[{"data":1,"prerenderedAt":1228},["ShallowReactive",2],{"sanity-MgQfRdsLRYqKJ686ShBNFqTfUXeBZO7ilfamwz8A3wM":3,"sanity--m_Ny-Y1lT-Tk8t6sgvAmL0GwEZwCtFFtdY0mLoPnZc":40,"sanity-xRQrmqXwsygwjOogJIRNtZI_Vz1nEo1hD5bK3enlFow":748},{"data":4},{"_createdAt":5,"_id":6,"_rev":7,"_system":8,"_type":11,"_updatedAt":12,"language":13,"page":14,"tenant":39},"2024-07-03T09:28:48Z","2e281c90-b9f5-4db5-bdb0-70161f0a74b9","Pk340He9i9SmkWz3g0dvE9",{"base":9},{"id":6,"rev":10},"vA2VRoGdBP1lkZFANIGl4h","header","2026-02-17T09:22:56Z","de",[15,19,23,27,31,35],{"slug":16,"title":18},{"current":17},"leistungen","Leistungen",{"slug":20,"title":22},{"current":21},"projekte","Projekte",{"slug":24,"title":26},{"current":25},"news","Insights",{"slug":28,"title":30},{"current":29},"unternehmen","Über uns",{"slug":32,"title":34},{"current":33},"karriere","Karriere",{"slug":36,"title":38},{"current":37},"kontakt","Kontakt","experienceone",{"data":41},{"_createdAt":42,"_id":43,"_rev":44,"_system":45,"_type":48,"_updatedAt":49,"additionalLinks":50,"infos":119,"language":13,"links":121,"locations":134,"tenant":39,"title":149},"2024-07-03T09:33:11Z","81e11543-55d0-4c31-98d8-682808229276","PC3OMi6rtSqdngmVyZhAbk",{"base":46},{"id":43,"rev":47},"Phhizq6FvxEdUvDkf26AhS","footer","2026-06-24T06:57:19Z",{"items":51,"title":118},[52,62,70,78,86,94,102,110],{"_key":53,"_type":54,"label":55,"reference":56},"1c86e01db43d","link","Road To Agentic AI",{"category":57,"slug":60},{"slug":58},{"current":59},"themen",{"current":61},"leading-through-ai",{"_key":63,"_type":54,"label":64,"reference":65},"fbb241131ae7","EO Day 2026 „Owning the Vibe\"",{"category":66,"slug":68},{"slug":67},{"current":59},{"current":69},"eo-day-2026",{"_key":71,"_type":54,"label":72,"reference":73},"c98df2d844ac","Whitepaper „Owning the Vibe“",{"category":74,"slug":76},{"slug":75},{"current":59},{"current":77},"wp-trilogie",{"_key":79,"_type":54,"label":80,"reference":81},"2065685b4aea","Customer Insights Studio ",{"category":82,"slug":84},{"slug":83},{"current":59},{"current":85},"customer-insights-studio",{"_key":87,"_type":54,"label":88,"reference":89},"f1cd87e3e7e4","Digital Showroom",{"category":90,"slug":92},{"slug":91},{"current":21},{"current":93},"automotive-digital-showroom",{"_key":95,"_type":54,"label":96,"reference":97},"dbb865d01844","Designsysteme",{"category":98,"slug":100},{"slug":99},{"current":59},{"current":101},"das-designsystem-für-starke-marken-und-effizienten-workflow",{"_key":103,"_type":54,"label":104,"reference":105},"8987e37be2b9","Connected Car",{"category":106,"slug":108},{"slug":107},{"current":59},{"current":109},"das-mobilitaetserlebnis-fuer-die-kunden-von-morgen",{"_key":111,"_type":54,"label":112,"reference":113},"0fb3f73efb2e","Customer Journey",{"category":114,"slug":116},{"slug":115},{"current":59},{"current":117},"das-markenerlebnis-fuer-die-digitale-kundenbeziehung","Das könnte Sie auch interessieren",{"text":120,"title":30},"Experience One ist gründergeführter Partner für digitale Transformation und Innovation. Seit 2006 gestalten 100 Experience Engineers für Marken und Unternehmen wie Mercedes-Benz, AOK, Bosch, Zeiss, EnBW und Finanz Informatik aus der Sparkassen-Finanzgruppe zukunftsweisende Digitallösungen und etablieren das notwendige Mindset bei Entscheider:innen. Das Ziel: Die Innovationskraft in Deutschland entfachen und den entscheidenden Wettbewerbsvorsprung sichern. Experience One ist an den Standorten Stuttgart, Berlin und Frankfurt vertreten.",[122,126,130],{"slug":123,"title":125},{"current":124},"datenschutz","Datenschutz",{"slug":127,"title":129},{"current":128},"rechtliche-hinweise","Rechtliche Hinweise",{"slug":131,"title":133},{"current":132},"impressum","Impressum",[135,460,603],{"_key":136,"_type":137,"label":138,"locationReference":139,"pageReference":156},"7bbfafc25da7","location","Hallo Berlin",{"_createdAt":140,"_id":141,"_rev":142,"_system":143,"_type":137,"_updatedAt":146,"address1":147,"address2":148,"company":149,"country":150,"fax":151,"link":152,"telephone":154,"tenant":39,"title":155},"2024-07-08T14:25:07Z","a68d40b1-561f-4b83-8e9a-6f895755f884","T1xOGTliuJxmmTPjh3AqTq",{"base":144},{"id":141,"rev":145},"bupUptnCSpSIVEFYeXNyBL","2026-05-29T06:56:40Z","Zossener Straße 57","10961 Berlin","Experience One AG","Germany","+49 30 328 984 999",{"label":153},"Sag Hallo","+49 30 328 984 700","Berlin",{"_createdAt":157,"_id":158,"_rev":159,"_system":160,"_type":163,"_updatedAt":164,"content":165,"language":13,"seo":454,"slug":458,"tenant":39,"title":38},"2024-07-08T09:54:49Z","1b273460-a024-4146-9a88-2cb1e24327a1","Ln3SbDrLcM04QAOjko9ZIT",{"base":161},{"id":158,"rev":162},"bMzLx7lQUFfrTcFFAqhwXW","page","2026-07-15T09:01:35Z",[166,205,221,242,314,331,387,404],{"_key":167,"_type":168,"headline":169,"statement":170,"vimeo":182},"c42e6c873d94","mediaStage","Lass uns gemeinsam Großartiges schaffen",[171],{"_key":172,"_type":173,"children":174,"markDefs":180,"style":181},"3f58616f6837","block",[175],{"_key":176,"_type":177,"marks":178,"text":179},"27f6e1588205","span",[],"Sag Hallo, wenn aus deiner Idee Realität werden soll",[],"normal",{"aspectRatio":183,"files":184,"id":204},1.7777777777777777,[185,188,192,196,200],{"_key":186,"rendition":187},"O6I7nb3Oh2pAmJovZiVDf9","240p",{"_key":189,"link":190,"rendition":191},"O6I7nb3Oh2pAmJovZiVDgC","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F298369647\u002Frendition\u002F360p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=b147738b2553c46d46a03a81ec1282a68d1f5ae0f3ac6468b0f12e0755ef1745","360p",{"_key":193,"link":194,"rendition":195},"O6I7nb3Oh2pAmJovZiVDhF","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F298369647\u002Frendition\u002F540p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=503780b830d8e7dd4dcd99acf97634a3742491954806a5f4ef311ffe61837fd3","540p",{"_key":197,"link":198,"rendition":199},"O6I7nb3Oh2pAmJovZiVDiI","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F298369647\u002Frendition\u002F720p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=c868dbd8a38420fb638214b2158e10f480b445b699b143a9ab6f5b9fe9c2405f","720p",{"_key":201,"link":202,"rendition":203},"O6I7nb3Oh2pAmJovZiVDjL","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F298369647\u002Frendition\u002F1080p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=bc90f59d08b96b3ce338252aef21cde41044ddd66ac944fea702b10fcb473875","1080p","298369647",{"_key":206,"_type":207,"copy":208,"headline":217,"primaryCta":218},"89616183dcc9","headlineCopyCta",[209],{"_key":210,"_type":173,"children":211,"markDefs":216,"style":181},"39e30c30798f",[212],{"_key":213,"_type":177,"marks":214,"text":215},"9f3b325860ea0",[],"Du