[{"data":1,"prerenderedAt":1910},["ShallowReactive",2],{"sanity-MgQfRdsLRYqKJ686ShBNFqTfUXeBZO7ilfamwz8A3wM":3,"sanity--m_Ny-Y1lT-Tk8t6sgvAmL0GwEZwCtFFtdY0mLoPnZc":40,"sanity-wrtExJkXSh0bA5zrTy3GGXlALPfqCgleyZud01MWVv8":748},{"data":4},{"_createdAt":5,"_id":6,"_rev":7,"_system":8,"_type":11,"_updatedAt":12,"language":13,"page":14,"tenant":39},"2024-07-03T09:28:48Z","2e281c90-b9f5-4db5-bdb0-70161f0a74b9","Pk340He9i9SmkWz3g0dvE9",{"base":9},{"id":6,"rev":10},"vA2VRoGdBP1lkZFANIGl4h","header","2026-02-17T09:22:56Z","de",[15,19,23,27,31,35],{"slug":16,"title":18},{"current":17},"leistungen","Leistungen",{"slug":20,"title":22},{"current":21},"projekte","Projekte",{"slug":24,"title":26},{"current":25},"news","Insights",{"slug":28,"title":30},{"current":29},"unternehmen","Über uns",{"slug":32,"title":34},{"current":33},"karriere","Karriere",{"slug":36,"title":38},{"current":37},"kontakt","Kontakt","experienceone",{"data":41},{"_createdAt":42,"_id":43,"_rev":44,"_system":45,"_type":48,"_updatedAt":49,"additionalLinks":50,"infos":119,"language":13,"links":121,"locations":134,"tenant":39,"title":149},"2024-07-03T09:33:11Z","81e11543-55d0-4c31-98d8-682808229276","PC3OMi6rtSqdngmVyZhAbk",{"base":46},{"id":43,"rev":47},"Phhizq6FvxEdUvDkf26AhS","footer","2026-06-24T06:57:19Z",{"items":51,"title":118},[52,62,70,78,86,94,102,110],{"_key":53,"_type":54,"label":55,"reference":56},"1c86e01db43d","link","Road To Agentic AI",{"category":57,"slug":60},{"slug":58},{"current":59},"themen",{"current":61},"leading-through-ai",{"_key":63,"_type":54,"label":64,"reference":65},"fbb241131ae7","EO Day 2026 „Owning the Vibe\"",{"category":66,"slug":68},{"slug":67},{"current":59},{"current":69},"eo-day-2026",{"_key":71,"_type":54,"label":72,"reference":73},"c98df2d844ac","Whitepaper „Owning the Vibe“",{"category":74,"slug":76},{"slug":75},{"current":59},{"current":77},"wp-trilogie",{"_key":79,"_type":54,"label":80,"reference":81},"2065685b4aea","Customer Insights Studio ",{"category":82,"slug":84},{"slug":83},{"current":59},{"current":85},"customer-insights-studio",{"_key":87,"_type":54,"label":88,"reference":89},"f1cd87e3e7e4","Digital Showroom",{"category":90,"slug":92},{"slug":91},{"current":21},{"current":93},"automotive-digital-showroom",{"_key":95,"_type":54,"label":96,"reference":97},"dbb865d01844","Designsysteme",{"category":98,"slug":100},{"slug":99},{"current":59},{"current":101},"das-designsystem-für-starke-marken-und-effizienten-workflow",{"_key":103,"_type":54,"label":104,"reference":105},"8987e37be2b9","Connected Car",{"category":106,"slug":108},{"slug":107},{"current":59},{"current":109},"das-mobilitaetserlebnis-fuer-die-kunden-von-morgen",{"_key":111,"_type":54,"label":112,"reference":113},"0fb3f73efb2e","Customer Journey",{"category":114,"slug":116},{"slug":115},{"current":59},{"current":117},"das-markenerlebnis-fuer-die-digitale-kundenbeziehung","Das könnte Sie auch interessieren",{"text":120,"title":30},"Experience One ist gründergeführter Partner für digitale Transformation und Innovation. Seit 2006 gestalten 100 Experience Engineers für Marken und Unternehmen wie Mercedes-Benz, AOK, Bosch, Zeiss, EnBW und Finanz Informatik aus der Sparkassen-Finanzgruppe zukunftsweisende Digitallösungen und etablieren das notwendige Mindset bei Entscheider:innen. Das Ziel: Die Innovationskraft in Deutschland entfachen und den entscheidenden Wettbewerbsvorsprung sichern. Experience One ist an den Standorten Stuttgart, Berlin und Frankfurt vertreten.",[122,126,130],{"slug":123,"title":125},{"current":124},"datenschutz","Datenschutz",{"slug":127,"title":129},{"current":128},"rechtliche-hinweise","Rechtliche Hinweise",{"slug":131,"title":133},{"current":132},"impressum","Impressum",[135,460,603],{"_key":136,"_type":137,"label":138,"locationReference":139,"pageReference":156},"7bbfafc25da7","location","Hallo Berlin",{"_createdAt":140,"_id":141,"_rev":142,"_system":143,"_type":137,"_updatedAt":146,"address1":147,"address2":148,"company":149,"country":150,"fax":151,"link":152,"telephone":154,"tenant":39,"title":155},"2024-07-08T14:25:07Z","a68d40b1-561f-4b83-8e9a-6f895755f884","T1xOGTliuJxmmTPjh3AqTq",{"base":144},{"id":141,"rev":145},"bupUptnCSpSIVEFYeXNyBL","2026-05-29T06:56:40Z","Zossener Straße 57","10961 Berlin","Experience One AG","Germany","+49 30 328 984 999",{"label":153},"Sag Hallo","+49 30 328 984 700","Berlin",{"_createdAt":157,"_id":158,"_rev":159,"_system":160,"_type":163,"_updatedAt":164,"content":165,"language":13,"seo":454,"slug":458,"tenant":39,"title":38},"2024-07-08T09:54:49Z","1b273460-a024-4146-9a88-2cb1e24327a1","Ln3SbDrLcM04QAOjko9ZIT",{"base":161},{"id":158,"rev":162},"bMzLx7lQUFfrTcFFAqhwXW","page","2026-07-15T09:01:35Z",[166,205,221,242,314,331,387,404],{"_key":167,"_type":168,"headline":169,"statement":170,"vimeo":182},"c42e6c873d94","mediaStage","Lass uns gemeinsam Großartiges schaffen",[171],{"_key":172,"_type":173,"children":174,"markDefs":180,"style":181},"3f58616f6837","block",[175],{"_key":176,"_type":177,"marks":178,"text":179},"27f6e1588205","span",[],"Sag Hallo, wenn aus deiner Idee Realität werden soll",[],"normal",{"aspectRatio":183,"files":184,"id":204},1.7777777777777777,[185,188,192,196,200],{"_key":186,"rendition":187},"O6I7nb3Oh2pAmJovZiVDf9","240p",{"_key":189,"link":190,"rendition":191},"O6I7nb3Oh2pAmJovZiVDgC","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F298369647\u002Frendition\u002F360p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=b147738b2553c46d46a03a81ec1282a68d1f5ae0f3ac6468b0f12e0755ef1745","360p",{"_key":193,"link":194,"rendition":195},"O6I7nb3Oh2pAmJovZiVDhF","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F298369647\u002Frendition\u002F540p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=503780b830d8e7dd4dcd99acf97634a3742491954806a5f4ef311ffe61837fd3","540p",{"_key":197,"link":198,"rendition":199},"O6I7nb3Oh2pAmJovZiVDiI","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F298369647\u002Frendition\u002F720p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=c868dbd8a38420fb638214b2158e10f480b445b699b143a9ab6f5b9fe9c2405f","720p",{"_key":201,"link":202,"rendition":203},"O6I7nb3Oh2pAmJovZiVDjL","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F298369647\u002Frendition\u002F1080p\u002Ffile.mp4?loc=external&oauth2_token_id=1075784248&signature=bc90f59d08b96b3ce338252aef21cde41044ddd66ac944fea702b10fcb473875","1080p","298369647",{"_key":206,"_type":207,"copy":208,"headline":217,"primaryCta":218},"89616183dcc9","headlineCopyCta",[209],{"_key":210,"_type":173,"children":211,"markDefs":216,"style":181},"39e30c30798f",[212],{"_key":213,"_type":177,"marks":214,"text":215},"9f3b325860ea0",[],"Du hast eine Projektanfrage, suchst einen neuen Job oder möchtest wegen eines anderen Themas mit uns in Kontakt treten? Kein Problem. Schicke uns eine Nachricht und wir melden uns.",[],"Nimm Kontakt auf",{"href":219,"label":220},"\u002Fkontaktformular","Nachricht senden",{"_key":222,"_type":223,"cta":224,"headline":155,"isMirrored":225,"sanityImage":226,"text":233},"1289b1b74944","copyMedia",{"href":219,"label":153},true,{"_type":227,"alt":228,"aspectRatioXs":229,"asset":230,"title":228},"sanityImage","Experience One Office in Berlin","16x9",{"_ref":231,"_type":232},"image-f1b0c4904e37e6f7e41ff876fd59523f70ca4276-1050x590-jpg","reference",[234],{"_key":235,"_type":173,"children":236,"markDefs":241,"style":181},"e80f6e77751a",[237],{"_key":238,"_type":177,"marks":239,"text":240},"2e42f996bac40",[],"Zossener Straße 57\n10961 Berlin\nTelefon: +49 30 328 984 700\nFax: +49 30 328 984 999",[],{"_key":243,"_type":244,"headline":245,"pages":246},"a6591f90b41c","imageSlider","Unser Team in Berlin",[247,266,273,288,302],{"_key":248,"_type":249,"copy":250,"linkedin":251,"sanityImage":252,"title":253},"c3a78bd9ecef","imageSliderPage","Principal UI Design","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkathrin-eichhorn-596a03173\u002F",{"_type":227,"alt":253,"aspectRatioXs":254,"asset":255,"crop":257,"hotspot":260,"title":253},"Kathrin Eichhorn","1x1",{"_ref":256,"_type":232},"image-031a6ebb7d736b15574a360ec18359f6aba497cf-750x1000-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},"sanity.imageCrop",0,{"_type":261,"height":262,"width":263,"x":264,"y":265},"sanity.imageHotspot",0.885576165893779,1,0.5,0.4427880829468895,{"_key":267,"_type":249,"copy":268,"sanityImage":269,"title":270},"db235d3bfc11","Director UX",{"_type":227,"alt":270,"aspectRatioXs":254,"asset":271,"title":270},"Christian Klugert",{"_ref":272,"_type":232},"image-e3862ca692e5b9114618bdd4af1c28cde9a1239d-1600x2138-jpg",{"_key":274,"_type":249,"copy":275,"linkedin":276,"sanityImage":277,"title":278},"083f2fbc0e44","Principal UX Design","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmaksim-murye\u002F",{"_type":227,"alt":278,"aspectRatioXs":254,"asset":279,"crop":281,"hotspot":284,"title":278},"Maksim Mur'ye",{"_ref":280,"_type":232},"image-7b4bc4afd67b2f0a2e55fca1cdada416709dce8e-539x720-jpg",{"_type":258,"bottom":282,"left":259,"right":259,"top":283},0.1986943286692589,0.0006563344924111173,{"_type":261,"height":285,"width":286,"x":264,"y":287},0.8006493368383301,0.9740181169176066,0.4009810029115761,{"_key":289,"_type":249,"copy":290,"linkedin":291,"sanityImage":292,"title":293},"468a6dcb05f5","Director Technology","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsebastian-ruhtz-5068b5194\u002F",{"_type":227,"alt":293,"aspectRatioXs":254,"asset":294,"crop":296,"hotspot":297,"title":293},"Sebastian Ruhtz",{"_ref":295,"_type":232},"image-75a38c91188af4a37cc01bc4e1991235a9a1ad4e-2170x2893-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":298,"width":299,"x":300,"y":301},0.798398597666172,0.9615523603572504,0.5142310081414844,0.4116452141050854,{"_key":303,"_type":249,"copy":304,"linkedin":305,"sanityImage":306,"title":307},"c0b000a40717","Principal AI Engineer","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fniels-garve\u002F",{"_type":227,"alt":307,"aspectRatioXs":254,"asset":308,"crop":310,"hotspot":311,"title":307},"Niels Garve",{"_ref":309,"_type":232},"image-75c88cfb6e1d820a5245a53d7af94967a6a5a7ff-3906x5208-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":312,"width":263,"x":264,"y":313},0.6551316825619039,0.37823737859830264,{"_key":315,"_type":223,"cta":316,"headline":317,"isMirrored":225,"sanityImage":318,"text":322},"01907de3c979",{"href":219,"label":153},"Frankfurt",{"_type":227,"alt":319,"aspectRatioXs":229,"asset":320,"title":319},"Experience