key":271,"_type":228,"copy":272,"sanityImage":587,"title":274},{"_type":206,"alt":274,"aspectRatioXs":275,"asset":588,"crop":589,"hotspot":590,"title":274},{"_ref":277,"_type":211},{"_type":236,"bottom":279,"left":237,"right":237,"top":237},{"_type":239,"height":281,"width":241,"x":242,"y":282},{"_key":284,"_type":228,"copy":285,"sanityImage":592,"title":287},{"_type":206,"alt":287,"aspectRatioXs":232,"asset":593,"crop":594,"hotspot":595,"title":287},{"_ref":289,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":292,"width":241,"x":242,"y":293},{"_key":295,"_type":202,"cta":597,"headline":297,"isMirrored":204,"sanityImage":598,"text":600},{"href":198,"label":132},{"_type":206,"alt":299,"aspectRatioXs":208,"asset":599,"title":299},{"_ref":301,"_type":211},[601],{"_key":304,"_type":152,"children":602,"markDefs":605,"style":160},[603],{"_key":307,"_type":156,"marks":604,"text":309},[],[],{"_key":312,"_type":223,"headline":313,"pages":607},[608,619,630,641,650],{"_key":316,"_type":228,"copy":317,"description":609,"linkedin":327,"sanityImage":615,"title":334},[610],{"_key":320,"_type":152,"children":611,"markDefs":614,"style":160},[612],{"_key":323,"_type":156,"marks":613,"text":325},[],[],{"_type":206,"alt":329,"aspectRatioSm":232,"aspectRatioXs":232,"asset":616,"crop":617,"hotspot":618,"title":329},{"_ref":331,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},{"_key":336,"_type":228,"copy":337,"description":620,"linkedin":347,"sanityImage":626,"title":354},[621],{"_key":340,"_type":152,"children":622,"markDefs":625,"style":160},[623],{"_key":343,"_type":156,"marks":624,"text":345},[],[],{"_type":206,"alt":349,"aspectRatioSm":260,"aspectRatioXs":232,"asset":627,"crop":628,"hotspot":629,"title":349},{"_ref":351,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},{"_key":356,"_type":228,"copy":337,"description":631,"sanityImage":637,"title":372},[632],{"_key":359,"_type":152,"children":633,"markDefs":636,"style":160},[634],{"_key":362,"_type":156,"marks":635,"text":364},[],[],{"_type":206,"alt":367,"aspectRatioSm":232,"aspectRatioXs":232,"asset":638,"crop":639,"hotspot":640,"title":367},{"_ref":369,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},{"_key":374,"_type":228,"copy":375,"description":642,"linkedin":385,"sanityImage":648,"title":390},[643],{"_key":378,"_type":152,"children":644,"markDefs":647,"style":160},[645],{"_key":381,"_type":156,"marks":646,"text":383},[],[],{"_type":206,"alt":387,"aspectRatioXs":232,"asset":649,"title":387},{"_ref":389,"_type":211},{"_key":392,"_type":228,"copy":393,"description":651,"linkedin":403,"sanityImage":657,"title":410},[652],{"_key":396,"_type":152,"children":653,"markDefs":656,"style":160},[654],{"_key":399,"_type":156,"marks":655,"text":401},[],[],{"_type":206,"alt":405,"aspectRatioSm":232,"aspectRatioXs":232,"asset":658,"crop":659,"hotspot":660,"title":405},{"_ref":407,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},{"_key":412,"_type":202,"cta":662,"headline":414,"isMirrored":204,"sanityImage":663,"text":665},{"href":198,"label":132},{"_type":206,"alt":416,"aspectRatioXs":208,"asset":664,"title":416},{"_ref":418,"_type":211},[666],{"_key":421,"_type":152,"children":667,"markDefs":670,"style":160},[668],{"