hast eine Projektanfrage, suchst einen neuen Job oder möchtest wegen eines anderen Themas mit uns in Kontakt treten? Kein Problem. Schicke uns eine Nachricht und wir melden uns.",[],"Nimm Kontakt auf",{"href":219,"label":220},"\u002Fkontaktformular","Nachricht senden",{"_key":222,"_type":223,"cta":224,"headline":155,"isMirrored":225,"sanityImage":226,"text":233},"1289b1b74944","copyMedia",{"href":219,"label":153},true,{"_type":227,"alt":228,"aspectRatioXs":229,"asset":230,"title":228},"sanityImage","Experience One Office in Berlin","16x9",{"_ref":231,"_type":232},"image-f1b0c4904e37e6f7e41ff876fd59523f70ca4276-1050x590-jpg","reference",[234],{"_key":235,"_type":173,"children":236,"markDefs":241,"style":181},"e80f6e77751a",[237],{"_key":238,"_type":177,"marks":239,"text":240},"2e42f996bac40",[],"Zossener Straße 57\n10961 Berlin\nTelefon: +49 30 328 984 700\nFax: +49 30 328 984 999",[],{"_key":243,"_type":244,"headline":245,"pages":246},"a6591f90b41c","imageSlider","Unser Team in Berlin",[247,266,273,288,302],{"_key":248,"_type":249,"copy":250,"linkedin":251,"sanityImage":252,"title":253},"c3a78bd9ecef","imageSliderPage","Principal UI Design","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkathrin-eichhorn-596a03173\u002F",{"_type":227,"alt":253,"aspectRatioXs":254,"asset":255,"crop":257,"hotspot":260,"title":253},"Kathrin Eichhorn","1x1",{"_ref":256,"_type":232},"image-031a6ebb7d736b15574a360ec18359f6aba497cf-750x1000-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},"sanity.imageCrop",0,{"_type":261,"height":262,"width":263,"x":264,"y":265},"sanity.imageHotspot",0.885576165893779,1,0.5,0.4427880829468895,{"_key":267,"_type":249,"copy":268,"sanityImage":269,"title":270},"db235d3bfc11","Director UX",{"_type":227,"alt":270,"aspectRatioXs":254,"asset":271,"title":270},"Christian Klugert",{"_ref":272,"_type":232},"image-e3862ca692e5b9114618bdd4af1c28cde9a1239d-1600x2138-jpg",{"_key":274,"_type":249,"copy":275,"linkedin":276,"sanityImage":277,"title":278},"083f2fbc0e44","Principal UX Design","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmaksim-murye\u002F",{"_type":227,"alt":278,"aspectRatioXs":254,"asset":279,"crop":281,"hotspot":284,"title":278},"Maksim Mur'ye",{"_ref":280,"_type":232},"image-7b4bc4afd67b2f0a2e55fca1cdada416709dce8e-539x720-jpg",{"_type":258,"bottom":282,"left":259,"right":259,"top":283},0.1986943286692589,0.0006563344924111173,{"_type":261,"height":285,"width":286,"x":264,"y":287},0.8006493368383301,0.9740181169176066,0.4009810029115761,{"_key":289,"_type":249,"copy":290,"linkedin":291,"sanityImage":292,"title":293},"468a6dcb05f5","Director Technology","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsebastian-ruhtz-5068b5194\u002F",{"_type":227,"alt":293,"aspectRatioXs":254,"asset":294,"crop":296,"hotspot":297,"title":293},"Sebastian Ruhtz",{"_ref":295,"_type":232},"image-75a38c91188af4a37cc01bc4e1991235a9a1ad4e-2170x2893-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":298,"width":299,"x":300,"y":301},0.798398597666172,0.9615523603572504,0.5142310081414844,0.4116452141050854,{"_key":303,"_type":249,"copy":304,"linkedin":305,"sanityImage":306,"title":307},"c0b000a40717","Principal AI Engineer","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fniels-garve\u002F",{"_type":227,"alt":307,"aspectRatioXs":254,"asset":308,"crop":310,"hotspot":311,"title":307},"Niels Garve",{"_ref":309,"_type":232},"image-75c88cfb6e1d820a5245a53d7af94967a6a5a7ff-3906x5208-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":312,"width":263,"x":264,"y":313},0.6551316825619039,0.37823737859830264,{"_key":315,"_type":223,"cta":316,"headline":317,"isMirrored":225,"sanityImage":318,"text":322},"01907de3c979",{"href":219,"label":153},"Frankfurt",{"_type":227,"alt":319,"aspectRatioXs":229,"asset":320,"title":319},"Experience One Office in Frankfurt",{"_ref":321,"_type":232},"image-4b8ed7011ba1c5bbaa9d03673597d12ddddc405d-1050x590-jpg",[323],{"_key":324,"_type":173,"children":325,"markDefs":330,"style":181},"06467ee3348d",[326],{"_key":327,"_type":177,"marks":328,"text":329},"e7163a5f407b",[],"Futury GmbH\nc\u002Fo Experience One AG\nAm Steinernen Stock 1\n60320 Frankfurt am Main\nTelefon: +49 711 25 35 99 60\nFax: +49 711 25 35 99 70",[],{"_key":332,"_type":244,"headline":333,"pages":334},"69c7caa72a03","Unser Team in Frankfurt",[335,346,358,367,376],{"_key":336,"_type":249,"copy":337,"linkedin":338,"sanityImage":339,"title":345},"3135908b7674","Gründer und CEO","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkaimueller\u002F",{"_type":227,"alt":340,"aspectRatioSm":254,"aspectRatioXs":254,"asset":341,"crop":343,"hotspot":344,"title":340},"Kai Müller, Gründer und CEO von Experience One",{"_ref":342,"_type":232},"image-656f3361beb11f707152c1f247473fa26fd046c6-439x439-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Kai Müller",{"_key":347,"_type":249,"copy":348,"linkedin":349,"sanityImage":350,"title":357},"6bdac8e829c4","Managing Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flinda-stauffenberg-50783014\u002F",{"_type":227,"alt":351,"aspectRatioSm":352,"aspectRatioXs":254,"asset":353,"crop":355,"hotspot":356,"title":351},"Linda Stauffenberg, Managing Director von Experience One","4x3",{"_ref":354,"_type":232},"image-0bd6266f85aa6948d009cd964398b334bb1a1b0b-752x564-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Linda Stauffenberg",{"_key":359,"_type":249,"copy":348,"sanityImage":360,"title":366},"acda26df61df",{"_type":227,"alt":361,"aspectRatioSm":254,"aspectRatioXs":254,"asset":362,"crop":364,"hotspot":365,"title":361},"Christian Pusch, Managing Director von Experience One",{"_ref":363,"_type":232},"image-a0278451a2367d10cac1491fb1283395daaf898e-499x499-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Christian Pusch",{"_key":368,"_type":249,"copy":369,"linkedin":370,"sanityImage":371,"title":375},"07e1453b0660","Director Design & Business Excellence","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkatharina-roos-b4088676\u002F",{"_type":227,"alt":372,"aspectRatioXs":254,"asset":373,"title":372},"Katharina Roos, Director Design & Business Excellence",{"_ref":374,"_type":232},"image-7e889218fc7440882fe07876f3ee8239067cebdf-2099x2799-jpg","Katharina Roos",{"_key":377,"_type":249,"copy":378,"linkedin":379,"sanityImage":380,"title":386},"3c189696f7da","Team Lead Deployment Program Management","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnadine-belger-071712195\u002F",{"_type":227,"alt":381,"aspectRatioSm":254,"aspectRatioXs":254,"asset":382,"crop":384,"hotspot":385,"title":381},"Nadine Belger, Team