One Office in Frankfurt",{"_ref":321,"_type":232},"image-4b8ed7011ba1c5bbaa9d03673597d12ddddc405d-1050x590-jpg",[323],{"_key":324,"_type":173,"children":325,"markDefs":330,"style":181},"06467ee3348d",[326],{"_key":327,"_type":177,"marks":328,"text":329},"e7163a5f407b",[],"Futury GmbH\nc\u002Fo Experience One AG\nAm Steinernen Stock 1\n60320 Frankfurt am Main\nTelefon: +49 711 25 35 99 60\nFax: +49 711 25 35 99 70",[],{"_key":332,"_type":244,"headline":333,"pages":334},"69c7caa72a03","Unser Team in Frankfurt",[335,346,358,367,376],{"_key":336,"_type":249,"copy":337,"linkedin":338,"sanityImage":339,"title":345},"3135908b7674","Gründer und CEO","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkaimueller\u002F",{"_type":227,"alt":340,"aspectRatioSm":254,"aspectRatioXs":254,"asset":341,"crop":343,"hotspot":344,"title":340},"Kai Müller, Gründer und CEO von Experience One",{"_ref":342,"_type":232},"image-656f3361beb11f707152c1f247473fa26fd046c6-439x439-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Kai Müller",{"_key":347,"_type":249,"copy":348,"linkedin":349,"sanityImage":350,"title":357},"6bdac8e829c4","Managing Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flinda-stauffenberg-50783014\u002F",{"_type":227,"alt":351,"aspectRatioSm":352,"aspectRatioXs":254,"asset":353,"crop":355,"hotspot":356,"title":351},"Linda Stauffenberg, Managing Director von Experience One","4x3",{"_ref":354,"_type":232},"image-0bd6266f85aa6948d009cd964398b334bb1a1b0b-752x564-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Linda Stauffenberg",{"_key":359,"_type":249,"copy":348,"sanityImage":360,"title":366},"acda26df61df",{"_type":227,"alt":361,"aspectRatioSm":254,"aspectRatioXs":254,"asset":362,"crop":364,"hotspot":365,"title":361},"Christian Pusch, Managing Director von Experience One",{"_ref":363,"_type":232},"image-a0278451a2367d10cac1491fb1283395daaf898e-499x499-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Christian Pusch",{"_key":368,"_type":249,"copy":369,"linkedin":370,"sanityImage":371,"title":375},"07e1453b0660","Director Design & Business Excellence","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkatharina-roos-b4088676\u002F",{"_type":227,"alt":372,"aspectRatioXs":254,"asset":373,"title":372},"Katharina Roos, Director Design & Business Excellence",{"_ref":374,"_type":232},"image-7e889218fc7440882fe07876f3ee8239067cebdf-2099x2799-jpg","Katharina Roos",{"_key":377,"_type":249,"copy":378,"linkedin":379,"sanityImage":380,"title":386},"3c189696f7da","Team Lead Deployment Program Management","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnadine-belger-071712195\u002F",{"_type":227,"alt":381,"aspectRatioSm":254,"aspectRatioXs":254,"asset":382,"crop":384,"hotspot":385,"title":381},"Nadine Belger, Team Lead Deployment Program Management",{"_ref":383,"_type":232},"image-f64a42da1be3272cfb04ba261455399e57984c41-2977x2977-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Nadine Belger",{"_key":388,"_type":223,"cta":389,"headline":390,"isMirrored":225,"sanityImage":391,"text":395},"35dee2d9a566",{"href":219,"label":153},"Stuttgart",{"_type":227,"alt":392,"aspectRatioXs":229,"asset":393,"title":392},"Experience One Office in Stuttgart",{"_ref":394,"_type":232},"image-d6a6bbafda90f0f503cc8d63fe438fa39175efb2-1050x590-jpg",[396],{"_key":397,"_type":173,"children":398,"markDefs":403,"style":181},"67c2506b2700",[399],{"_key":400,"_type":177,"marks":401,"text":402},"9ea29065252a0",[],"Seidenstraße 19\n70174 Stuttgart\nTelefon: +49 711 25 35 99 60\nFax: +49 711 25 35 99 70",[],{"_key":405,"_type":244,"headline":406,"pages":407},"055b5f2144a8","Unser Team in Stuttgart",[408,420,432,443],{"_key":409,"_type":249,"copy":410,"linkedin":411,"sanityImage":412,"title":419},"dc37ef7a4cf2","Gründer und Managing Director","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Furban-dausacker-16bb7858\u002F",{"_type":227,"alt":413,"aspectRatioSm":414,"aspectRatioXs":414,"asset":415,"crop":417,"hotspot":418,"title":413},"Urban Dausacker, Gründer und Managing Director","2x3",{"_ref":416,"_type":232},"image-6c4d9ec1aacce05a3ee873f769cd253ff53ab8bb-682x1024-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Urban Dausacker",{"_key":421,"_type":249,"copy":422,"linkedin":423,"sanityImage":424,"title":431},"32b0e74355ed","Chief Technology Officer","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsebastian-luxem-4b6227205\u002F",{"_type":227,"alt":425,"aspectRatioSm":426,"aspectRatioXs":426,"asset":427,"crop":429,"hotspot":430,"title":425},"Sebastian Luxem, Chief Technology Officer","3x4",{"_ref":428,"_type":232},"image-7019c4460c5a4d3b9b933efdf9fee60ec5a6897b-3805x5073-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Sebastian Luxem",{"_key":433,"_type":249,"copy":434,"linkedin":435,"sanityImage":436,"title":442},"dc60c11f9e06","Director Automotive","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ffranksesselmann\u002F",{"_type":227,"alt":437,"aspectRatioSm":414,"aspectRatioXs":414,"asset":438,"crop":440,"hotspot":441,"title":437},"Frank Sesselmann, Director Automotive",{"_ref":439,"_type":232},"image-0877f9080e35e641e8de62a6f9a277ca71d70b93-682x1024-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Frank Sesselmann",{"_key":444,"_type":249,"copy":445,"linkedin":446,"sanityImage":447,"title":453},"6d8191d6b71b","Director Platform Management","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcaspar-tajbakhsh-0193b997\u002F",{"_type":227,"alt":448,"aspectRatioSm":426,"aspectRatioXs":426,"asset":449,"crop":451,"hotspot":452,"title":448},"Caspar Tajbakhsh, Platform Program Management",{"_ref":450,"_type":232},"image-ff1116c9973ae26ca3d84c52a3d640193b32a507-4079x5440-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Caspar Tajbakhsh",{"description":455,"title":456,"type":457},"Wir verwandeln Customer Experience in Unternehmenserfolg. Dafür entwickeln wir digitale Lösungen an der Schnittstelle von Technologie, Design und Strategie.","Kontakt - Experience One","website",{"_type":459,"current":37},"slug",{"_key":461,"_type":137,"label":462,"locationReference":463,"pageReference":473},"10dff26ff7cb","Hallo Stuttgart",{"_createdAt":464,"_id":465,"_rev":466,"_type":137,"_updatedAt":467,"address1":468,"address2":469,"company":149,"country":150,"fax":470,"link":471,"telephone":472,"tenant":39,"title":390},"2024-07-08T14:26:48Z","4c8d70b2-033a-4251-abe6-e8e21ea8d602","WbDwa9naGsDU0llg3EUyqO","2024-08-13T11:53:52Z","Seidenstraße 19","70174 Stuttgart","+49 711 25 35 99 70",{"label":153},"+49 711 25 35 99 60",{"_createdAt":157,"_id":158,"_rev":159,"_system":474,"_type":163,"_updatedAt":164,"content":476,"language":13,"seo":601,"slug":602,"tenant":39,"title":38},{"base":475},{"id":158,"rev":162},[477,491,499,509,534,544,569,579],{"_key":167,"_type":168,"headline":169,"statement":478,"vimeo":484},[479],{"_key":172,"_type":173,"children":480,"markDefs":483,"style":181},[481],{"_key":176,"_type":177,"marks":482,"text":179},[],[],{"aspectRatio":183,"files":485,"id":204},[486,487,488,489,490],{"_key":186,"rendition":187},{"_key":189,"link":190,"rendition":191},{"_key":193,"link":194,"rendition":195},{"_key":197,"link":198,"rendition":199},{"_key":201,"link":202,"rendition":203},{"_key":206,"_type":207,"copy":492,"headline":217,"primaryCta":498},[493],{"_key":210,"_type":173,"children":494,"markDefs":497,"style":181},[495],{"_key":213,"_type":177,"marks":496,"text":215},[],[],{"href":219,"label":220},{"_key":222,"_type":223,"cta":500,"headline":155,"isMirrored":225,"sanityImage":501,"text":503},{"href":219,"label":153},{"_type":227,"alt":228,"aspectRatioXs":229,"asset":502,"title":228},{"_ref":231,"_type":232},[504],{"_key":235,"_type":173,"children":505,"markDefs":508,"style":181},[506],{"_key":238,"_type":177,"marks":507,"text":240},[],[],{"_key":243,"_type":244,"headline":245,"pages":510},[511,516,519,524,529],{"_key":248,"_type":249,"copy":250,"linkedin":251,"sanityImage":512,"title":253},{"_type":227,"alt":253,"aspectRatioXs":254,"asset":513,"crop":514,"hotspot":515,"title":253},{"_ref":256,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":262,"width":263,"x":264,"y":265},{"_key":267,"_type":249,"copy":268,"sanityImage":517,"title":270},{"_type":227,"alt":270,"aspectRatioXs":254,"asset":518,"title":270},{"_ref":272,"_type":232},{"_key":274,"_type":249,"copy":275,"linkedin":276,"sanityImage":520,"title":278},{"_type":227,"alt":278,"aspectRatioXs":254,"asset":521,"crop":522,"hotspot":523,"title":278},{"_ref":280,"_type":232},{"_type":258,"bottom":282,"left":259,"right":259,"top":283},{"_type":261,"height":285,"width":286,"x":264,"y":287},{"_key":289,"_type":249,"copy":290,"linkedin":291,"sanityImage":525,"title":293},{"_type":227,"alt":293,"aspectRatioXs":254,"asset":526,"crop":527,"hotspot":528,"title":293},{"_ref":295,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":298,"width":299,"x":300,"y":301},{"_key":303,"_type":249,"copy":304,"linkedin":305,"sanityImage":530,"title":307},{"_type":227,"alt":307,"aspectRatioXs":254,"asset":531,"crop":532,"hotspot":533,"title":307},{"_ref":309,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":312,"width":263,"x":264,"y":313},{"_key":315,"_type":223,"cta":535,"headline":317,"isMirrored":225,"sanityImage":536,"text":538},{"href":219,"label":153},{"_type":227,"alt":319,"aspectRatioXs":229,"asset":537,"title":319},{"_ref":321,"_type":232},[539],{"_key":324,"_type":173,"children":540,"markDefs":543,"style":181},[541],{"_key":327,"_type":177,"marks":542,"text":329},[],[],{"_key":332,"_type":244,"headline":333,"pages":545},[546,551,556,561,564],{"_key":336,"_type":249,"copy":337,"linkedin":338,"sanityImage":547,"title":345},{"_type":227,"alt":340,"aspectRatioSm":254,"aspectRatioXs":254,"asset":548,"crop":549,"hotspot":550,"title":340},{"_ref":342,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":347,"_type":249,"copy":348,"linkedin":349,"sanityImage":552,"title":357},{"_type":227,"alt":351,"aspectRatioSm":352,"aspectRatioXs":254,"asset":553,"crop":554,"hotspot":555,"title":351},{"_ref":354,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":359,"_type":249,"copy":348,"sanityImage":557,"title":366},{"_type":227,"alt":361,"aspectRatioSm":254,"aspectRatioXs":254,"asset":558,"crop":559,"hotspot":560,"title":361},{"_ref":363,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":368,"_type":249,"copy":369,"linkedin":370,"sanityImage":562,"title":375},{"_type":227,"alt":372,"aspectRatioXs":254,"asset":563,"title":372},{"_ref":374,"_type":232},{"_key":377,"_type":249,"copy":378,"linkedin":379,"sanityImage":565,"title":386},{"_type":227,"alt":381,"aspectRatioSm":254,"aspectRatioXs":254,"asset":566,"crop":567,"hotspot":568,"title":381},{"_ref":383,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":388,"_type":223,"cta":570,"headline":390,"isMirrored":225,"sanityImage":571,"text":573},{"href":219,"label":153},{"_type":227,"alt":392,"aspectRatioXs":229,"asset":572,"title":392},{"_ref":394,"_type":232},[574],{"_key":397,"_type":173,"children":575,"markDefs":578,"style":181},[576],{"_key":400,"_type":177,"marks":577,"text":402},[],[],{"_key":405,"_type":244,"headline":406,"pages":580},[581,586,591,596],{"_key":409,"_type":249,"copy":410,"linkedin":411,"sanityImage":582,"title":419},{"_type":227,"alt":413,"aspectRatioSm":414,"aspectRatioXs":414,"asset":583,"crop":584,"hotspot":585,"title":413},{"_ref":416,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":421,"_type":249,"copy":422,"linkedin":423,"sanityImage":587,"title":431},{"_type":227,"alt":425,"aspectRatioSm":426,"aspectRatioXs":426,"asset":588,"crop":589,"hotspot":590,"title":425},{"_ref":428,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":433,"_type":249,"copy":434,"linkedin":435,"sanityImage":592,"title":442},{"_type":227,"alt":437,"aspectRatioSm":414,"aspectRatioXs":414,"asset":593,"crop":594,"hotspot":595,"title":437},{"_ref":439,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":444,"_type":249,"copy":445,"linkedin":446,"sanityImage":597,"title":453},{"_type":227,"alt":448,"aspectRatioSm":426,"aspectRatioXs":426,"asset":598,"crop":599,"hotspot":600,"title":448},{"_ref":450,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"description":455,"title":456,"type":457},{"_type":459,"current":37},{"_key":604,"_type":137,"label":605,"locationReference":606,"pageReference":618},"94e7511a6818","Hallo Frankfurt",{"_createdAt":607,"_id":608,"_rev":609,"_system":610,"_type":137,"_updatedAt":613,"address1":614,"address2":615,"company":616,"country":150,"fax":470,"link":617,"telephone":472,"tenant":39,"title":317},"2024-07-08T14:25:24Z","9603e51f-1fae-4143-857b-78feea9ff3d2","PC3OMi6rtSqdngmVyZppag",{"base":611},{"id":608,"rev":612},"bupUptnCSpSIVEFYeT7fPL","2026-06-24T07:34:46Z","Am Steinernen Stock 1","60320 Frankfurt","Futury GmbH c\u002Fo Experience One AG ",{"label":153},{"_createdAt":157,"_id":158,"_rev":159,"_system":619,"_type":163,"_updatedAt":164,"content":621,"language":13,"seo":746,"slug":747,"tenant":39,"title":38},{"base":620},{"id":158,"rev":162},[622,636,644,654,679,689,714,724],{"_key":167,"_type":168,"headline":169,"statement":623,"vimeo":629},[624],{"_key":172,"_type":173,"children":625,"markDefs":628,"style":181},[626],{"_key":176,"_type":177,"marks":627,"text":179},[],[],{"aspectRatio":183,"files":630,"id":204},[631,632,633,634,635],{"_key":186,"rendition":187},{"_key":189,"link":190,"rendition":191},{"_key":193,"link":194,"rendition":195},{"_key":197,"link":198,"rendition":199},{"_key":201,"link":202,"rendition":203},{"_key":206,"_type":207,"copy":637,"headline":217,"primaryCta":643},[638],{"_key":210,"_type":173,"children":639,"markDefs":642,"style":181},[640],{"_key":213,"_type":177,"marks":641,"text":215},[],[],{"href":219,"label":220},{"_key":222,"_type":223,"cta":645,"headline":155,"isMirrored":225,"sanityImage":646,"text":648},{"href":219,"label":153},{"_type":227,"alt":228,"aspectRatioXs":229,"asset":647,"title":228},{"_ref":231,"_type":232},[649],{"_key":235,"_type":173,"children":650,"markDefs":653,"style":181},[651],{"_key":238,"_type":177,"marks":652,"text":240},[],[],{"_key":243,"_type":244,"headline":245,"pages":655},[656,661,664,669,674],{"_key":248,"_type":249,"copy":250,"linkedin":251,"sanityImage":657,"title":253},{"_type":227,"alt":253,"aspectRatioXs":254,"asset":658,"crop":659,"hotspot":660,"title":253},{"_ref":256,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":262,"width":263,"x":264,"y":265},{"_key":267,"_type":249,"copy":268,"sanityImage":662,"title":270},{"_type":227,"alt":270,"aspectRatioXs":254,"asset":663,"title":270},{"_ref":272,"_type":232},{"_key":274,"_type":249,"copy":275,"linkedin":276,"sanityImage":665,"title":278},{"_type":227,"alt":278,"aspectRatioXs":254,"asset":666,"crop":667,"hotspot":668,"title":278},{"_ref":280,"_type":232},{"_type":258,"bottom":282,"left":259,"right":259,"top":283},{"_type":261,"height":285,"width":286,"x":264,"y":287},{"_key":289,"_type":249,"copy":290,"linkedin":291,"sanityImage":670,"title":293},{"_type":227,"alt":293,"aspectRatioXs":254,"asset":671,"crop":672,"hotspot":673,"title":293},{"_ref":295,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":298,"width":299,"x":300,"y":301},{"_key":303,"_type":249,"copy":304,"linkedin":305,"sanityImage":675,"title":307},{"_type":227,"alt":307,"aspectRatioXs":254,"asset":676,"crop":677,"hotspot":678,"title":307},{"_ref":309,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":312,"width":263,"x":264,"y":313},{"_key":315,"_type":223,"cta":680,"headline":317,"isMirrored":225,"sanityImage":681,"text":683},{"href":219,"label":153},{"_type":227,"alt":319,"aspectRatioXs":229,"asset":682,"title":319},{"_ref":321,"_type":232},[684],{"_key":324,"_type":173,"children":685,"markDefs":688,"style":181},[686],{"_key":327,"_type":177,"marks":687,"text":329},[],[],{"_key":332,"_type":244,"headline":333,"pages":690},[691,696,701,706,709],{"_key":336,"_type":249,"copy":337,"linkedin":338,"sanityImage":692,"title":345},{"_type":227,"alt":340,"aspectRatioSm":254,"aspectRatioXs":254,"asset":693,"crop":694,"hotspot":695,"title":340},{"_ref":342,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":347,"_type":249,"copy":348,"linkedin":349,"sanityImage":697,"title":357},{"_type":227,"alt":351,"aspectRatioSm":352,"aspectRatioXs":254,"asset":698,"crop":699,"hotspot":700,"title":351},{"_ref":354,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":359,"_type":249,"copy":348,"sanityImage":702,"title":366},{"_type":227,"alt":361,"aspectRatioSm":254,"aspectRatioXs":254,"asset":703,"crop":704,"hotspot":705,"title":361},{"_ref":363,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":368,"_type":249,"copy":369,"linkedin":370,"sanityImage":707,"title":375},{"_type":227,"alt":372,"aspectRatioXs":254,"asset":708,"title":372},{"_ref":374,"_type":232},{"_key":377,"_type":249,"copy":378,"linkedin":379,"sanityImage":710,"title":386},{"_type":227,"alt":381,"aspectRatioSm":254,"aspectRatioXs":254,"asset":711,"crop":712,"hotspot":713,"title":381},{"_ref":383,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":388,"_type":223,"cta":715,"headline":390,"isMirrored":225,"sanityImage":716,"text":718},{"href":219,"label":153},{"_type":227,"alt":392,"aspectRatioXs":229,"asset":717,"title":392},{"_ref":394,"_type":232},[719],{"_key":397,"_type":173,"children":720,"markDefs":723,"style":181},[721],{"_key":400,"_type":177,"marks":722,"text":402},[],[],{"_key":405,"_type":244,"headline":406,"pages":725},[726,731,736,741],{"_key":409,"_type":249,"copy":410,"linkedin":411,"sanityImage":727,"title":419},{"_type":227,"alt":413,"aspectRatioSm":414,"aspectRatioXs":414,"asset":728,"crop":729,"hotspot":730,"title":413},{"_ref":416,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":421,"_type":249,"copy":422,"linkedin":423,"sanityImage":732,"title":431},{"_type":227,"alt":425,"aspectRatioSm":426,"aspectRatioXs":426,"asset":733,"crop":734,"hotspot":735,"title":425},{"_ref":428,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":433,"_type":249,"copy":434,"linkedin":435,"sanityImage":737,"title":442},{"_type":227,"alt":437,"aspectRatioSm":414,"aspectRatioXs":414,"asset":738,"crop":739,"hotspot":740,"title":437},{"_ref":439,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":444,"_type":249,"copy":445,"linkedin":446,"sanityImage":742,"title":453},{"_type":227,"alt":448,"aspectRatioSm":426,"aspectRatioXs":426,"asset":743,"crop":744,"hotspot":745,"title":448},{"_ref":450,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"description":455,"title":456,"type":457},{"_type":459,"current":37},{"data":749,"sourceMap":-1},{"_createdAt":750,"_id":751,"_rev":752,"_system":753,"_translations":756,"_type":770,"_updatedAt":771,"category":772,"content":774,"language":13,"seo":1883,"slug":1894,"teaser":1895,"tenant":39,"title":762},"2026-01-23T07:17:06Z","f4c98889-59b2-425b-bdc1-8800eb86eab2","q6dX0jM4uf5ogDYWFWisfa",{"base":754},{"id":751,"rev":755},"q6dX0jM4uf5ogDYWFWirhP",[757,763,769],{"category":758,"language":13,"slug":760,"title":762},{"slug":759},{"_type":459,"current":21},{"_type":459,"current":761},"kia-used-car-locator","Kia Used Car Locator ",{"category":764,"language":767,"slug":768,"title":762},{"slug":765},{"_type":459,"current":766},"projects","en",{"_type":459,"current":761},null,"project","2026-08-10T17:23:00Z",{"slug":773},{"_type":459,"current":21},[775,779,808,821,851,868,891,921,948,990,1079,1141,1152],{"_key":776,"_type":207,"contactPerson":769,"content":769,"headline":777,"imageSliderPersons":769,"items":769,"overline":778,"persons":769,"reference":769,"sidebar":769},"51f3e7813624","Stabile Grundlage für ein neues Gebrauchtwagenerlebnis","Kia Europe GmbH | Used Car Locator",{"_key":780,"_type":781,"contactPerson":769,"content":769,"imageSliderPersons":769,"impacts":782,"items":769,"persons":769,"reference":769,"sanityImage":796,"sidebar":769},"a1fcaa881bf8","kpiStage",[783,788,792],{"_key":784,"_type":785,"headline":786,"subline":787},"39b32b0dc0ee","impact","1.000+","teilnehmende Händler",{"_key":789,"_type":785,"headline":790,"subline":791},"855353b06e0f","8","Märkte integriert",{"_key":793,"_type":785,"headline":794,"subline":795},"2594fbd77fed","100%","Kia-owned Plattform",{"_type":227,"alt":797,"aspectRatioSm":798,"aspectRatioXs":352,"asset":799,"crop":801,"hotspot":803,"title":807},"Kia Used Car Locator: Neue Customer