_key":424,"_type":156,"marks":669,"text":426},[],[],{"_key":429,"_type":223,"headline":430,"pages":672},[673,684,695,706],{"_key":433,"_type":228,"copy":434,"description":674,"linkedin":444,"sanityImage":680,"title":452},[675],{"_key":437,"_type":152,"children":676,"markDefs":679,"style":160},[677],{"_key":440,"_type":156,"marks":678,"text":442},[],[],{"_type":206,"alt":446,"aspectRatioSm":447,"aspectRatioXs":447,"asset":681,"crop":682,"hotspot":683,"title":446},{"_ref":449,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},{"_key":454,"_type":228,"copy":455,"description":685,"linkedin":465,"sanityImage":691,"title":473},[686],{"_key":458,"_type":152,"children":687,"markDefs":690,"style":160},[688],{"_key":461,"_type":156,"marks":689,"text":463},[],[],{"_type":206,"alt":467,"aspectRatioSm":468,"aspectRatioXs":468,"asset":692,"crop":693,"hotspot":694,"title":467},{"_ref":470,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},{"_key":475,"_type":228,"copy":476,"description":696,"linkedin":486,"sanityImage":702,"title":493},[697],{"_key":479,"_type":152,"children":698,"markDefs":701,"style":160},[699],{"_key":482,"_type":156,"marks":700,"text":484},[],[],{"_type":206,"alt":488,"aspectRatioSm":447,"aspectRatioXs":447,"asset":703,"crop":704,"hotspot":705,"title":488},{"_ref":490,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},{"_key":495,"_type":228,"copy":496,"description":707,"linkedin":506,"sanityImage":713,"title":513},[708],{"_key":499,"_type":152,"children":709,"markDefs":712,"style":160},[710],{"_key":502,"_type":156,"marks":711,"text":504},[],[],{"_type":206,"alt":508,"aspectRatioSm":468,"aspectRatioXs":468,"asset":714,"crop":715,"hotspot":716,"title":508},{"_ref":510,"_type":211},{"_type":236,"bottom":237,"left":237,"right":237,"top":237},{"_type":239,"height":241,"width":241,"x":242,"y":242},{"description":515,"title":516,"type":517},{"_type":519,"current":36},{"_createdAt":720,"_id":721,"_rev":722,"_translations":723,"_type":737,"_updatedAt":738,"category":739,"content":741,"language":12,"newsCategories":863,"seo":867,"slug":874,"teaser":875,"tenant":38,"title":729},"2024-08-01T13:15:13Z","a3dd165f-af5a-46ca-b2b8-c1b01d2318ea","jiRD1mLsOzrhMz48gzcpb4",[724,730],{"category":725,"language":12,"slug":727,"title":729},{"slug":726},{"_type":519,"current":24},{"_type":519,"current":728},"digitalprojekte-für-die-generation-cx","Digitalprojekte für die Generation CX erfolgreich umsetzen",{"category":731,"language":733,"slug":734,"title":736},{"slug":732},{"_type":519,"current":24},"en",{"_type":519,"current":735},"dmexco-home-2021-tackling-the-complexity-of-in-car-commerce","Designing Products and Services for the Generation CX","newsArticle","2024-11-13T11:25:26Z",{"slug":740},{"_type":519,"current":24},[742,748,756,836],{"_key":743,"_type":744,"contactPerson":745,"content":745,"headline":729,"imageSliderPersons":745,"items":745,"persons":745,"publishedDate":746,"reference":745,"sidebar":745,"tag":747},"454a6abfb95c","newsHeadline",null,"2021-09-07","Video",{"_key":749,"_type":750,"contactPerson":745,"content":745,"imageSliderPersons":745,"items":745,"persons":745,"reference":745,"sanityImage":751,"sidebar":745},"906f2bc22744","mediaContentWidth",{"_type":206,"alt":752,"aspectRatioSm":753,"aspectRatioXs":260,"asset":754},"Experience