Lead Deployment Program Management",{"_ref":383,"_type":232},"image-f64a42da1be3272cfb04ba261455399e57984c41-2977x2977-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Nadine Belger",{"_key":388,"_type":223,"cta":389,"headline":390,"isMirrored":225,"sanityImage":391,"text":395},"35dee2d9a566",{"href":219,"label":153},"Stuttgart",{"_type":227,"alt":392,"aspectRatioXs":229,"asset":393,"title":392},"Experience One Office in Stuttgart",{"_ref":394,"_type":232},"image-d6a6bbafda90f0f503cc8d63fe438fa39175efb2-1050x590-jpg",[396],{"_key":397,"_type":173,"children":398,"markDefs":403,"style":181},"67c2506b2700",[399],{"_key":400,"_type":177,"marks":401,"text":402},"9ea29065252a0",[],"Seidenstraße 19\n70174 Stuttgart\nTelefon: +49 711 25 35 99 60\nFax: +49 711 25 35 99 70",[],{"_key":405,"_type":244,"headline":406,"pages":407},"055b5f2144a8","Unser Team in Stuttgart",[408,420,432,443],{"_key":409,"_type":249,"copy":410,"linkedin":411,"sanityImage":412,"title":419},"dc37ef7a4cf2","Gründer und Managing Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Furban-dausacker-16bb7858\u002F",{"_type":227,"alt":413,"aspectRatioSm":414,"aspectRatioXs":414,"asset":415,"crop":417,"hotspot":418,"title":413},"Urban Dausacker, Gründer und Managing Director","2x3",{"_ref":416,"_type":232},"image-6c4d9ec1aacce05a3ee873f769cd253ff53ab8bb-682x1024-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Urban Dausacker",{"_key":421,"_type":249,"copy":422,"linkedin":423,"sanityImage":424,"title":431},"32b0e74355ed","Chief Technology Officer","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsebastian-luxem-4b6227205\u002F",{"_type":227,"alt":425,"aspectRatioSm":426,"aspectRatioXs":426,"asset":427,"crop":429,"hotspot":430,"title":425},"Sebastian Luxem, Chief Technology Officer","3x4",{"_ref":428,"_type":232},"image-7019c4460c5a4d3b9b933efdf9fee60ec5a6897b-3805x5073-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Sebastian Luxem",{"_key":433,"_type":249,"copy":434,"linkedin":435,"sanityImage":436,"title":442},"dc60c11f9e06","Director Automotive","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ffranksesselmann\u002F",{"_type":227,"alt":437,"aspectRatioSm":414,"aspectRatioXs":414,"asset":438,"crop":440,"hotspot":441,"title":437},"Frank Sesselmann, Director Automotive",{"_ref":439,"_type":232},"image-0877f9080e35e641e8de62a6f9a277ca71d70b93-682x1024-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Frank Sesselmann",{"_key":444,"_type":249,"copy":445,"linkedin":446,"sanityImage":447,"title":453},"6d8191d6b71b","Director Platform Management","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcaspar-tajbakhsh-0193b997\u002F",{"_type":227,"alt":448,"aspectRatioSm":426,"aspectRatioXs":426,"asset":449,"crop":451,"hotspot":452,"title":448},"Caspar Tajbakhsh, Platform Program Management",{"_ref":450,"_type":232},"image-ff1116c9973ae26ca3d84c52a3d640193b32a507-4079x5440-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Caspar Tajbakhsh",{"description":455,"title":456,"type":457},"Wir verwandeln Customer Experience in Unternehmenserfolg. Dafür entwickeln wir digitale Lösungen an der Schnittstelle von Technologie, Design und Strategie.","Kontakt - Experience One","website",{"_type":459,"current":37},"slug",{"_key":461,"_type":137,"label":462,"locationReference":463,"pageReference":473},"10dff26ff7cb","Hallo Stuttgart",{"_createdAt":464,"_id":465,"_rev":466,"_type":137,"_updatedAt":467,"address1":468,"address2":469,"company":149,"country":150,"fax":470,"link":471,"telephone":472,"tenant":39,"title":390},"2024-07-08T14:26:48Z","4c8d70b2-033a-4251-abe6-e8e21ea8d602","WbDwa9naGsDU0llg3EUyqO","2024-08-13T11:53:52Z","Seidenstraße 19","70174 Stuttgart","+49 711 25 35 99 70",{"label":153},"+49 711 25 35 99 60",{"_createdAt":157,"_id":158,"_rev":159,"_system":474,"_type":163,"_updatedAt":164,"content":476,"language":13,"seo":601,"slug":602,"tenant":39,"title":38},{"base":475},{"id":158,"rev":162},[477,491,499,509,534,544,569,579],{"_key":167,"_type":168,"headline":169,"statement":478,"vimeo":484},[479],{"_key":172,"_type":173,"children":480,"markDefs":483,"style":181},[481],{"_key":176,"_type":177,"marks":482,"text":179},[],[],{"aspectRatio":183,"files":485,"id":204},[486,487,488,489,490],{"_key":186,"rendition":187},{"_key":189,"link":190,"rendition":191},{"_key":193,"link":194,"rendition":195},{"_key":197,"link":198,"rendition":199},{"_key":201,"link":202,"rendition":203},{"_key":206,"_type":207,"copy":492,"headline":217,"primaryCta":498},[493],{"_key":210,"_type":173,"children":494,"markDefs":497,"style":181},[495],{"_key":213,"_type":177,"marks":496,"text":215},[],[],{"href":219,"label":220},{"_key":222,"_type":223,"cta":500,"headline":155,"isMirrored":225,"sanityImage":501,"text":503},{"href":219,"label":153},{"_type":227,"alt":228,"aspectRatioXs":229,"asset":502,"title":228},{"_ref":231,"_type":232},[504],{"_key":235,"_type":173,"children":505,"markDefs":508,"style":181},[506],{"_key":238,"_type":177,"marks":507,"text":240},[],[],{"_key":243,"_type":244,"headline":245,"pages":510},[511,516,519,524,529],{"_key":248,"_type":249,"copy":250,"linkedin":251,"sanityImage":512,"title":253},{"_type":227,"alt":253,"aspectRatioXs":254,"asset":513,"crop":514,"hotspot":515,"title":253},{"_ref":256,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":262,"width":263,"x":264,"y":265},{"_key":267,"_type":249,"copy":268,"sanityImage":517,"title":270},{"_type":227,"alt":270,"aspectRatioXs":254,"asset":518,"title":270},{"_ref":272,"_type":232},{"_key":274,"_type":249,"copy":275,"linkedin":276,"sanityImage":520,"title":278},{"_type":227,"alt":278,"aspectRatioXs":254,"asset":521,"crop":522,"hotspot":523,"title":278},{"_ref":280,"_type":232},{"_type":258,"bottom":282,"left":259,"right":259,"top":283},{"_type":261,"height":285,"width":286,"x":264,"y":287},{"_key":289,"_type":249,"copy":290,"linkedin":291,"sanityImage":525,"title":293},{"_type":227,"alt":293,"aspectRatioXs":254,"asset":526,"crop":527,"hotspot":528,"title":293},{"_ref":295,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":298,"width":299,"x":300,"y":301},{"_key":303,"_type":249,"copy":304,"linkedin":305,"sanityImage":530,"title":307},{"_type":227,"alt":307,"aspectRatioXs":254,"asset":531,"crop":532,"hotspot":533,"title":307},{"_ref":309,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":312,"width":263,"x":264,"y":313},{"_key":315,"_type":223,"cta":535,"headline":317,"isMirrored":225,"sanityImage":536,"text":538},{"href":219,"label":153},{"_type":227,"alt":319,"aspectRatioXs":229,"asset":537,"title":319},{"_ref":321,"_type":232},[539],{"_key":324,"_type":173