Experience","12x5",{"_ref":800,"_type":232},"image-414bb4f3caca0663bc49699b8f1581fc0842c794-1920x1280-png",{"_type":258,"bottom":802,"left":259,"right":259,"top":259},0.3340480274442538,{"_type":261,"height":804,"width":805,"x":264,"y":806},0.6659519725557461,0.9952544311034877,0.33297598627787306,"Kia Used Car Locator",{"_key":809,"_type":810,"contactPerson":769,"content":811,"headline":820,"imageSliderPersons":769,"items":769,"persons":769,"reference":769,"sidebar":769},"c97ad3e69cc7","twoColumnsTextFluid",[812],{"_key":813,"_type":173,"children":814,"markDefs":819,"style":181},"b2d3f1fd4d83",[815],{"_key":816,"_type":177,"marks":817,"text":818},"25c7206ce8b7",[],"Mit dem Kia Used Car Locator schafft Kia Europe die technologische und strategische Grundlage für ein zukunftssicheres Gebrauchtwagenerlebnis. Gebrauchtwagendaten aus acht europäischen Märkten werden jetzt in einem Kia-eigenen Aggregationssystem gebündelt. Das moderne, nutzerzentrierte Frontend auf kia.com erleichtert sowohl Käufer:innen wie auch Händler:innen die Suche nach dem perfekten Fahrzeug. Mit Verantwortung für UX, UI, Frontend und Backend Development realisieren wir eine Lösung, die Datenhoheit, Flexibilität und Markenkonsistenz vereint. Das Ergebnis: Eine skalierbare Plattform, die Kia unabhängiger macht und gleichzeitig ein deutlich verbessertes Nutzererlebnis bietet.",[],"Datenhoheit, Design und Skalierbarkeit für Europas Gebrauchtwagenmärkte ",{"_key":822,"_type":223,"contactPerson":769,"content":769,"headline":823,"imageSliderPersons":769,"items":769,"persons":769,"reference":769,"sidebar":769,"text":824,"vimeo":833},"04e2388a8180","Ein nutzerzentriertes Erlebnis für die gesamte Customer Journey ",[825],{"_key":826,"_type":173,"children":827,"markDefs":832,"style":181},"6ad3ba48032b",[828],{"_key":829,"_type":177,"marks":830,"text":831},"424236d33147",[],"Das überarbeitete UX- und UI-Design des Kia Used Car Locator orientiert sich vollständig an den Bedürfnissen der Nutzer:innen und schafft eine klare, schnelle und vertrauensbildende Experience – von der Suche bis zur Anfrage. Das konsistente Designsystem nach Kia CI\u002FCD sorgt für ein reduziertes, markentypisch klares Erscheinungsbild. Optimierte Filter, transparente Fahrzeuginformationen und geführte Interaktionen machen die Suche einfach und effizient. Gleichzeitig profitieren Händler von weniger Verwaltungsaufwand dank klarerem Anfrage-Handling und einer zentralen Plattform. Die moderne Single-Page Application fügt sich nahtlos in kia.com ein.",[],{"aspectRatio":263,"files":834,"id":850},[835,838,841,844,847],{"_key":836,"link":837,"rendition":187},"wiPxpHb5CP38o9e87uU5OY","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945673\u002Frendition\u002F240p\u002Ffile.mp4%20%28240p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=9a40aeb53f655286c082b376bb9f69489f0176337449c24fa32993288437ff24",{"_key":839,"link":840,"rendition":191},"wiPxpHb5CP38o9e87uU5Pg","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945673\u002Frendition\u002F360p\u002Ffile.mp4%20%28360p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=189c0aeb2de76a90e96fa50316e3061e462fc9db96682c6a4f6e08b230fee242",{"_key":842,"link":843,"rendition":195},"wiPxpHb5CP38o9e87uU5Qo","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945673\u002Frendition\u002F540p\u002Ffile.mp4%20%28540p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=1229d5ec7c7971197e821be352cf47a29b42a8103592a2b10471ad96e88b0cba",{"_key":845,"link":846,"rendition":199},"wiPxpHb5CP38o9e87uU5Rw","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945673\u002Frendition\u002F720p\u002Ffile.mp4%20%28720p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=e2609e092c6651fc310e0207cdf0e308144a7faa49bcf12f84c99e5a45228d53",{"_key":848,"link":849,"rendition":203},"wiPxpHb5CP38o9e87uU5T4","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945673\u002Frendition\u002F1080p\u002Ffile.mp4%20%281080p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=0d6540787c19104e45b6e4bdfe019699834b59feb35349c25ea3e907876292f9","1170945673",{"_key":852,"_type":223,"contactPerson":769,"content":769,"headline":853,"imageSliderPersons":769,"items":769,"persons":769,"reference":769,"sanityImage":854,"sidebar":769,"text":859},"9781deb67032","Ein zentrales Datenökosystem für Europa ",{"_type":227,"alt":855,"aspectRatioXs":254,"asset":856,"title":858},"An illustration of the KIA Data Aggregation System with API & Filter, showing chaotic raw data being processed into an organized grid of black and white squares.",{"_ref":857,"_type":232},"image-9874d0286a33824ddad54df1d0e338e9f30a150c-1560x1560-png","Kia Used Car Locator: Data Aggregation System",[860],{"_key":861,"_type":173,"children":862,"markDefs":867,"style":181},"2a8945a83a8e",[863],{"_key":864,"_type":177,"marks":865,"text":866},"5e190d6804bc",[],"Herzstück des Projekts ist ein von Kia Europe betriebenes Data Aggregation System, das Gebrauchtwagendaten aus acht europäischen Märkten zusammenführt. Der eigenentwickelte Service aggregiert, bereinigt und standardisiert die Daten aus unterschiedlichen Quellen; eine API-basierte Architektur ermöglicht die flexible Anbindung nationaler Systeme und Händler. Durch die zentrale Aggregation und klar definierte Qualitätsregeln erhält Kia Europe Transparenz über veröffentlichte Leads und Datenstände und kann diese gezielt bewerten und mit den Märkten weiterentwickeln. So entsteht eine skalierbare Plattform, die Kia mehr Kontrolle und Steuerungsmöglichkeiten entlang der gesamten Customer Journey gibt.",[],{"_key":869,"_type":870,"author":871,"contactPerson":769,"content":769,"imageSliderPersons":769,"items":769,"persons":769,"reference":769,"sanityImage":877,"sidebar":769,"text":882},"f58138706330","quoteContainer",{"description":872,"name":873,"sanityImage":874},"Manager Digitalisation, Kia Europe","Andrew Soutar",{"_type":227,"aspectRatioXs":254,"asset":875},{"_ref":876,"_type":232},"image-0bbd19b3144f9ed8cf9c8236b1b4b8de8aab1c3d-96x96-jpg",{"_type":227,"alt":878,"aspectRatioSm":229,"aspectRatioXs":254,"asset":879,"title":881},"A man and woman smiling at a Kia dealership, with a green Kia SUV in the background.",{"_ref":880,"_type":232},"image-9aa6570622d41459dad3f30e7bde2de01fe36c78-1920x1280-png","Das nächste Level in der Kia-Gebrauchtwagensuche",[883],{"_key":884,"_type":173,"children":885,"markDefs":890,"style":181},"3b07eefbc5cb",[886],{"_key":887,"_type":177,"marks":888,"text":889},"587fd8d16af4",[],"Das Projekt war komplex. Dank der Fachkompetenz von Experience One und der guten Zusammenarbeit konnten wir die Herausforderungen meistern und sind mit dem Ergebnis sehr zufrieden. Die Lösung gibt uns eine solide Basis, um unser digitales Kundenerlebnis weiterzuentwickeln.",[],{"_key":892,"_type":223,"contactPerson":769,"content":769,"headline":893,"imageSliderPersons":769,"items":769,"persons":769,"reference":769,"sidebar":769,"text":894,"vimeo":903},"d334e067a326","Eine einheitliche Lösung für Marke und Handel",[895],{"_key":896,"_type":173,"children":897,"markDefs":902,"style":181},"3a50554766fa",[898],{"_key":899,"_type":177,"marks":900,"text":901},"bad7b9864161",[],"Das Frontend wurde als performante Single-Page Application umgesetzt und nahtlos in bestehende Kia-Systeme integriert. Eine gemeinsame Codebasis ermöglicht die Anpassung für kia.com und Händlerseiten in verschiedenen Märkten. Direkte Lead-Generierung, smarte Formularvalidierung und ein responsives, barrierearmes Design sorgen für optimale Nutzererfahrung auf allen Geräten – vom Smartphone bis zum Tablet. Moderne Frameworks und performante Ladezeiten sichern eine saubere technische Umsetzung und ein konsistentes Markenerlebnis für Kund:innen und Händler.",[],{"aspectRatio":263,"files":904,"id":920},[905,908,911,914,917],{"_key":906,"link":907,"rendition":187},"r8BjLUM3MrHtPiW86qpQhi","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945692\u002Frendition\u002F240p\u002Ffile.mp4%20%28240p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=f50780fe6d189156d905d9a21facd7729fee651145ecec56cb3063fa2b742c77",{"_key":909,"link":910,"rendition":191},"r8BjLUM3MrHtPiW86qpQiQ","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945692\u002Frendition\u002F360p\u002Ffile.mp4%20%28360p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=b860d137ca50192f4618937db51a9d4ae3c8e5fe70250523ebb39904da403a5d",{"_key":912,"link":913,"rendition":195},"r8BjLUM3MrHtPiW86qpQj8","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945692\u002Frendition\u002F540p\u002Ffile.mp4%20%28540p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=94f405790d80324941e43bee862cf498fd7a06eb79ef878f5c1500151d0f7826",{"_key":915,"link":916,"rendition":199},"r8BjLUM3MrHtPiW86qpQjq","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945692\u002Frendition\u002F720p\u002Ffile.mp4%20%28720p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=c805cb1e7471cd9460ea0b2d0becaead2deeca400accd9f1d776aa9dfc89b92d",{"_key":918,"link":919,"rendition":203},"r8BjLUM3MrHtPiW86qpQkY","https:\u002F\u002Fplayer.vimeo.com\u002Fprogressive_redirect\u002Fplayback\u002F1170945692\u002Frendition\u002F1080p\u002Ffile.mp4%20%281080p%29.mp4?loc=external&oauth2_token_id=1075784248&signature=de002622a4bb1ee8aee1e6d59b8a9ea1b5f3c878ea5ef60f96a3deeb9c0601a1","1170945692",{"_key":922,"_type":870,"author":923,"contactPerson":769,"content":769,"imageSliderPersons":769,"items":769,"persons":769,"reference":769,"sanityImage":934,"sidebar":769,"text":939},"1040aeaca644",{"description":924,"name":442,"sanityImage":925},"Director Automotive, Experience One",{"_type":227,"alt":926,"aspectRatioXs":254,"asset":927,"crop":928,"hotspot":931},"Smiling man with a beard in a black polo shirt, arms crossed, wearing a smartwatch.",{"_ref":439,"_type":232},{"_type":258,"bottom":929,"left":259,"right":259,"top":930},0.2554298600937584,0.08942628682446349,{"_type":261,"height":932,"width":263,"x":264,"y":933},0.6551438530817781,0.4169982133653526,{"_type":227,"alt":935,"aspectRatioSm":229,"aspectRatioXs":352,"asset":936,"title":938},"A smiling woman browses Kia used cars on her smartphone.",{"_ref":937,"_type":232},"image-ef236e513c95c0143706a782433c761accdb2f15-1920x1440-png","Kia Used Car Locator - Vorteile für Händler und Nutzende",[940],{"_key":941,"_type":173,"children":942,"markDefs":947,"style":181},"762c1032eed6",[943],{"_key":944,"_type":177,"marks":945,"text":946},"ecff6793e9a6",[],"Der