One auf der \"DMEXCO @home 2021\": Vortrag und Masterclass","12x5",{"_ref":755,"_type":211},"image-9164e97700df8779e2f115bf369dcede00dfb751-1590x663-jpg",{"_key":757,"_type":758,"contactPerson":745,"content":759,"imageSliderPersons":745,"items":745,"persons":745,"reference":745,"sidebar":812},"4f40f55226be","newsDetails",[760,768,776,795,799,807],{"_key":761,"_type":152,"children":762,"markDefs":767,"style":160},"c7b5fbc45f54",[763],{"_key":764,"_type":156,"marks":765,"text":766},"42af12bb7ed90",[],"Electric, smart und connected – so sieht die Zukunft der Automobilbranche aus. Sie trifft auf Kunden der Generation Customer Experience (CX), die mit neuen Erwartungen an Produkte und Marken herantritt.",[],{"_key":769,"_type":152,"children":770,"markDefs":775,"style":160},"c3035f2f2ada",[771],{"_key":772,"_type":156,"marks":773,"text":774},"0c5f584b495f0",[],"Wer im hart umkämpften Markt nicht untergehen will, muss das Kundenerlebnis in den absoluten Mittelpunkt stellen. Denn nicht nur die Nachfrage, auch das Angebot an Elektroautos wird schon in wenigen Jahren massiv anziehen: Mit mehr als 300 Modelle werden bekannte, aber auch neue Hersteller innerhalb der nächsten zwei Jahre in den Ring steigen. Damit stehen die Automobilhersteller vor einer Frage, die auf viele Branchen zutrifft: Wie müssen Produkte und Dienstleistungen für die Generation CX gestaltet werden, damit sie erfolgreich sind?",[],{"_key":777,"_type":152,"children":778,"markDefs":792,"style":160},"8790d8a32d10",[779,783,788],{"_key":780,"_type":156,"marks":781,"text":782},"0a2c9a199d2c0",[],"Ein Beispiel ist die ",{"_key":784,"_type":156,"marks":785,"text":787},"0a2c9a199d2c1",[786],"1b9a0af81195","Mercedes me Store App",{"_key":789,"_type":156,"marks":790,"text":791},"0a2c9a199d2c2",[],": Sie gibt einen Vorgeschmack auf das Connected Car der Zukunft. Der Marketplace bringt Connected Services dahin, wo sie der Nutzer braucht: vom Smartphone direkt ins Auto. Gemeinsam haben Marco Gehrig, Manager Mercedes me Store und Kai Müller, CEO von Experience One, die Learnings und Winning Strategies aus der Entwicklung der Mercedes me Store App zusammengetragen und auf der „DMEXCO @home 2021“ präsentiert. Hier finden Sie das Video von der Veranstaltung mit wertvollen Strategietipps für erfolgreiche Digitalprojekte für die Generation CX:",[793],{"_key":786,"_type":52,"href":794},"/projekte/mercedes-benz-me-store-app",{"_key":796,"_type":797,"vimeoId":798},"62ab2f5270df","vimeoPlayer","601744771",{"_key":800,"_type":152,"children":801,"markDefs":806,"style":160},"7e0af543785b",[802],{"_key":803,"_type":156,"marks":804,"text":805},"d3892d3ff1890",[],"Dass die App erfolgreich ist, belegen über 1 Millionen Nutzer und die herausragende Bewertungen in den App Stores. Dass sie sogar eine Benchmark für die Branche ist, bestätigt auch die Jury des „AutoVision Awards 2021“ durch die Vergabe des „OttoCar Awards“ in der Kategorie Apps für mobile Endgeräte.",[],{"_key":808,"_type":809,"href":810,"label":811,"reference":745},"5d1953c7923a","cta","linda.stauffenberg@experienceone.com","Kontaktiere