,"children":540,"markDefs":543,"style":181},[541],{"_key":327,"_type":177,"marks":542,"text":329},[],[],{"_key":332,"_type":244,"headline":333,"pages":545},[546,551,556,561,564],{"_key":336,"_type":249,"copy":337,"linkedin":338,"sanityImage":547,"title":345},{"_type":227,"alt":340,"aspectRatioSm":254,"aspectRatioXs":254,"asset":548,"crop":549,"hotspot":550,"title":340},{"_ref":342,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":347,"_type":249,"copy":348,"linkedin":349,"sanityImage":552,"title":357},{"_type":227,"alt":351,"aspectRatioSm":352,"aspectRatioXs":254,"asset":553,"crop":554,"hotspot":555,"title":351},{"_ref":354,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":359,"_type":249,"copy":348,"sanityImage":557,"title":366},{"_type":227,"alt":361,"aspectRatioSm":254,"aspectRatioXs":254,"asset":558,"crop":559,"hotspot":560,"title":361},{"_ref":363,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":368,"_type":249,"copy":369,"linkedin":370,"sanityImage":562,"title":375},{"_type":227,"alt":372,"aspectRatioXs":254,"asset":563,"title":372},{"_ref":374,"_type":232},{"_key":377,"_type":249,"copy":378,"linkedin":379,"sanityImage":565,"title":386},{"_type":227,"alt":381,"aspectRatioSm":254,"aspectRatioXs":254,"asset":566,"crop":567,"hotspot":568,"title":381},{"_ref":383,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":388,"_type":223,"cta":570,"headline":390,"isMirrored":225,"sanityImage":571,"text":573},{"href":219,"label":153},{"_type":227,"alt":392,"aspectRatioXs":229,"asset":572,"title":392},{"_ref":394,"_type":232},[574],{"_key":397,"_type":173,"children":575,"markDefs":578,"style":181},[576],{"_key":400,"_type":177,"marks":577,"text":402},[],[],{"_key":405,"_type":244,"headline":406,"pages":580},[581,586,591,596],{"_key":409,"_type":249,"copy":410,"linkedin":411,"sanityImage":582,"title":419},{"_type":227,"alt":413,"aspectRatioSm":414,"aspectRatioXs":414,"asset":583,"crop":584,"hotspot":585,"title":413},{"_ref":416,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":421,"_type":249,"copy":422,"linkedin":423,"sanityImage":587,"title":431},{"_type":227,"alt":425,"aspectRatioSm":426,"aspectRatioXs":426,"asset":588,"crop":589,"hotspot":590,"title":425},{"_ref":428,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":433,"_type":249,"copy":434,"linkedin":435,"sanityImage":592,"title":442},{"_type":227,"alt":437,"aspectRatioSm":414,"aspectRatioXs":414,"asset":593,"crop":594,"hotspot":595,"title":437},{"_ref":439,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":444,"_type":249,"copy":445,"linkedin":446,"sanityImage":597,"title":453},{"_type":227,"alt":448,"aspectRatioSm":426,"aspectRatioXs":426,"asset":598,"crop":599,"hotspot":600,"title":448},{"_ref":450,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"description":455,"title":456,"type":457},{"_type":459,"current":37},{"_key":604,"_type":137,"label":605,"locationReference":606,"pageReference":618},"94e7511a6818","Hallo Frankfurt",{"_createdAt":607,"_id":608,"_rev":609,"_system":610,"_type":137,"_updatedAt":613,"address1":614,"address2":615,"company":616,"country":150,"fax":470,"link":617,"telephone":472,"tenant":39,"title":317},"2024-07-08T14:25:24Z","9603e51f-1fae-4143-857b-78feea9ff3d2","PC3OMi6rtSqdngmVyZppag",{"base":611},{"id":608,"rev":612},"bupUptnCSpSIVEFYeT7fPL","2026-06-24T07:34:46Z","Am Steinernen Stock 1","60320 Frankfurt","Futury GmbH c\u002Fo Experience One AG ",{"label":153},{"_createdAt":157,"_id":158,"_rev":159,"_system":619,"_type":163,"_updatedAt":164,"content":621,"language":13,"seo":746,"slug":747,"tenant":39,"title":38},{"base":620},{"id":158,"rev":162},[622,636,644,654,679,689,714,724],{"_key":167,"_type":168,"headline":169,"statement":623,"vimeo":629},[624],{"_key":172,"_type":173,"children":625,"markDefs":628,"style":181},[626],{"_key":176,"_type":177,"marks":627,"text":179},[],[],{"aspectRatio":183,"files":630,"id":204},[631,632,633,634,635],{"_key":186,"rendition":187},{"_key":189,"link":190,"rendition":191},{"_key":193,"link":194,"rendition":195},{"_key":197,"link":198,"rendition":199},{"_key":201,"link":202,"rendition":203},{"_key":206,"_type":207,"copy":637,"headline":217,"primaryCta":643},[638],{"_key":210,"_type":173,"children":639,"markDefs":642,"style":181},[640],{"_key":213,"_type":177,"marks":641,"text":215},[],[],{"href":219,"label":220},{"_key":222,"_type":223,"cta":645,"headline":155,"isMirrored":225,"sanityImage":646,"text":648},{"href":219,"label":153},{"_type":227,"alt":228,"aspectRatioXs":229,"asset":647,"title":228},{"_ref":231,"_type":232},[649],{"_key":235,"_type":173,"children":650,"markDefs":653,"style":181},[651],{"_key":238,"_type":177,"marks":652,"text":240},[],[],{"_key":243,"_type":244,"headline":245,"pages":655},[656,661,664,669,674],{"_key":248,"_type":249,"copy":250,"linkedin":251,"sanityImage":657,"title":253},{"_type":227,"alt":253,"aspectRatioXs":254,"asset":658,"crop":659,"hotspot":660,"title":253},{"_ref":256,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":262,"width":263,"x":264,"y":265},{"_key":267,"_type":249,"copy":268,"sanityImage":662,"title":270},{"_type":227,"alt":270,"aspectRatioXs":254,"asset":663,"title":270},{"_ref":272,"_type":232},{"_key":274,"_type":249,"copy":275,"linkedin":276,"sanityImage":665,"title":278},{"_type":227,"alt":278,"aspectRatioXs":254,"asset":666,"crop":667,"hotspot":668,"title":278},{"_ref":280,"_type":232},{"_type":258,"bottom":282,"left":259,"right":259,"top":283},{"_type":261,"height":285,"width":286,"x":264,"y":287},{"_key":289,"_type":249,"copy":290,"linkedin":291,"sanityImage":670,"title":293},{"_type":227,"alt":293,"aspectRatioXs":254,"asset":671,"crop":672,"hotspot":673,"title":293},{"_ref":295,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":298,"width":299,"x":300,"y":301},{"_key":303,"_type":249,"copy":304,"linkedin":305,"sanityImage":675,"title":307},{"_type":227,"alt":307,"aspectRatioXs":254,"asset":676,"crop":677,"hotspot":678,"title":307},{"_ref":309,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":312,"width":263,"x":264,"y":313},{"_key":315,"_type":223,"cta":680,"headline":317,"isMirrored":225,"sanityImage":681,"text":683},{"href":219,"label":153},{"_type":227,"alt":319,"aspectRatioXs":229,"asset":682,"title":319},{"_ref":321,"_type":232},[684],{"_key":324,"_type":173,"children":685,"markDefs":688,"style":181},[686],{"_key":327,"_type":177,"marks":687,"text":329},[],[],{"_key":332,"_type":244,"headline":333,"pages":690},[691,696,701,706,709],{"_key":336,"_type":249,"copy":337,"linkedin":338,"sanityImage":692,"title":345},{"_type":227,"alt":340,"aspectRatioSm":254,"aspectRatioXs":254