Erfolg des Kia Used Car Locators liegt in der nahtlosen Übersetzung komplexer Datenökosysteme in eine exzellente User Experience. Wir haben eine strategische Plattform geschaffen, die technologische Skalierbarkeit im Hintergrund mit einem intuitiven, markenzentrierten Frontend verbindet – für maximale Effizienz im Handel und ein durchgängiges Nutzererlebnis.",[],{"_key":949,"_type":950,"columns":951,"contactPerson":769,"content":769,"headline":989,"imageSliderPersons":769,"items":769,"numbered":225,"persons":769,"reference":769,"sidebar":769},"2cff9e2a7e10","threeColumnsText",[952,965,977],{"_key":953,"_type":954,"copy":955,"headline":964},"66b60c5612c2","threeColumnsTextColumn",[956],{"_key":957,"_type":173,"children":958,"markDefs":963,"style":181},"eeb8e46e6b32",[959],{"_key":960,"_type":177,"marks":961,"text":962},"ae1976cf0748",[],"Mit einer starken, lösungsorientierten Partnerschaft zwischen allen Beteiligten konnten komplexe Abhängigkeiten und organisatorische Schnittstellen souverän gemeistert werden. Gemeinsames Commitment und ein stetiger Fokus auf das Projektziel sind die Grundlage für unseren Erfolg.",[],"Zusammenarbeit, die Herausforderungen überwindet ",{"_key":966,"_type":954,"copy":967,"headline":976},"534d0659525e",[968],{"_key":969,"_type":173,"children":970,"markDefs":975,"style":181},"a1d412400455",[971],{"_key":972,"_type":177,"marks":973,"text":974},"3135c74aa3a9",[],"Wir reagieren flexibel auf sich verändernde Anforderungen und enge Zeitpläne. Agiles Arbeiten, pragmatische Entscheidungen und effektive Workarounds stellen sicher, dass der Fortschritt auch bei wechselnden Prioritäten kontinuierlich vorangetrieben wird.",[],"Agilität, die Tempo und Wandel beherrscht ",{"_key":978,"_type":954,"copy":979,"headline":988},"abfb53873f6d",[980],{"_key":981,"_type":173,"children":982,"markDefs":987,"style":181},"45999cb12141",[983],{"_key":984,"_type":177,"marks":985,"text":986},"266e39bffcd0",[],"Durch offene, transparente Kommunikation im Kernteam konnten wir Herausforderungen früh adressieren und fundierte Entscheidungen treffen. Das kompetente Zusammenspiel im erfahrenen Frontend-Team trug maßgeblich zur hohen Qualität und Stabilität der Umsetzung bei.",[],"Kommunikation, die Klarheit schafft ","Unsere Erfolgsfaktoren für maximalen Impact ",{"_key":991,"_type":244,"contactPerson":769,"content":769,"headline":992,"imageSliderPersons":769,"items":769,"pages":993,"persons":769,"reference":769,"sidebar":769},"30e95148138a","Team, Zahlen und Kontakt",[994,1008,1019,1024,1031,1042,1049,1060,1065],{"_key":995,"_type":249,"sanityImage":996,"title":1007},"62138bf84306",{"_type":227,"alt":997,"aspectRatioXs":254,"asset":998,"crop":1000,"hotspot":1002,"title":1007},"A smiling young man with a beard, wearing a light gray quarter-zip sweater and blue jeans, with hands in his pockets.",{"_ref":999,"_type":232},"image-3874bcb93a9a7360e7d1b99edd52651c7c278880-960x1280-jpg",{"_type":258,"bottom":1001,"left":259,"right":259,"top":259},0.22030035505229825,{"_type":261,"height":1003,"width":1004,"x":1005,"y":1006},0.7224354668457922,0.9769049898692926,0.4884524949346463,0.3612177334228961,"Tudor Macari",{"_key":1009,"_type":249,"sanityImage":1010,"title":1018},"2f0f51ea5330",{"_type":227,"alt":1011,"aspectRatioXs":426,"asset":1012,"crop":1014,"hotspot":1015},"A smiling man with glasses, wearing a white t-shirt and an open olive shirt-jacket.",{"_ref":1013,"_type":232},"image-2808673354a3739a0c831369ed3714a598acc3a5-960x1280-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1016,"width":263,"x":264,"y":1017},0.8070722579406967,0.40353612897034835,"Dennis Bilewicz",{"_key":1020,"_type":249,"sanityImage":1021,"title":386},"1a6f124e1c12",{"_type":227,"alt":1022,"aspectRatioXs":254,"asset":1023,"title":386},"Smiling woman with brown hair in a ponytail wearing a grey t-shirt.",{"_ref":383,"_type":232},{"_key":1025,"_type":249,"sanityImage":1026,"title":1030},"8c8454d4db8b",{"_type":227,"alt":1027,"aspectRatioXs":254,"asset":1028,"title":1030},"A man with brown hair and a beard, wearing glasses and a denim shirt, smiles at the camera.",{"_ref":1029,"_type":232},"image-128c7b9a5bbc3f91cec00b758631fb8b0f188ec4-1280x1280-jpg","Kevin Fischer",{"_key":1032,"_type":249,"sanityImage":1033,"title":1041},"34e6e95fca13",{"_type":227,"alt":1034,"aspectRatioXs":426,"asset":1035,"crop":1037,"hotspot":1038,"title":1041},"A smiling man with glasses and a beard, wearing a blue and grey graphic t-shirt and dark jeans.",{"_ref":1036,"_type":232},"image-ca694efdc1618cbae61f8fd8d3799e9b197bf2e5-4139x5519-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1039,"width":263,"x":264,"y":1040},0.8019840231408661,0.43803304237616403,"Jan Hoppe",{"_key":1043,"_type":249,"sanityImage":1044,"title":366},"1b049419085e",{"_type":227,"alt":1045,"aspectRatioXs":1046,"asset":1047,"title":366},"A smiling man with short brown hair and glasses wears a black turtleneck against a light gray background.","8x9",{"_ref":1048,"_type":232},"image-8e3696ce61c0781d2ee5feb15f0c90ffc7f8e4ae-4205x3154-jpg",{"_key":1050,"_type":249,"sanityImage":1051,"title":1059},"9cdb96bd29a1",{"_type":227,"alt":1052,"aspectRatioXs":254,"asset":1053,"crop":1055,"hotspot":1056,"title":1059},"A smiling man with light brown hair and glasses wears a black t-shirt and teal shorts, standing with arms crossed against a gray background.",{"_ref":1054,"_type":232},"image-d10dccaa9608515e0bc7508fd3a73e68811258e9-4034x5379-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1057,"width":263,"x":264,"y":1058},0.7267023618408973,0.4553780190505678,"Tobias Kommerell",{"_key":1061,"_type":249,"sanityImage":1062,"title":293},"476baac54a9a",{"_type":227,"alt":1063,"aspectRatioXs":426,"asset":1064,"title":293},"A smiling young man with reddish-blonde hair and glasses wears a dark grey polo shirt with a patterned pocket and collar lining, hands behind his back.",{"_ref":295,"_type":232},{"_key":1066,"_type":249,"sanityImage":1067,"title":1078},"7a61c3a69916",{"_type":227,"alt":1068,"aspectRatioXs":254,"asset":1069,"crop":1071,"hotspot":1073,"title":1078},"A smiling man with a beard wearing a grey t-shirt with a sword and flame graphic that says \"Bleed American.\"",{"_ref":1070,"_type":232},"image-a2109ce0a0b7c225d46bb3e7b4b0a2d648cd89b7-1140x1519-png",{"_type":258,"bottom":1072,"left":259,"right":259,"top":259},0.18844123406889848,{"_type":261,"height":1074,"width":1075,"x":1076,"y":1077},0.7947679227732312,0.9279556104578937,0.4891965378592584,0.3973839613866156,"Leonardo Coelho",{"_key":1080,"_type":1081,"additionalLinks":1082,"contactPerson":1091,"content":769,"imageSliderPersons":769,"informations":1116,"items":769,"persons":769,"reference":769,"sidebar":769},"f8cf3c6bf250","projectDetails",{"_type":1083,"headline":1084,"links":1085},"projectDetailsLinks","Links",[1086],{"_key":1087,"_type":1088,"href":1089,"label":1090},"42e4aac6877f","projectDetailsLink","https:\u002F\u002Fwww.kia.com\u002Fde\u002Fgebrauchtwagen\u002Fkia-gebrauchtwagen\u002F#\u002Fde\u002Fentdecken ","https:\u002F\u002Fwww.kia.com\u002Fde\u002Fgebrauchtwagen",{"_type":1092,"copyContent":1093,"person":1094,"title":1115},"contactPerson","position",{"_createdAt":1095,"_id":1096,"_rev":1097,"_type":1098,"_updatedAt":1099,"department":1100,"description":1105,"email":1108,"linkedin":435,"name":442,"position":1109,"sanityImage":1112,"tenant":39,"title":442},"2024-11-05T09:21:29Z","1c654387-bde0-4933-be04-5c98e1c85647","dcSHfEyMnxYjeptoCWy29M","person","2025-05-15T06:14:27Z",[1101,1104],{"_key":13,"_type":1102,"value":1103},"internationalizedArrayStringValue","Product Ownership",{"_key":767,"_type":1102,"value":1103},[1106,1107],{"_key":13,"_type":1102},{"_key":767,"_type":1102},"business@experienceone.com",[1110,1111],{"_key":13,"_type":1102,"value":434},{"_key":767,"_type":1102,"value":434},{"_type":227,"alt":437,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1113,"title":437},{"_ref":1114,"_type":232},"image-2773e45a9eb275721be51e93379d309bbf677a78-2118x2825-jpg","Ansprechpartner",[1117,1123,1131],{"_key":1118,"_type":1119,"entries":1120,"headline":1122},"88ecebeb9f73","projectDetailsInformation",[1121],"Juni 2024 - September 2025","Zeitraum",{"_key":1124,"_type":1119,"entries":1125,"headline":1130},"2e1654d48ae3",[1126,1127,1128,1129],"UX Design","UI Design","Frontend Development","Backend Development","Aktivitäten",{"_key":1132,"_type":1119,"entries":1133,"headline":1140},"9d799b5bde5e",[1134,1135,1136,1137,1138,1139],"AEM","Sonarqube","Jira","Gitlab","Grafana","Woosmap","Plattform \u002F Technologien",{"_key":1142,"_type":1143,"contactPerson":769,"content":769,"cta":1144,"headline":1147,"imageSliderPersons":769,"items":769,"persons":769,"reference":769,"sanityImage":1148,"sidebar":769},"433366dadbbb","contactContainer",{"href":1145,"label":1146},"https:\u002F\u002Fwww.experienceone.com\u002Fkontaktformular","Sag hallo","Lust bekommen, mit uns zusammenzuarbeiten?",{"_type":227,"alt":1149,"aspectRatioSm":229,"aspectRatioXs":352,"asset":1150},"Two men looking at a laptop on a wooden table in a modern office.",{"_ref":1151,"_type":232},"image-efde815930d9be2456b867342b36b75a21b39784-2700x1519-jpg",{"_key":1153,"_type":1154,"contactPerson":769,"content":769,"headline":1155,"imageSliderPersons":769,"items":1156,"persons":769,"reference":769,"sidebar":769},"49d1433be2de","teaserGroup","Weitere spannende Cases",[1157,1518],{"_createdAt":1158,"_id":1159,"_key":1160,"_ref":1159,"_rev":1161,"_system":1162,"_type":770,"_updatedAt":1165,"category":1166,"content":1168,"language":13,"reference":769,"seo":1496,"slug":1502,"teaser":1504,"tenant":39,"title":1517},"2024-09-30T07:50:41Z","2ca921f7-8a32-449e-aefb-da4985b81727","f3d77fc1ca91","G3G9bcWqMbX2ZqxlvfmlFZ",{"base":1163},{"id":1159,"rev":1164},"swGeO8OR7LO9SnQnglK0aL","2025-07-17T08:20:50Z",{"slug":1167},{"_type":459,"current":21},[1169,1173,1192,1220,1247,1268,1294,1311,1348,1388,1392,1419,1450,1458],{"_key":1170,"_type":207,"headline":1171,"overline":1172},"83f26e75ef04","Mit der 3D Web-App des Infotainment Coach den Kia EV9 vorab erleben","Kia Deutschland GmbH | Infotainment Coach",{"_key":1174,"_type":781,"impacts":1175,"sanityImage":1188},"df73e0218c78",[1176,1180,1184],{"_key":1177,"_type":785,"headline":1178,"subline":1179},"a579156e8ae2","600 