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Die Herausforderung: Alle 11 AOK-Unternehmen mit ihren ganz eigenen Anforderungen gleichermaßen abzuholen. Das Ziel: Eine zentrale Anlaufstelle, die das Informations- und Beratungsangebot intuitiv,",[],{"_key":1321,"_type":927,"content":1322},"883af8ea38e2",[1323],{"_key":1324,"_type":173,"children":1325,"markDefs":1330,"style":181},"dc5975a650bd",[1326],{"_key":1327,"_type":177,"marks":1328,"text":1329},"6dc5afdbeb960",[],"schnell, übersichtlich und barrierefrei für die Versicherten greifbar macht. 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Die Frage: Wie können wir die unterschiedlichen Prozesse der einzelnen Unternehmen so einfach wie möglich darstellen? Unterschiedliche Komponenten wie die Portalsuche und Formulare wurden mithilfe von Trackingzahlen getestet, bewertet und anhand dessen ein UX-Konzept entwickelt, das den Zugriff auf Beratungsangebote einfacher macht. Nun ist das Portal so aufgebaut, dass User-Intends möglichst intuitiv erfüllt und relevante Informationen dort gefunden werden, wo Besucher sie erwarten. 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Von dort aus schaffen sogenannte „Fenster in die Region“ einen natürlichen Einstieg in relevantere Inhalte. 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Die Integration weiterführender Portale, Plattformen und externer Ansprechpartner zeigt zudem den Zukunftsweg der AOK auf und stellt die Weichen für den Unternehmenserfolg von morgen.",[],{"_key":1433,"_type":979,"author":1434,"sanityImage":1449,"text":1459},"923f0496886a",{"description":1183,"name":1435,"sanityImage":1436},"Luise Zimmermann",{"_type":227,"alt":1437,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1438,"crop":1440,"hotspot":1444},"Luise Zimmermann, Visual Design",{"_ref":1439,"_type":232},"image-8f54e495bd1fa24a99ee6cf3da7a2dba1a4ff775-3306x3306-jpg",{"_type":258,"bottom":1441,"left":1442,"right":1443,"top":259},0.1230019755747126,0.07870869252873564,0.08319863505747138,{"_type":261,"height":1445,"width":1446,"x":1447,"y":1448},0.8769980244252874,0.838092672413793,0.49775502873563215,0.4384990122126437,{"_type":227,"alt":1450,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1451,"crop":1453,"hotspot":1455,"title":1458},"Experience One hat für das AOK-Privatkundenportal das neue Corporate Design ins Digitale überführt und erlebbar gemacht.",{"_ref":1452,"_type":232},"image-72bcdab5a0e3d71d5fe653509122395a76ca37d4-1978x1113-jpg",{"_type":258,"bottom":259,"left":259,"right":1454,"top":259},0.05923082081545061,{"_type":261,"height":263,"width":1456,"x":1457,"y":264},0.9407691791845494,0.4703845895922747,"Das neue Corporate Design des AOK-Privatkundenportals",[1460],{"_key":1461,"_type":173,"children":1462,"markDefs":1467,"style":181},"050726ecb772",[1463],{"_key":1464,"_type":177,"marks":1465,"text":1466},"254adec56d760",[],"Das neue Corporate Design in die digitale Welt der AOK zu transformieren, war eine besondere Aufgabe. 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