,"asset":693,"crop":694,"hotspot":695,"title":340},{"_ref":342,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":347,"_type":249,"copy":348,"linkedin":349,"sanityImage":697,"title":357},{"_type":227,"alt":351,"aspectRatioSm":352,"aspectRatioXs":254,"asset":698,"crop":699,"hotspot":700,"title":351},{"_ref":354,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":359,"_type":249,"copy":348,"sanityImage":702,"title":366},{"_type":227,"alt":361,"aspectRatioSm":254,"aspectRatioXs":254,"asset":703,"crop":704,"hotspot":705,"title":361},{"_ref":363,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":368,"_type":249,"copy":369,"linkedin":370,"sanityImage":707,"title":375},{"_type":227,"alt":372,"aspectRatioXs":254,"asset":708,"title":372},{"_ref":374,"_type":232},{"_key":377,"_type":249,"copy":378,"linkedin":379,"sanityImage":710,"title":386},{"_type":227,"alt":381,"aspectRatioSm":254,"aspectRatioXs":254,"asset":711,"crop":712,"hotspot":713,"title":381},{"_ref":383,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":388,"_type":223,"cta":715,"headline":390,"isMirrored":225,"sanityImage":716,"text":718},{"href":219,"label":153},{"_type":227,"alt":392,"aspectRatioXs":229,"asset":717,"title":392},{"_ref":394,"_type":232},[719],{"_key":397,"_type":173,"children":720,"markDefs":723,"style":181},[721],{"_key":400,"_type":177,"marks":722,"text":402},[],[],{"_key":405,"_type":244,"headline":406,"pages":725},[726,731,736,741],{"_key":409,"_type":249,"copy":410,"linkedin":411,"sanityImage":727,"title":419},{"_type":227,"alt":413,"aspectRatioSm":414,"aspectRatioXs":414,"asset":728,"crop":729,"hotspot":730,"title":413},{"_ref":416,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":421,"_type":249,"copy":422,"linkedin":423,"sanityImage":732,"title":431},{"_type":227,"alt":425,"aspectRatioSm":426,"aspectRatioXs":426,"asset":733,"crop":734,"hotspot":735,"title":425},{"_ref":428,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":433,"_type":249,"copy":434,"linkedin":435,"sanityImage":737,"title":442},{"_type":227,"alt":437,"aspectRatioSm":414,"aspectRatioXs":414,"asset":738,"crop":739,"hotspot":740,"title":437},{"_ref":439,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":444,"_type":249,"copy":445,"linkedin":446,"sanityImage":742,"title":453},{"_type":227,"alt":448,"aspectRatioSm":426,"aspectRatioXs":426,"asset":743,"crop":744,"hotspot":745,"title":448},{"_ref":450,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"description":455,"title":456,"type":457},{"_type":459,"current":37},{"data":749,"sourceMap":-1},{"_createdAt":750,"_id":751,"_rev":752,"_translations":753,"_type":768,"_updatedAt":769,"category":770,"content":772,"language":13,"seo":1195,"slug":1213,"teaser":1214,"tenant":39,"title":759},"2026-05-04T07:00:12Z","1b9e49fd-21c1-4fce-ab9b-37d795f2d75d","moRz50swTPfH2iog2JdR57",[754,760],{"category":755,"language":13,"slug":757,"title":759},{"slug":756},{"_type":459,"current":21},{"_type":459,"current":758},"barmer-ki-chatbot","BARMER KI-Chatbot",{"category":761,"language":764,"slug":765,"title":767},{"slug":762},{"_type":459,"current":763},"projects","en",{"_type":459,"current":766},"barmer-ai-chatbot","BARMER AI Chatbot","project","2026-07-30T07:17:01Z",{"slug":771},{"_type":459,"current":21},[773,778,803,816,839,862,883,906,944,964,1006,1090,1153,1163],{"_key":774,"_type":207,"contactPerson":775,"content":775,"headline":776,"imageSliderPersons":775,"items":775,"overline":777,"persons":775,"reference":775,"sidebar":775},"ec04f9bcde6f",null,"KI-Beratung für 8 Millionen Versicherte und alle Interessierten: Agentic AI im Kundendialog ","BARMER | KI-Chatbot ",{"_key":779,"_type":780,"contactPerson":775,"content":775,"imageSliderPersons":775,"impacts":781,"items":775,"persons":775,"reference":775,"sanityImage":799,"sidebar":775},"91fd94c28357","kpiStage",[782,788,794],{"_key":783,"_type":784,"headline":785,"headlinePostfix":786,"subline":787},"191971dc6b57","impact","8"," Millionen","Versicherte",{"_key":789,"_type":784,"headline":790,"headlinePostfix":791,"headlinePrefix":792,"subline":793},"fd6fd9944acd","65k","Konversationen",">","in den ersten 4 Monaten",{"_key":795,"_type":784,"headline":796,"headlinePrefix":797,"subline":798},"d5e9c0e2b2ed","1.000","+","Konversationen pro Tag",{"_type":227,"aspectRatioSm":800,"aspectRatioXs":352,"asset":801},"12x5",{"_ref":802,"_type":232},"image-c24c2668bbcb38c058cec742c2e35b3c188ae013-3600x1500-jpg",{"_key":804,"_type":805,"contactPerson":775,"content":806,"headline":815,"imageSliderPersons":775,"items":775,"persons":775,"reference":775,"sidebar":775},"0dde9b6ca94a","twoColumnsTextFluid",[807],{"_key":808,"_type":173,"children":809,"markDefs":814,"style":181},"a1a5e8cbd1e2",[810],{"_key":811,"_type":177,"marks":812,"text":813},"cd7ab5c378ce",[],"Von Versicherungsfragen über Prävention bis zu digitalen Gesundheitsanwendungen: Der KI-Chatbot der BARMER macht das Gesundheitswissen der Krankenkasse direkt zugänglich. Das System besitzt Kontextverständnis, gibt selbstständig relevante Antworten und steuert komplexe Anfragen. Wenige Tage nach Launch wurden bereits mehrere Tausend Konversationen über den KI-Chatbot geführt – der Chatbot war ab Tag 1 produktiv im Einsatz.\nDas neue Serviceangebot soll zukünftig die Beraterinnen und Berater im Kundenservice entlasten und dabei unterstützen, Anfragen effizienter und besser zu priorisieren. Mit dieser Lösung verfügt die BARMER nun über die technische Plattform sowie die interne Kompetenz, ihre KI-basierten Services eigenständig weiterzuentwickeln.",[],"Der digitale Beratungsassistent für barmer.de – immer erreichbar, direkt informiert",{"_key":817,"_type":223,"contactPerson":775,"content":775,"headline":818,"imageSliderPersons":775,"items":775,"persons":775,"reference":775,"sanityImage":819,"sidebar":775,"text":822},"5d6fe6fb3631","Präzise Antworten, klare Grenzen ",{"_type":227,"aspectRatioXs":254,"asset":820},{"_ref":821,"_type":232},"image-7026db7b3c7440f6da97c78803f703457a24f12d-1560x1560-jpg",[823,831],{"_key":824,"_type":173,"children":825,"markDefs":830,"style":181},"c995896dae1b",[826],{"_key":827,"_type":177,"marks":828,"text":829},"1102c01f3125",[],"Der BARMER KI-Chatbot beantwortet Fragen rund um Kranken- und Pflegeversicherung, Gesundheitsleistungen, Mitgliedschaft und viele weitere Themen der Krankenkasse – direkt auf barmer.de, rund um die Uhr. Seine Wissensbasis speist sich aus dem gesamten Website-Content der BARMER, der strukturiert aufbereitet und regelmäßig aktualisiert wird. Anders als ein klassisches FAQ-System versteht der Assistent den Gesprächskontext: Folgefragen werden nicht