Screens ","detailgetreu abgebildet",{"_key":1181,"_type":785,"headline":1182,"subline":1183},"8c376bb5338f","4 Monate","bis Go-Live",{"_key":1185,"_type":785,"headline":1186,"subline":1187},"35be788c03fa","2 Modi","zum Entdecken und Lernen",{"_type":227,"alt":1189,"aspectRatioSm":798,"aspectRatioXs":352,"asset":1190,"title":1189},"Der Kia Infotainment Coach von Experience One",{"_ref":1191,"_type":232},"image-0623618dbc29c20b4a2e9ca61295f460b140bd06-3840x1600-jpg",{"_key":1193,"_type":1194,"columns":1195,"headline":1219},"3a26c0d24bed","twoColumnsText",[1196,1208],{"_key":1197,"_type":1198,"content":1199},"385a4471146e","twoColumnsTextColumn",[1200],{"_key":1201,"_type":173,"children":1202,"markDefs":1207,"style":181},"5f57f750cd8c",[1203],{"_key":1204,"_type":177,"marks":1205,"text":1206},"17370428c7b70",[],"Die Zukunft des Fahrens noch vor der Fahrzeugaus-\nlieferung erleben? Mit der 3D-Browser-Applikation des Infotainment Coach können Käufer:innen des Kia EV9 die Funktionen ihres neuen Fahrzeugs schon vorab interaktiv erkunden. Spielerisch wird die Wartezeit auf das Auto überbrückt – und so steigt die Vorfreude umso mehr.",[],{"_key":1209,"_type":1198,"content":1210},"b2c411ac2803",[1211],{"_key":1212,"_type":173,"children":1213,"markDefs":1218,"style":181},"3bc2979a86ef",[1214],{"_key":1215,"_type":177,"marks":1216,"text":1217},"0a171cf0b3fa",[],"Speziell für die Zeit zwischen der Bestellung und der Auslieferung entwickelt, sorgt diese Applikation dafür, dass jeder Handgriff am Infotainment-System sitzt, noch bevor das Auto überreicht wurde. Das kreative und innovative Angebot im Aftersales-Bereich trägt damit maßgeblich zur Kundenbindung und -zufriedenheit bei.",[],"Kundenbindung durch Vorfreude: Der Kia Infotainment Coach im Browser",{"_key":1221,"_type":223,"headline":1222,"sanityImage":1223,"text":1230},"9b52e4739505","Vom Auto in den Browser: ein digitaler Zwilling",{"_type":227,"alt":1224,"aspectRatioSm":1046,"aspectRatioXs":1046,"asset":1225,"crop":1227,"hotspot":1228,"title":1229},"3D-Applikation des Kia Infotainment Coach von Experience One wurde für die optimale Customer Experience entwickelt. ",{"_ref":1226,"_type":232},"image-dc5f65b47ea74ed40b0086c9e0ff3b874b4ddbf1-1600x1600-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Kia Infotainment Coach von Experience One",[1231,1239],{"_key":1232,"_type":173,"children":1233,"markDefs":1238,"style":181},"47602eacde95",[1234],{"_key":1235,"_type":177,"marks":1236,"text":1237},"187b63b62bb70",[],"Wir wissen, wie wichtig Qualität bei der Customer Experience ist. Mit viel Liebe haben wir die 3D-Applikation des Infotainment Coach entwickelt und bilden das System realitätsnah ab – so wie es auch im Fahrzeug erlebbar sein wird.",[],{"_key":1240,"_type":173,"children":1241,"markDefs":1246,"style":181},"ce8681ffd816",[1242],{"_key":1243,"_type":177,"marks":1244,"text":1245},"4980f382d20f0",[],"Wir lösten dabei folgende technische Herausforderung: Wie überträgt man ein System, das man im Auto mit den Fingern bedient, präzise und nutzerfreundlich in eine Applikation für den Browser? Mit unserer Herangehensweise, das Infotainment-System nicht nur abzubilden, sondern eine dreidimensionale, visuell exzellente Version davon zu erschaffen, ermöglichen wir das haptische, interaktive Gefühl beim Bedienen. Damit passt die Applikation auch qualitativ zu den hohen Qualitätsstandards des EV9.",[],{"_key":1248,"_type":870,"author":1249,"sanityImage":1252,"text":1259},"d6e8327e3b0c",{"description":1250,"name":1251},"Senior Manager Digital Platforms, Kia Deutschland GmbH","Jean-Philippe Pottier",{"_type":227,"alt":1253,"aspectRatioSm":229,"aspectRatioXs":352,"asset":1254,"crop":1256,"hotspot":1257,"title":1258},"Jean-Philippe Pottier, Senior Manager Digital Platforms, Kia Deutschland GmbH, spricht über Zusammenarbeit mit Experience One.",{"_ref":1255,"_type":232},"image-640f65f1d926e9722b80b416cfe9dec1c1a14001-3840x2162-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},"Zitat von Jean-Philippe Pottier",[1260],{"_key":1261,"_type":173,"children":1262,"markDefs":1267,"style":181},"cd5b2b338445",[1263],{"_key":1264,"_type":177,"marks":1265,"text":1266},"a7b6f956a55c0",[],"Das Endergebnis hat unsere Erwartungen übertroffen. Die Zusammenarbeit mit Experience One war einfach, effizient und die Kommunikation immer perfekt.",[],{"_key":1269,"_type":223,"headline":1270,"isMirrored":1271,"sanityImage":1272,"text":1277},"3c088ce3a18f","Spielend das neue Auto kennenlernen",false,{"_type":227,"alt":1273,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1274,"title":1276},"Mit zehn interaktiven Tutorials lernt man spielerisch die verschiedenen Funktionen des Infotainment-Systems kennen.",{"_ref":1275,"_type":232},"image-899771358cdf2f79e0c8be0f06db530a1d125608-1600x1600-jpg","Zehn interaktive Tutorials im Kia Infotainment-System",[1278,1286],{"_key":1279,"_type":173,"children":1280,"markDefs":1285,"style":181},"0a80e88f3259",[1281],{"_key":1282,"_type":177,"marks":1283,"text":1284},"bb31b88be33d0",[],"Zukünftige EV9-Fahrer:innen können sich bereits vor der Autoübergabe mit dem Infotainment-System vertraut machen. Der erste Eindruck des EV9 muss also nicht im Auto stattfinden, sondern passiert ganz bequem am heimischen Monitor.",[],{"_key":1287,"_type":173,"children":1288,"markDefs":1293,"style":181},"13fd61ad5da9",[1289],{"_key":1290,"_type":177,"marks":1291,"text":1292},"307ecf9469f00",[],"Den Nutzer:innen bleibt es dabei selbst überlassen, wie sie das Infotainment-System erkunden wollen: Neben der Möglichkeit des simplen Entdeckens von Funktionen, Einstellungen und Fahrmodi haben wir zehn interaktive Tutorials entwickelt, mit denen man spielerisch die verschiedenen Funktionen des Infotainment-Systems kennenlernt. Je mehr Tutorials man abschließt, desto mehr Badges bekommt man – und wird ganz nebenbei vom Einsteiger zum Profi. So wächst die Vorfreude und beim späteren Einstieg ins Fahrzeug ist man direkt mit allem vertraut.",[],{"_key":1295,"_type":223,"headline":1296,"isMirrored":1271,"sanityImage":1297,"text":1302},"078344b2263c","Mehr Innovation: Die Pre-Product Experience",{"_type":227,"alt":1298,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1299,"title":1301},"Der Inhalt des Infotainment-Systems ist mit HTML abgebildet, die Implementierung dessen in der 3D-Applikation erfolgt mittels WebGL.",{"_ref":1300,"_type":232},"image-d60403fb0fbcd77a0a9f592f66d21b892e7d4213-1600x1600-jpg","Pre-Product Experience des Infotainment-Systems",[1303],{"_key":1304,"_type":173,"children":1305,"markDefs":1310,"style":181},"5637fb9a03be",[1306],{"_key":1307,"_type":177,"marks":1308,"text":1309},"e9cd19f9519d0",[],"Die Marke Kia setzt auf Innovation und geht mit zukunftsweisenden Ideen mutig neue Wege. Hier wollten wir anknüpfen – mit dem Ziel, das Auto schon erlebbar zu machen, bevor es überhaupt bei den Kund:innen ist. Bei der technischen Entwicklung haben wir eine skalierbare, performante Lösung entwickelt, die vielfältige neue Möglichkeiten eröffnet: Der Inhalt des Infotainment-Systems ist mit HTML abgebildet, die Implementierung dessen in der 3D-Applikation erfolgt mittels WebGL. Die Applikation fügt sich damit nahtlos in die progressive Denkweise des Unternehmens ein. So wird Kia mit unserer Hilfe Vorreiter, wenn es darum geht, das Fahrerlebnis von morgen schon heute greifbar zu machen.",[],{"_key":1312,"_type":870,"author":1313,"sanityImage":1326,"text":1339},"7f51e0694810",{"description":1314,"name":1030,"sanityImage":1315},"Senior Web Engineer",{"_type":227,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1316,"crop":1318,"hotspot":1321},{"_ref":1317,"_type":232},"image-637f3312079ca4d175b07ab20640f44ec74c5399-1280x1920-jpg",{"_type":258,"bottom":1319,"left":259,"right":1320,"top":259},0.30783526198308264,0.005653782894736836,{"_type":261,"height":1322,"width":1323,"x":1324,"y":1325},0.6921647380169174,0.9943462171052632,0.4971731085526316,0.3460823690084587,{"_type":227,"alt":1327,"aspectRatioSm":229,"aspectRatioXs":352,"asset":1328,"crop":1330,"hotspot":1334,"title":1327},"Die Gestaltung der 3D-Webapplikation für Kia",{"_ref":1329,"_type":232},"image-4a8ac8bf1176259127fdc6e7db3cc2fb2a380a39-3840x2162-jpg",{"_type":258,"bottom":1331,"left":1332,"right":259,"top":1333},0.014770534508198319,0.0002407962328767964,0.0023271192275364622,{"_type":261,"height":1335,"width":1336,"x":1337,"y":1338},0.9829023462642652,0.9997592037671232,0.5001203981164384,0.4937782923596691,[1340],{"_key":1341,"_type":173,"children":1342,"markDefs":1347,"style":181},"25f9ae77b8f7",[1343],{"_key":1344,"_type":177,"marks":1345,"text":1346},"c10517f1ca180",[],"Die 3D-Webapplikation bietet eine völlig neue Art der Interaktion im Fahrzeug. Durch den Einsatz modernster Webtechnologie konnten wir eine intuitive und visuell ansprechende Benutzererfahrung gestalten.",[],{"_key":1349,"_type":950,"columns":1350,"headline":1387,"numbered":225},"86ba479f0687",[1351,1363,1375],{"_key":1352,"_type":954,"copy":1353,"headline":1362},"d52a3a3fc36a",[1354],{"_key":1355,"_type":173,"children":1356,"markDefs":1361,"style":181},"68ada89ffa0c",[1357],{"_key":1358,"_type":177,"marks":1359,"text":1360},"63da93429d170",[],"Zuhören, verstehen, was gewollt ist, und konsequent handeln: Das ist unser Ansatz. Wir nehmen uns Zeit, um auf Herausforderungen einzugehen und setzen den Fokus präzise, um genau das zu liefern, was gebraucht wird – und mehr. Effizienz und Qualität stehen dabei immer an oberster Stelle und haben auch bei Kia Eindruck hinterlassen.",[],"Exzellenz durch klaren Fokus",{"_key":1364,"_type":954,"copy":1365,"headline":1374},"6ae94c259c7a",[1366],{"_key":1367,"_type":173,"children":1368,"markDefs":1373,"style":181},"86597b02e743",[1369],{"_key":1370,"_type":177,"marks":1371,"text":1372},"d25be4e8a8090",[],"Was brauchen die Nutzer:innen? Welche Anforderungen müssen erfüllt werden, um nicht nur visuell ansprechend, sondern auch funktional und benutzerfreundlich zu sein? Wir haben darauf geachtet, dass unser Produkt sowohl informativ als auch aktivierend gestaltet ist und einen echten Mehrwert bietet – mit dem Joy of Use als Leitstern.",[],"Erlebbarer Mehrwert durch Nutzerzentrierung",{"_key":1376,"_type":954,"copy":1377,"headline":1386},"fb40fd192224",[1378],{"_key":1379,"_type":173,"children":1380,"markDefs":1385,"style":181},"59af4b400f3e",[1381],{"_key":1382,"_type":177,"marks":1383,"text":1384},"e762b951bbf40",[],"Für