uns",{"contactPerson":813},{"_type":814,"person":815,"title":835},"contactPerson",{"_createdAt":816,"_id":817,"_rev":818,"_type":819,"_updatedAt":820,"department":821,"email":827,"linkedin":347,"name":354,"position":828,"sanityImage":831,"tenant":38,"title":354},"2024-07-15T15:23:37Z","0d70fdb0-aeab-4eb2-9802-11490a5cc731","dcSHfEyMnxYjeptoCX27IM","person","2025-05-15T06:25:03Z",[822,825],{"_key":12,"_type":823,"value":824},"internationalizedArrayStringValue","Geschäftsführung",{"_key":733,"_type":823,"value":826},"Management","business@experienceone.com",[829,830],{"_key":12,"_type":823,"value":337},{"_key":733,"_type":823,"value":337},{"_type":206,"alt":832,"aspectRatioSm":232,"aspectRatioXs":232,"asset":833},"Linda Stauffenberg, Managing Director",{"_ref":834,"_type":211},"image-4b3c1adcc23c3f94a4277fefcf3dd87b2573d561-768x580-png","Ansprechpartnerin",{"_key":837,"_type":838,"contactPerson":745,"content":745,"headline":839,"imageSliderPersons":745,"items":840,"persons":745,"reference":745,"sidebar":745},"ef45b571183e","teaserGroup","Weitere passende Themen",[841,849],{"_key":842,"_type":843,"headline":787,"overline":844,"reference":745,"sanityImage":845,"text":848,"url":794},"31514d9d0056","teaserGroupItem","Projekt",{"_type":206,"aspectRatioSm":275,"aspectRatioXs":275,"asset":846},{"_ref":847,"_type":211},"image-8ab09abb30df71308d921abc2bbe54aa98d71fc1-822x919-jpg","Der Mobile Store für Connected Services verwandelt Fahrzeuge mittels Marketplace-Ansatz in vernetzte Lebensräume.",{"_key":850,"_type":843,"headline":851,"overline":852,"reference":853,"sanityImage":858,"text":862},"d7390f88c770","How to Pitch CX to Your CEO (Video)","CX Leadership Masterclass",{"category":854,"slug":856},{"slug":855},{"_type":519,"current":24},{"_type":519,"current":857},"cx-masterclass-howtopitchyourceo",{"_type":206,"alt":859,"aspectRatioSm":275,"aspectRatioXs":275,"asset":860},"Die CX Masterclass von Experience One zeigt, wie Projektverantwortliche mit einer CX Narrative den Projekterfolg sichern.",{"_ref":861,"_type":211},"image-a7c8b5ee7311a451fb68337ce567545daf7e3e6d-1440x1620-jpg","Viele Initiativen im Bereich Customer Experience (CX) scheitern noch im Unternehmen. Wie man mit einer starken CX Narrative den Projekterfolg sichert, zeigt die Masterclass.",[864],{"_key":865,"_ref":866,"_type":211},"9078f5412256","14fafadd-816f-480c-8131-30eaf048e85c",{"description":868,"image":869,"title":873,"type":517},"Gemeinsam verraten Marco Gehrig von Mercedes-Benz und Kai Müller von Experience One, welche Winning Strategies und Learnings sie aus der Arbeit an der preisgekrönten Mercedes me Store App gezogen haben.",{"_type":870,"asset":871},"image",{"_ref":872,"_type":211},"image-ebbb2b92c4e3e9367cdec3f231deadd48d03a4b6-960x540-jpg","Digitalprojekte für die Generation CX erfolgreich umsetzen - Experience One",{"_type":519,"current":728},{"_type":876,"categories":877,"headline":729,"introTag":747,"publishedDate":746,"sanityImage":879,"text":882},"newsArticleTeaser",[878],"Events",{"_type":206,"aspectRatioXs":260,"asset":880},{"_ref":881,"_type":211},"image-25a0ecf2e1f4e8924f566d5da3dfd4585e4d6b3c-1440x1080-jpg","Marco Gehrig und Kai Müller verraten die Winning Strategies und Learnings aus der Arbeit an der preisgekrönten Mercedes me Store App.",1779280086984]