isoliert bewertet, sondern im Zusammenhang des Konversationsverlaufs beantwortet.",[],{"_key":832,"_type":173,"children":833,"markDefs":838,"style":181},"2a621c629d2a",[834],{"_key":835,"_type":177,"marks":836,"text":837},"5f1a97b432cd",[],"Ebenso klar definiert ist, was er nicht beantwortet: Individuelle Fallauskünfte und medizinische Diagnosen liegen bewusst außerhalb seines Zuständigkeitsbereichs – entsprechende Anfragen werden erkannt und an weiterführende Informationsseiten oder fachkundige Beraterinnen und Berater weitergeleitet. In Notfallsituationen verweist der Chatbot direkt auf geeignete Hilfsangebote. Die Nutzeroberfläche führt Nutzende dabei zielgenau zum passenden Kontaktpunkt.",[],{"_key":840,"_type":223,"contactPerson":775,"content":775,"headline":841,"imageSliderPersons":775,"items":775,"persons":775,"reference":775,"sanityImage":842,"sidebar":775,"text":845},"69f33c5e94bc","Von Intent-Logik zu agentischer Entscheidung",{"_type":227,"aspectRatioXs":254,"asset":843},{"_ref":844,"_type":232},"image-23d172ab37e1d2010858cf63af6c03ee3b10b108-1560x1560-jpg",[846,854],{"_key":847,"_type":173,"children":848,"markDefs":853,"style":181},"d508dc76584e",[849],{"_key":850,"_type":177,"marks":851,"text":852},"366b31266649",[],"Der ursprüngliche Plan sah einen Intent-basierten Chatbot vor: vordefinierte Pfade, manuell gepflegte Antwortstrukturen, klare Routing-Logiken. Für den Wissensumfang einer großen Krankenkasse ist dieses Modell nicht tragfähig: zu viele Themen, zu viele Varianten, zu viel Pflegeaufwand. Das System wäre ein zweites CMS geworden – mit dem gleichen strukturellen Problem: wachsende Komplexität, sinkende Beherrschbarkeit.",[],{"_key":855,"_type":173,"children":856,"markDefs":861,"style":181},"4a3b380d4e31",[857],{"_key":858,"_type":177,"marks":859,"text":860},"6fda0dd7234c",[],"Die Entscheidung war konsequent: Intent-Erkennung und Routing werden nicht mehr regelbasiert gelöst, sondern durch einen agentischen Ansatz. Ein Large Language Model (LLM) klassifiziert die Nutzeranfragen und leitet diese im Kontext des Gesprächsverlaufs an den für die Aufgabe zuständigen Agenten weiter – immer entlang der implementierten Guardrails, die in einem regulierten Umfeld wie dem der BARMER zwingend erforderlich sind. Das Ergebnis: Ein System, das mit wachsender Wissensbasis nicht schwerfälliger, sondern präziser wird.",[],{"_key":863,"_type":864,"author":865,"contactPerson":775,"content":775,"imageSliderPersons":775,"items":775,"persons":775,"reference":775,"sanityImage":871,"sidebar":775,"text":874},"f7c568d51348","quoteContainer",{"description":866,"name":867,"sanityImage":868},"Chatbot Product Owner, BARMER","Apolline Tabourot-Emig",{"_type":227,"alt":867,"aspectRatioXs":254,"asset":869,"title":867},{"_ref":870,"_type":232},"image-bb112ce6908657de1419c3a41a13f17b7ce3f052-1278x852-webp",{"_type":227,"alt":867,"aspectRatioSm":229,"aspectRatioXs":426,"asset":872,"title":867},{"_ref":873,"_type":232},"image-4b5915911c7b3567b8c1d37f5eccd9fd273db09f-3600x2026-jpg",[875],{"_key":876,"_type":173,"children":877,"markDefs":882,"style":181},"4c010e63af97",[878],{"_key":879,"_type":177,"marks":880,"text":881},"791f9c83a270",[],"Früh war klar: Ein Chatbot, der wirklich beraten soll, braucht Zugriff auf die gesamte Wissensbasis. Ein klassischer, Intent-basierter Ansatz war hier nicht zielführend. Gemeinsam mit Experience One haben wir eine Lösung umgesetzt, die wir heute eigenständig weiterentwickeln können.",[],{"_key":884,"_type":223,"contactPerson":775,"content":775,"headline":885,"imageSliderPersons":775,"items":775,"persons":775,"reference":775,"sanityImage":886,"sidebar":775,"text":889},"99dc51ff9188","Infrastruktur aufbauen, Fähigkeiten etablieren ",{"_type":227,"aspectRatioXs":254,"asset":887},{"_ref":888,"_type":232},"image-a2045a195e29a9c94f3862dd2097021392a7d8a0-1560x1560-jpg",[890,898],{"_key":891,"_type":173,"children":892,"markDefs":897,"style":181},"9b7ab4057e12",[893],{"_key":894,"_type":177,"marks":895,"text":896},"e89d450d3b0b",[],"Das Ziel des Projekts war nicht allein der Launch des Chatbots – sondern sicherzustellen, dass die BARMER auch nach Projektabschluss in der Lage ist, das System eigenständig weiterzuentwickeln. Was sonst in Workshops und Seminaren nachgeholt wird, war hier von Anfang an Teil des Projekts.",[],{"_key":899,"_type":173,"children":900,"markDefs":905,"style":181},"ad2ffb9a879f",[901],{"_key":902,"_type":177,"marks":903,"text":904},"d8e72920a586",[],"Das bedeutet: das interne Team der BARMER von Beginn an einbinden und befähigen, nicht nur informieren und das Ergebnis übergeben. Technisches Setup und Architekturherleitung wurden gemeinsam erarbeitet. Durch Pair Programming, Wissenstransfer-Workshops und gemeinsame Architekturentscheidungen entstand nachhaltiges internes KI-Know-how nicht im Nachgang, sondern direkt im Projekt, bis zum eigenständigen Betrieb in der Linie.",[],{"_key":907,"_type":223,"contactPerson":775,"content":775,"headline":908,"imageSliderPersons":775,"items":775,"persons":775,"reference":775,"sidebar":775,"text":909,"vimeo":926},"a7f5f5521c04","Vom Sprint zum Prototyp: Optimierung als eigentliche Kernarbeit ",[910,918],{"_key":911,"_type":173,"children":912,"markDefs":917,"style":181},"1271db667c18",[913],{"_key":914,"_type":177,"marks":915,"text":916},"19c41aaf5edb",[],"KI-Entwicklung folgt einer anderen Logik als klassische Softwareprojekte. Definierter Code produziert vorhersehbares, identisches Verhalten – ein LLM nicht. Sein Verhalten kann sich bei jeder Anfrage verändern, abhängig von Kontext, Formulierung und Datenlage. Das System muss deshalb kontinuierlich test-driven auf allen Ebenen gleichzeitig weiterentwickelt werden: vom Experience Design über das Modell und die Infrastruktur bis hin zur Knowledge Base.",[],{"_key":919,"_type":173,"children":920,"markDefs":925,"style":181},"fcfb3f24cd6d",[921],{"_key":922,"_type":177,"marks":923,"text":924},"00348a1ae788",[],"Wir haben diese Realität zur Methode gemacht, um schnellstmöglich den ersten testbaren Prototypen zu liefern und in die Evaluation zu kommen. Was in klassischen Projekten 80 % Entwicklung und 20 % Test ist, lief bei der Entwicklung des Chatbots umgekehrt. Interne Testgruppen lieferten frühzeitig belastbares Feedback. Der stufenweise Rollout erfolgte zunächst für 950 Mitarbeitende der Telefongeschäftsstelle; anschließend wurden alle BARMER-Mitarbeitenden ongeboardet. Optimierung wird so zum dauerhaften