eine herausragende Umsetzung ist es entscheidend, keine Abstriche bei Qualität, Optik und Usability zu machen. Durch sorgfältige technische Umsetzung und die „extra mile“ im 3D-Design bieten wir Nutzenden eine exzellente Erfahrung. Jedes Detail haben wir präzise ausgearbeitet, um beste Ergebnisse zu erzielen.",[],"Erfolg durch höchsten Qualitätsanspruch ","Erfolgsfaktoren",{"_key":1389,"_type":1390,"controls":1271,"vimeoId":1391},"241c4a73fff3","vimeoPlayer","1014679867",{"_key":1393,"_type":244,"headline":992,"pages":1394},"ea8ead643dd0",[1395,1402,1409,1414],{"_key":1396,"_type":249,"sanityImage":1397,"title":1401},"176d33d46a01",{"_type":227,"alt":1398,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1399,"title":1398},"Thomas Borowiak, Senior UI Designer",{"_ref":1400,"_type":232},"image-6adfc83f9d656e1a060fd200131f590f17798fed-3840x2903-jpg","Thomas Borowiak",{"_key":1403,"_type":249,"sanityImage":1404,"title":1408},"55f5f7fb0eae",{"_type":227,"alt":1405,"aspectRatioSm":426,"aspectRatioXs":426,"asset":1406,"title":1405},"Friederike Hafenstein, Senior UX Writer",{"_ref":1407,"_type":232},"image-116e43b62e8c5c6684d366232f68b179821ca147-560x560-jpg","Friederike Hafenstein",{"_key":1410,"_type":249,"sanityImage":1411,"title":1030},"db2f00e20da4",{"_type":227,"alt":1412,"aspectRatioSm":426,"aspectRatioXs":426,"asset":1413,"title":1412},"Kevin Fischer, Senior Web Engineer",{"_ref":1317,"_type":232},{"_key":1415,"_type":249,"sanityImage":1416,"title":386},"c9cb981791c7",{"_type":227,"alt":1417,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1418,"title":1417},"Nadine Belger, Team Lead & Principal Rollout Management",{"_ref":383,"_type":232},{"_key":1420,"_type":1081,"additionalLinks":1421,"contactPerson":1427,"informations":1431},"d8c6655b9148",{"_type":1083,"headline":1084,"links":1422},[1423],{"_key":1424,"_type":1088,"href":1425,"label":1426},"833b2a518afb","https:\u002F\u002Fwww.kia-infotainment.com","Kia Infotainment Coach",{"_type":1092,"person":1428,"title":1430},{"_ref":1429,"_type":232},"e575a6db-1a8c-4c76-951c-e488b36dc29d","Ansprechpartnerin",[1432,1436,1444],{"_key":1433,"_type":1119,"entries":1434,"headline":1122},"b744d2d2ece5",[1435],"Mai – August 2024",{"_key":1437,"_type":1119,"entries":1438,"headline":1130},"3c24226639b0",[1439,1126,1127,1440,1441,1442,1443],"Program Management","Visual Design","Frontend-Programmierung","Hosting","Projektmanagement",{"_key":1445,"_type":1119,"entries":1446,"headline":1140},"35a28c8b7878",[1447,1448,1449],"React","Three.js (WebGL Framework)","Lottie Animation",{"_key":1451,"_type":1143,"cta":1452,"headline":1147,"sanityImage":1454},"d60e0d7510a5",{"href":1453,"label":153},"mailto:hello@experienceone.com",{"_type":227,"alt":1455,"aspectRatioSm":798,"aspectRatioXs":352,"asset":1456,"title":1455},"Kontakt mit Experience One aufnehmen",{"_ref":1457,"_type":232},"image-446ad4f195d8cc60fe9ae0d1bb6709907827c0be-3840x2162-jpg",{"_key":1459,"_type":1154,"headline":1460,"items":1461},"62c8f82b51d7","Weitere passende Inhalte",[1462,1480],{"_key":1463,"_type":1464,"headline":1465,"impacts":1466,"overline":1472,"reference":1473,"sanityImage":1475,"text":1479},"3d86d4545081","teaserGroupItem","One smart Web",[1467],{"_key":1468,"_type":785,"headline":1469,"headlinePostfix":1470,"subline":1471},"a01bf90bbe1d","2,5","%","Konversion","Mercedes-Benz AG",{"_ref":1474,"_type":232},"8ca22cdf-1903-411d-8754-d4550eb222b9",{"_type":227,"alt":1476,"aspectRatioSm":1046,"aspectRatioXs":1046,"asset":1477,"title":1476},"Internationaler Relaunch der One smart Web Plattform",{"_ref":1478,"_type":232},"image-c7a15076350984df6a8606b6eebb8da72555ad83-900x800-jpg","Internationaler Relaunch der smart-Plattform – für eine optimierte Website-Performance und zielführende User Experience.",{"_key":1481,"_type":1464,"headline":1482,"impacts":1483,"overline":1472,"reference":1488,"sanityImage":1490,"text":1495},"52677b69fb8c","Lifestyle Konfigurator",[1484],{"_key":1485,"_type":785,"headline":1486,"subline":1487},"f922211405d4","5","Awards",{"_ref":1489,"_type":232},"b3eef88b-c746-4380-a95b-5bae0b6b563c",{"_type":227,"alt":1491,"aspectRatioSm":1046,"aspectRatioXs":1046,"asset":1492,"title":1494},"Der Mercedes-Benz Lifestyle Konfigurator von Experience One verrät, welches Fahrzeug am besten zum eigenen Lebensstil passt.",{"_ref":1493,"_type":232},"image-adc0857cbc08fdbe340d419f998cdf4b9840b8ec-810x912-jpg","Mercedes-Benz Lifestyle Konfigurator von Experience One","Die erste Recommendation Engine, die individuelle Bedürfnisse und Vorlieben versteht – und dank Machine Learning passende Fahrzeuge empfiehlt.",{"description":1497,"image":1498,"title":1501,"type":457},"Erleben Sie das Infotainment-System des Kia EV9 schon vor der Auslieferung interaktiv mit der 3D-Web App des Infotainment Coachs.",{"_type":1499,"asset":1500},"image",{"_ref":1226,"_type":232},"Der Kia Infotainment Coach im Browser - Experience One",{"_type":459,"current":1503},"kia-infotainment-coach",{"_type":1505,"headline":1506,"impacts":1507,"overline":1511,"publishedDate":1512,"sanityImage":1513,"text":1516},"projectTeaser","Infotainment Coach",[1508],{"_key":1509,"_type":785,"headline":1510,"subline":1179},"fa01d90d1b59","600 Screens","Kia Deutschland GmbH","2024-10-23",{"_type":227,"alt":1514,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1515,"title":1514},"Der digitale Kia Infotainment Coach von Experience One",{"_ref":1226,"_type":232},"Wir haben das preisgekrönte Infotainment-System des Kia EV9 originalgetreu in einer 3D Browser-Anwendung umgesetzt.","Der Kia Infotainment Coach",{"_createdAt":1519,"_id":1474,"_key":1520,"_ref":1474,"_rev":1521,"_system":1522,"_type":770,"_updatedAt":1525,"category":1526,"content":1528,"language":13,"reference":769,"seo":1860,"slug":1865,"teaser":1867,"tenant":39,"title":1553},"2024-07-09T08:06:48Z","00a1728b6b95","Tyo6gbKSpUYQofLhjpyGvh",{"base":1523},{"id":1474,"rev":1524},"O6I7nb3Oh2pAmJovZiYCIU","2025-09-03T06:39:15Z",{"slug":1527},{"_type":459,"current":21},[1529,1533,1556,1582,1585,1602,1637,1654,1671,1711,1773,1816,1824],{"_key":1530,"_type":207,"headline":1531,"isH1":1271,"overline":1532},"4739b1d86819","One smart Web: Starke Performance trifft auf zielführende User Experience","Mercedes-Benz AG | One smart Web",{"_key":1534,"_type":781,"impacts":1535,"sanityImage":1552},"abd7873ce38d",[1536,1540,1544,1548],{"_key":1537,"_type":785,"headline":1538,"subline":1539},"f4aec5f30543","25","Märkte",{"_key":1541,"_type":785,"headline":1542,"subline":1543},"1b947b0377c6","Bis zu 2,5%","mtl. Konversionsrate",{"_key":1545,"_type":785,"headline":1546,"subline":1547},"2a87c4a2694e","91 Punkte","Google Lighthouse Score",{"_key":1549,"_type":785,"headline":1550,"headlinePostfix":1470,"subline":1551},"882a91f4330d","47","weniger Quellcode",{"_type":227,"alt":1553,"aspectRatioSm":229,"aspectRatioXs":426,"asset":1554,"title":1553},"One Smart Web",{"_ref":1555,"_type":232},"image-fe9615130b44841fc3a26043e725a55f7660f9c1-1920x800-jpg",{"_key":1557,"_type":1194,"columns":1558,"headline":1581},"059f47f453c4",[1559,1570],{"_key":1560,"_type":1198,"content":1561},"0dac0beb4752",[1562],{"_key":1563,"_type":173,"children":1564,"markDefs":1569,"style":181},"7c1a21843207",[1565],{"_key":1566,"_type":177,"marks":1567,"text":1568},"c95dc7ce5c5c0",[],"Eine Website, viele Teams – am Relaunch und der Vermarktung der smart-Plattform waren in der Vergangenheit über 22 verschiedene Agenturen beteiligt. Als Lead-Agentur übernahmen wir deshalb das Product Ownership für die Plattform, die in 25 Ländern genutzt wird, und damit nach und nach die volle Verantwortung für die Performance und das UX-Konzept aus einer Hand. Neben einem tiefgreifenden Refactoring des Frontends",[],{"_key":1571,"_type":1198,"content":1572},"c83a34c5054a",[1573],{"_key":1574,"_type":173,"children":1575,"markDefs":1580,"style":181},"2475e01a712f",[1576],{"_key":1577,"_type":177,"marks":1578,"text":1579},"836055dc04ec0",[],"implementierten wir eine vereinfachte Architektur, welche die Website-Performance und User Experience in den Fokus stellt. Nach dem Motto „Evolution statt Revolution“ optimierten wir so auf Basis von Kundenfeedbacks das Backend, die Ladezeiten sowie die Absprungrate der Plattform – ohne dabei das Grundkonzept zu verändern.",[],"Mehr Performance für ein besseres Markenerlebnis – in allen Märkten.",{"_key":1583,"_type":1390,"autoplay":1271,"vimeoId":1584},"6be4f9c51859","852249685",{"_key":1586,"_type":223,"headline":1587,"isMirrored":225,"sanityImage":1588,"text":1593},"cc038197f7b6","Skalierbarkeit durch Transparenz",{"_type":227,"alt":1589,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1590,"title":1592},"One smart Web, ein Ökosystem aus verschiedenen Applikationen, Funktionen und Services",{"_ref":1591,"_type":232},"image-a1bf3dbba572e0b0c35327cdfc09caf827f438c5-1644x1710-jpg","Internationale One smart Web Plattform",[1594],{"_key":1595,"_type":173,"children":1596,"markDefs":1601,"style":181},"8392f2ce9d30",[1597],{"_key":1598,"_type":177,"marks":1599,"text":1600},"a4f79b6ff53d",[],"One smart Web – das ist ein Ökosystem aus verschiedenen Applikationen, Funktionen und Services, das in allen Märkten zum Einsatz kommt. Schlanke Architektur, problemlos skalierbar: Der modulare Aufbau gibt jedem internationalen Team die Möglichkeit, Website-Inhalte selbst an die örtlichen Gegebenheiten und relevanten Zielgruppen anzupassen. Zur Befähigung der internationalen Markt-Teams begleiteten wir die Einführung neuer Features und erläuterten Zusammenhänge und Abhängigkeiten zwischen den Plattform-Komponenten. Transparenz und Dokumentation – für uns waren das entscheidende Faktoren, um Lessons Learned über Ländergrenzen hinweg zu teilen und das One smart Web für alle verfügbar zu machen.",[],{"_key":1603,"_type":870,"author":1604,"sanityImage":1617,"text":1628},"58da9dccc4f2",{"description":1605,"name":453,"sanityImage":1606},"Team Lead Platform Program Management",{"_type":227,"aspectRatioSm":426,"aspectRatioXs":426,"asset":1607,"crop":1608,"hotspot":1612},{"_ref":450,"_type":232},{"_type":258,"bottom":1609,"left":1610,"right":1611,"top":259},0.47723209134615385,0.16246995192307695,0.14065504807692308,{"_type":261,"height":1613,"width":1614,"x":1615,"y":1616},0.5227679086538461,0.6968749999999999,0.510907451923077,0.2613839543269231,{"_type":227,"alt":1618,"aspectRatioSm":229,"aspectRatioXs":426,"asset":1619,"crop":1621,"hotspot":1624,"title":1627},"Caspar