Modus.",[],{"aspectRatio":263,"files":927,"id":943},[928,931,934,937,940],{"_key":929,"link":930,"rendition":187},"m6C1P0fkBLXDQAMdzNHkj9","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1196594404\u002Frendition\u002F240p\u002Ffile.mp4%20%28240p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=70a56590941f7b9720169f40ad765c43bbad336322f9cd08a5cf906803106a87",{"_key":932,"link":933,"rendition":191},"m6C1P0fkBLXDQAMdzNHkkj","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1196594404\u002Frendition\u002F360p\u002Ffile.mp4%20%28360p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=48e64993f9151dfe4478e3d8d080ad9ed28f2dd5a5246c68d3ae39dd53213d83",{"_key":935,"link":936,"rendition":195},"m6C1P0fkBLXDQAMdzNHkmJ","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1196594404\u002Frendition\u002F540p\u002Ffile.mp4%20%28540p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=57bc0be4d388fccbd7b9cc5650ebe129fa850f9b4e59ede7c696fe1fe2d099e7",{"_key":938,"link":939,"rendition":199},"m6C1P0fkBLXDQAMdzNHknt","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1196594404\u002Frendition\u002F720p\u002Ffile.mp4%20%28720p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=ce25748fce4d8e9c51d24389df01a160e985e5dead2af215b83c8a11b2282145",{"_key":941,"link":942,"rendition":203},"m6C1P0fkBLXDQAMdzNHkpT","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1196594404\u002Frendition\u002F1080p\u002Ffile.mp4%20%281080p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=f57d1bd58f9fe002c708dac0f968132c89a4096ad27c71c199726d5b75c97003","1196594404",{"_key":945,"_type":864,"author":946,"contactPerson":775,"content":775,"imageSliderPersons":775,"items":775,"persons":775,"reference":775,"sanityImage":952,"sidebar":775,"text":955},"750c70d3a545372cc7102144ebf1410e",{"description":947,"name":366,"sanityImage":948},"Managing Director, Experience One",{"_type":227,"alt":949,"aspectRatioXs":254,"asset":950,"title":949},"Christian Pusch, Experience One",{"_ref":951,"_type":232},"image-8e3696ce61c0781d2ee5feb15f0c90ffc7f8e4ae-4205x3154-jpg",{"_type":227,"aspectRatioSm":229,"aspectRatioXs":426,"asset":953},{"_ref":954,"_type":232},"image-1ef9bcee5a6bc58b4ef21e488492e72fc1343a12-3600x2026-jpg",[956],{"_key":957,"_type":173,"children":958,"markDefs":963,"style":181},"34c5218324fa",[959],{"_key":960,"_type":177,"marks":961,"text":962},"3e0d743da020",[],"Die Entscheidung, auf eine agentische Architektur umzuschwenken, war mutig – und richtig. Der Haupterfolg bei diesem Projekt war aber nicht alleine der Launch, sondern die BARMER zu befähigen, danach eigenständig weiterzumachen.",[],{"_key":965,"_type":966,"columns":967,"contactPerson":775,"content":775,"headline":1005,"imageSliderPersons":775,"items":775,"numbered":225,"persons":775,"reference":775,"sidebar":775},"5504f3b5bc7b","threeColumnsText",[968,981,993],{"_key":969,"_type":970,"copy":971,"headline":980},"e97755005759","threeColumnsTextColumn",[972],{"_key":973,"_type":173,"children":974,"markDefs":979,"style":181},"d449c88a0907",[975],{"_key":976,"_type":177,"marks":977,"text":978},"7b1536a6fcc3",[],"KI-Systeme lassen sich zu Projektstart nur schwer zu Ende planen. Sie müssen test-driven zu einem Go Live-fähigen Produkt erprobt werden. Das klingt einfach, verändert aber grundlegend, wie ein Projekt aufgesetzt sein muss: welche Kompetenzen von Anfang an am Tisch sitzen, wie Entscheidungen getroffen werden und wann. Wir bringen die Erfahrung mit, diese Arbeitsweise von Beginn an zu etablieren und begleiten Teams dabei, diesen Ansatz zu verankern.",[],"Iteration statt Konzeption  ",{"_key":982,"_type":970,"copy":983,"headline":992},"9a885f43ce23",[984],{"_key":985,"_type":173,"children":986,"markDefs":991,"style":181},"859f71a7b29d",[987],{"_key":988,"_type":177,"marks":989,"text":990},"bf58b173e2b2",[],"Ein funktionierender KI-Chatbot ist das Ergebnis von Dutzenden ineinandergreifender Entscheidungen: Architektur, Wissensstruktur, Evaluationsdesign, Nutzerakzeptanz, Infrastruktur, Compliance. Wir bringen die Kompetenz mit, alle diese Ebenen gleichzeitig zu durchdenken und Zielkonflikte zwischen ihnen frühzeitig aufzulösen, bevor sie zu Projektrisiken werden.",[],"Systeme statt Einzellösungen",{"_key":994,"_type":970,"copy":995,"headline":1004},"75309f6dcbbe",[996],{"_key":997,"_type":173,"children":998,"markDefs":1003,"style":181},"74afa2862a02",[999],{"_key":1000,"_type":177,"marks":1001,"text":1002},"7fc6a0ff210e",[],"Wir verstehen unsere Rolle nicht als verlängerte Werkbank, sondern als echter Partner auf Augenhöhe: Verantwortung wird geteilt, Wissen gemeinsam aufgebaut. Das setzt voraus, dass wir technische und fachliche Komplexität gleichzeitig durchdringen und beides in eine Sprache übersetzen können, die intern weiterlebt.",[],"Kompetenz statt Abhängigkeit","Unsere Erfolgsfaktoren für maximalen Impact ",{"_key":1007,"_type":244,"contactPerson":775,"content":775,"headline":1008,"imageSliderPersons":775,"items":775,"pages":1009,"persons":775,"reference":775,"sidebar":775},"7e16dc0c9c7e","Team, Zahlen und Kontakt ",[1010,1023,1033,1045,1057,1069,1078],{"_key":1011,"_type":249,"sanityImage":1012,"title":1013},"25aee4565815",{"_type":227,"alt":1013,"aspectRatioSm":1014,"aspectRatioXs":254,"asset":1015,"crop":1017,"hotspot":1018,"title":1013},"Hannes Frey","9x8",{"_ref":1016,"_type":232},"image-a88e620258e0c2c461bea3faf17e18e654a5e0a1-2383x3177-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1019,"width":1020,"x":1021,"y":1022},0.6598597025514028,0.9793526264619007,0.509521705452245,0.3299298512757014,{"_key":1024,"_type":249,"sanityImage":1025,"title":307},"49556b0fc503",{"_type":227,"alt":307,"aspectRatioXs":1026,"asset":1027,"crop":1028,"hotspot":1030,"title":307},"8x9",{"_ref":309,"_type":232},{"_type":258,"bottom":1029,"left":259,"right":259,"top":259},0.1280951964301339,{"_type":261,"height":1031,"width":263,"x":264,"y":1032},0.8228191442820894,0.4114095721410447,{"_key":1034,"_type":249,"sanityImage":1035,"title":1036},"aa05436b5f13",{"_type":227,"alt":1036,"aspectRatioSm":352,"asset":1037,"crop":1039,"hotspot":1040,"title":1036},"Philip Hoppe",{"_ref":1038,"_type":232},"image-161a31f3aae1ad54571a627257cebd014dad3364-560x747-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1041,"width":1042,"x":1043,"y":1044},0.6580710201775506,0.9684564007751941,0.5157717996124029,0.3290355100887753,{"_key":1046,"_type":249,"sanityImage":1047,"title":1048},"384fd1510bfd",{"_type":227,"alt":1048,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1049,"crop":1051,"hotspot":1052,"title":1048},"Karolina Ogrodzki",{"_ref":1050,"_type":232},"image-c6110abb7fee614804d4502f5ac9dcb3343b505d-4160x5546-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1053,"width":1054,"x":1055,"y":1056},0.6484638433798676,0.9061537329544082,0.5197724577554106,0.39350670284953554,{"_key":1058,"_type":249,"sanityImage":1059,"title":1060},"619b5dc6943b",{"_type":227,"alt":1060,"aspectRatioSm":352,"asset":1061,"crop":1063,"hotspot":1064,"title":1060},"Kevin Fischer",{"_ref":1062,"_type":232},"image-637f3312079ca4d175b07ab20640f44ec74c5399-1280x1920-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1065,"width":1066,"x":1067,"y":1068},0.6034642951951155,0.9973121847624105,0.5013439076187948,0.30173214759755773,{"_key":1070,"_type":249,"sanityImage":1071,"title":431},"6bb3d27288a6",{"_type":227,"alt":431,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1072,"crop":1074,"hotspot":1075,"title":431},{"_ref":1073,"_type":232},"image-fb31950d48f110eafe35bff5608f5cdd1127c18e-960x1280-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1076,"width":263,"x":264,"y":1077},0.6613876979613265,0.33069384898066323,{"_key":1079,"_type":249,"sanityImage":1080,"title":1081},"6a7878ab66d6",{"_type":227,"alt":1081,"aspectRatioSm":352,"asset":1082,"crop":1084,"hotspot":1085,"title":1081},"Jörg Will",{"_ref":1083,"_type":232},"image-bf51aabefc2234829d0bd869e7d402e10a6f520a-2715x3621-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1086,"width":1087,"x":1088,"y":1089},0.5797209829769712,0.8531919781647828,0.5060100263310919,0.33183808133219517,{"_key":1091,"_type":1092,"additionalLinks":1093,"contactPerson":1101,"content":775,"imageSliderPersons":775,"informations":1135,"items":775,"persons":775,"reference":775,"sidebar":775},"0974640961c7","projectDetails",{"_type":1094,"headline":1095,"links":1096},"projectDetailsLinks","Links",[1097],{"_key":1098,"_type":1099,"href":1100,"label":1100},"b777648f6495","projectDetailsLink","barmer.de ",{"_type":1102,"copyContent":1103,"person":1104,"title":1134},"contactPerson","position",{"_createdAt":1105,"_id":1106,"_rev":1107,"_type":1108,"_updatedAt":1109,"department":1110,"email":1116,"linkedin":1117,"name":366,"position":1118,"sanityImage":1121,"tenant":39,"title":366},"2024-07-09T08:46:21Z","8151cbe8-014a-4e40-be61-f7fe3309e5ca","F1GoUQasCKLkgdIdl2pX9P","person","2025-05-15T06:12:36Z",[1111,1114],{"_key":13,"_type":1112,"value":1113},"internationalizedArrayStringValue","Geschäftsführung",{"_key":764,"_type":1112,"value":1115},"Management","business@experienceone.com","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fchristianpusch\u002F",[1119,1120],{"_key":13,"_type":1112,"value":348},{"_key":764,"_type":1112,"value":348},{"_type":227,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1122,"crop":1124,"hotspot":1129},{"_ref":1123,"_type":232},"image-7744e919bf3cbfb7d775aaf22084410d4d4d3bb0-4205x5507-jpg",{"_type":258,"bottom":1125,"left":1126,"right":1127,"top":1128},0.3604958760245901,0.12045338114754096,0.10165215163934427,0.04953780737704921,{"_type":261,"height":1130,"width":1131,"x":1132,"y":1133},0.5899663165983607,0.7778944672131147,0.5094006147540984,0.3445209656762296,"Ansprechpartner",[1136,1147],{"_key":1137,"_type":1138,"entries":1139,"headline":1146},"279207e5e21a","projectDetailsInformation",[1140,1141,1142,1143,1144,1145],"AI Consulting","DevOps","Beratung","Evaluation Consulting und Implementierung","Project Consulting","Proxy PO","Aktivitäten",{"_key":1148,"_type":1138,"entries":1149,"headline":1152},"01fed16270aa",[1150,1151],"LangChain\u002FLangGraph","FastAPI","Plattform\u002FTechnologien",{"_key":1154,"_type":1155,"contactPerson":775,"content":775,"cta":1156,"headline":1159,"imageSliderPersons":775,"items":775,"persons":775,"reference":775,"sanityImage":1160,"sidebar":775},"c104efac832b","contactContainer",{"href":1157,"label":1158},"\u002Fkontaktformular ","Sag hallo","Lust bekommen, mit uns zusammenzuarbeiten?",{"_type":227,"aspectRatioSm":229,"aspectRatioXs":254,"asset":1161},{"_ref":1162,"_type":232},"image-4ae3e7a22e0d3f2acfc04d1db9ef958fef7ab2da-1800x1013-jpg",{"_key":1164,"_type":1165,"contactPerson":775,"content":775,"headline":1166,"imageSliderPersons":775,"items":1167,"persons":775,"reference":775,"sidebar":775},"ee65ee21458a","teaserGroup","Weitere spannende Projekte",[1168,1182],{"_key":1169,"_type":1170,"headline":1171,"overline":1172,"reference":1173,"sanityImage":1178,"text":1181},"6e718888c5fa","teaserGroupItem","AOK Presse- und Politikportal","AOK",{"category":1174,"slug":1176},{"slug":1175},{"_type":459,"current":21},{"_type":459,"current":1177},"aok-presse-politikportal",{"_type":227,"alt":1171,"aspectRatioXs":1026,"asset":1179,"title":1171},{"_ref":1180,"_type":232},"image-258e02f2be871c7e00da2bc618aac35fd8f84ce6-3840x2160-jpg","Zentrale Plattform, starke Wirkung: Die AOK vereint Politik-, Pressearbeit und das G+G-Magazin in einem modernen, nutzerzentrierten Portal – klar strukturiert, barrierefrei und effizient.",{"_key":1183,"_type":1170,"headline":1184,"overline":1172,"reference":1185,"sanityImage":1190,"text":1194},"9c4d3042820e","Versichertenportal aok.de",{"category":1186,"slug":1188},{"slug":1187},{"_type":459,"current":21},{"_type":459,"current":1189},"aok-privatkundenportal",{"_type":227,"alt":1191,"aspectRatioXs":1026,"asset":1192,"title":1191},"AOK Versichertenportal",{"_ref":1193,"_type":232},"image-e97491bd94d5cf7c3b7fe0c1bc6ad711a70ffcac-1980x825-jpg","Nutzerfreundlich, modern, barrierefrei – auf Basis des neuen Corporate Designs wurde das AOK-Portal auch strukturell optimiert.",{"description":1196,"image":1197,"keywords":1206,"title":1212,"type":457},"Wie Experience One für BARMER einen KI-Chatbot auf agentischer Architektur entwickelt hat: skalierbar, DSGVO-konform und auf 8 Mio. Versicherte ausgelegt. ",{"_type":1198,"asset":1199,"crop":1200,"hotspot":1203},"image",{"_ref":802,"_type":232},{"_type":258,"bottom":259,"left":1201,"right":1202,"top":259},0.24574791046659736,0.3329557858435445,{"_type":261,"height":263,"width":1204,"x":1205,"y":264},0.4212963036898581,0.4563960623115264,[1207,1208,1209,1210,1211],"Agentic AI","Chatbot","Customer Service","Customer Experience","KI Chatbot","BARMER KI-Chatbot: Agentic AI im Kundendialog ",{"_type":459,"current":758},{"_type":1215,"comingSoon":1216,"headline":1217,"impacts":1218,"overline":1223,"publishedDate":1224,"sanityImage":1225,"text":1227},"projectTeaser",false,"KI-Chatbot",[1219],{"_key":1220,"_type":784,"headline":1221,"headlinePostfix":1222,"headlinePrefix":792},"ac7730a7fa79","8 Millionen","Versicherte und Interessierte","BARMER ","2026-05-05",{"_type":227,"aspectRatioXs":254,"asset":1226},{"_ref":802,"_type":232},"Agentic AI statt Intent-Logik: der skalierbare Beratungsassistent für 8 Millionen Versicherte und Interessierte – rund um die Uhr, sieben Tage die Woche.",1785396310422]