Tajbakhsh, Team Lead Platform Program Management, spricht über Erfolge bei der Konzeption der One Smart Web Plattform.",{"_ref":1620,"_type":232},"image-5a98b523993c9f46417ad3e8210f0ccfc74c1422-1920x1442-jpg",{"_type":258,"bottom":1622,"left":259,"right":259,"top":1623},0.04647628592910602,0.033136493296294624,{"_type":261,"height":1625,"width":263,"x":264,"y":1626},0.9018236101864181,0.5026119089776849,"Zitat von Caspar Tajbakhsh zur One Smart Web Plattform",[1629],{"_key":1630,"_type":173,"children":1631,"markDefs":1636,"style":181},"cf1f50f9ff8b",[1632],{"_key":1633,"_type":177,"marks":1634,"text":1635},"54b8f750c7700",[],"Wir haben die Funktionalitäten des bereits bestehenden Produktes optimiert, indem wir das Verhalten der Nutzer und ihre Bedürfnisse analysiert, Designkonzepte entwickelt und vertestet haben. Entstanden ist eine Plattform, die sich ganz am Verhalten der User orientiert und so erfolgreich für unseren Kunden arbeitet. Ein spannender, inspirierender Prozess.",[],{"_key":1638,"_type":223,"headline":1639,"isMirrored":225,"sanityImage":1640,"text":1645},"570fff7ec921","Data-driven User Experience",{"_type":227,"alt":1641,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1642,"title":1644},"Die smart Plattform beschreibt Daten und Fakten zu den verfügbaren Modellen.",{"_ref":1643,"_type":232},"image-3a175f4395366fd82dc1ca56d0d8e08a575dac1e-1644x1710-jpg","Die neue smart-Plattform",[1646],{"_key":1647,"_type":173,"children":1648,"markDefs":1653,"style":181},"f7547d1df9ca",[1649],{"_key":1650,"_type":177,"marks":1651,"text":1652},"33cc84a5b32c",[],"Unser Ziel war es, den Besuchern der smart-Plattform eine möglichst persönliche und vertraute Nutzererfahrung zu bieten. Das heißt frei entscheiden zu können, welcher Content interessant ist und wie er konsumiert werden soll. Um das zu realisieren, haben wir die Wünsche der Zielgruppe mit Tests, Befragungen und Recherchen analysiert. Nun folgt der Content einer dreistufigen Hierarchie: Im First Level beantwortet der Lifestyle-Content allgemeine Fragen zum smart-Angebot oder zur E-Mobilität. Im Second Level geht es um Key-Facts der verfügbaren Modelle. Der Third Level-Content bietet Expertenwissen rund um das smart-Zubehör und einzelne Komponenten. Ein performantes Konzept, das jedem Markt die Freiheit bietet, spezifische Inhalte optimal auszuspielen.",[],{"_key":1655,"_type":223,"headline":1656,"isMirrored":225,"sanityImage":1657,"text":1662},"fa4427f8a80ff4b42c120a4c3d091db8","Maximale Performance bei hoher Komplexität",{"_type":227,"alt":1658,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1659,"title":1661},"Das One smart Web sollte schneller und einfacher in der Nutzung werden.",{"_ref":1660,"_type":232},"image-3435c6fd727c2f57e710a06ee181b6414e3e2191-1644x1710-jpg","Performance der One smart Web Plattform",[1663],{"_key":1664,"_type":173,"children":1665,"markDefs":1670,"style":181},"d08cb944a3d9",[1666],{"_key":1667,"_type":177,"marks":1668,"text":1669},"67891d21a9700",[],"Das One smart Web sollte schneller und einfacher in der Nutzung werden. Denn die historisch gewachsene, technische Komplexität hatte die Performance und damit auch das Nutzererlebnis beeinträchtigt. Also optimierten wir die Geschwindigkeit der Seite und organisierten das Backend neu. Neue Struktur, weniger Code: Während die wichtigsten Elemente beibehalten wurden, ließen sich dank der höheren Geschwindigkeit die einzelnen Website-Funktionen erst nach dem Relaunch wirklich voll ausschöpfen. Das beweist der Google Lighthouse Score, der anzeigt, wie performant eine Website ist ­­– und sich innerhalb eines Jahres von 30 auf 91 von 100 Punkten entwickelt hat.",[],{"_key":1672,"_type":950,"columns":1673,"headline":1710,"numbered":225},"1cf3ce426d74",[1674,1686,1698],{"_key":1675,"_type":954,"copy":1676,"headline":1685},"0f69e2c7b1e3",[1677],{"_key":1678,"_type":173,"children":1679,"markDefs":1684,"style":181},"c6cc6890cce7",[1680],{"_key":1681,"_type":177,"marks":1682,"text":1683},"54bb407e4d38",[],"Wir behalten das Feedback aus dem Markt sowie der Kunden ebenso im Blick, wie die definierten KPI-Sets. Jeder Markt, jedes Land, jede Mentalität ist anders – mit individualisierbaren Elementen ermöglichen wir deshalb länder- und zielgruppenspezifische Maßnahmen innerhalb einer zentralen Plattform. Wir denken international und vernetzt, für ein einzigartiges Kundenerlebnis.",[],"International und vernetzt",{"_key":1687,"_type":954,"copy":1688,"headline":1697},"d55f4e1ead1b",[1689],{"_key":1690,"_type":173,"children":1691,"markDefs":1696,"style":181},"2b200dc1c8c5",[1692],{"_key":1693,"_type":177,"marks":1694,"text":1695},"ea49511e8cd6",[],"Wir optimieren Plattformen und ihre Funktionen fortlaufend. Updates werden Schritt für Schritt systematisch aufgebaut, getestet, angepasst und anschließend implementiert. Dabei setzen wir ausschließlich Themen um, die auch die gewünschten Effekte haben. Die Entscheidungen dafür treffen wir auf Grundlage von Daten und Fakten. Relevanz trifft Effizienz – für das beste Ergebnis.",[],"Design, Verify, Implement",{"_key":1699,"_type":954,"copy":1700,"headline":1709},"c449aae44260",[1701],{"_key":1702,"_type":173,"children":1703,"markDefs":1708,"style":181},"f6d3171cd0a1",[1704],{"_key":1705,"_type":177,"marks":1706,"text":1707},"0b294af16d82",[],"Vom Launch bis zum Sundown: Unsere Kunden begleiten wir durch alle Projektphasen und kümmern uns nicht nur um technisch-operative Aufwände, sondern auch die Übergabe der Inhalte und produktrechtliche sowie Kundenfragen. Wir holen die Stakeholder kommunikativ und beratend ab, koordinieren markt- und händlerspezifische Bedürfnisse und berücksichtigen diese bei der Nutzerführung.",[],"Complete Ownership","Unsere Erfolgsfaktoren für maximalen Impact",{"_key":1712,"_type":244,"headline":1713,"pages":1714},"852252428c88","Team, Zahlen und Fakten",[1715,1722,1728,1736,1746,1757,1765],{"_key":1716,"_type":249,"copy":1717,"sanityImage":1718,"title":453},"753b74b42db7","Platform Program Management",{"_type":227,"alt":453,"aspectRatioSm":426,"aspectRatioXs":426,"asset":1719,"crop":1720,"hotspot":1721,"title":453},{"_ref":450,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":1723,"_type":249,"sanityImage":1724,"title":1007},"13b2499adca8",{"_type":227,"alt":1007,"aspectRatioSm":426,"aspectRatioXs":426,"asset":1725,"crop":1726,"hotspot":1727,"title":1007},{"_ref":999,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":1729,"_type":249,"sanityImage":1730,"title":1731},"08bf3becf1ff9b3ea3f55bc2f8d3d191",{"_type":227,"alt":1731,"aspectRatioSm":426,"aspectRatioXs":426,"asset":1732,"crop":1734,"hotspot":1735,"title":1731},"Bettina Käsler",{"_ref":1733,"_type":232},"image-eb499fcc06de46787617b4fa2caed912c39ef0f0-960x1280-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":1737,"_type":249,"sanityImage":1738,"title":1739},"e2f86fc04060d7190e297f897e3cc7ec",{"_type":227,"alt":1739,"aspectRatioSm":414,"aspectRatioXs":414,"asset":1740,"crop":1742,"hotspot":1743,"title":1739},"Jana Leinweber",{"_ref":1741,"_type":232},"image-fcc41dfecaea4528f85ea5d35654dd7ead0293ea-3510x5270-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":1744,"width":263,"x":264,"y":1745},0.9958061018318966,0.5020969490840517,{"_key":1747,"_type":249,"sanityImage":1748,"title":1749},"97181c91e80fbd27dae4d8c86ad37b15",{"_type":227,"alt":1749,"aspectRatioSm":414,"aspectRatioXs":414,"asset":1750,"crop":1752,"hotspot":1754,"title":1749},"Lars Hammerschmidt",{"_ref":1751,"_type":232},"image-f5a690b37d2cde01fd2a8232fd5f758bebf57c37-1280x1920-jpg",{"_type":258,"bottom":259,"left":1753,"right":259,"top":259},0.008789062499999995,{"_type":261,"height":263,"width":1755,"x":1756,"y":264},0.9912109375,0.50439453125,{"_key":1758,"_type":249,"sanityImage":1759,"title":1760},"49296bd9a135ff1797b3af6fc684f0ad",{"_type":227,"alt":1760,"aspectRatioSm":426,"aspectRatioXs":426,"asset":1761,"crop":1763,"hotspot":1764,"title":1760},"Malte Muth",{"_ref":1762,"_type":232},"image-8258ddc156eefaa59bfe3b507491f7c228c78974-4366x5821-jpg",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":1766,"_type":249,"sanityImage":1767,"title":1768},"8137f45ad7fb6e9d49d26d848150ff69",{"_type":227,"alt":1768,"aspectRatioSm":414,"aspectRatioXs":414,"asset":1769,"crop":1771,"hotspot":1772,"title":1768},"Nadine Bergmann",{"_ref":1770,"_type":232},"image-bebdf618f448ee1b247f91e9d3623c46049f2301-682x1024-png",{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":263,"x":264,"y":264},{"_key":1774,"_type":1081,"additionalLinks":1775,"contactPerson":1781,"informations":1784},"93982fe4517e",{"_type":1083,"headline":1084,"links":1776},[1777],{"_key":1778,"_type":1088,"href":1779,"label":1780},"e41ab186b14a","https:\u002F\u002Fwww.smart.mercedes-benz.com\u002Fde\u002Fde\u002Fhome#3620","smart.mercedes-benz.com",{"_type":1092,"person":1782,"title":1115},{"_ref":1783,"_type":232},"8151cbe8-014a-4e40-be61-f7fe3309e5ca",[1785,1789,1804,1810],{"_key":1786,"_type":1119,"entries":1787,"headline":1122},"50b20189a138",[1788],"2018 bis heute",{"_key":1790,"_type":1119,"entries":1791,"headline":1130},"764bf53a74c1",[1103,1439,1792,1793,1794,1126,1795,1796,1797,1798,1799,1800,1801,1802,1803],"Produktstrategie","Content Management","CX Strategy","Visual & Motion Design","Frontend-Beratung","Backend-Beratung","Entwicklung","Testing","Rollout","Stakeholder Management","First Level Support","Operations",{"_key":1805,"_type":1119,"entries":1806,"headline":1140},"965a8fd32fee",[1807,1808,1809],"Backend: drupal 10, GraphQL","Frontend: Next.js, React","Car Configurator: React, Three.js (WebGL Framework)",{"_key":1811,"_type":1119,"entries":1812,"headline":1815},"22343c1c41c7",[1813,1814],"Amazee Labs AG","Demodern GmbH (in 2020)","Partner",{"_key":1817,"_type":1143,"cta":1818,"headline":1147,"sanityImage":1820},"de4b0696591f",{"href":1819,"label":153},"\u002Fkontakt",{"_type":227,"alt":1821,"aspectRatioSm":229,"aspectRatioXs":426,"asset":1822,"title":1821},"Experience One kontaktieren",{"_ref":1823,"_type":232},"image-f2f286be87152948efdc961f1fe2d2c585879d79-1920x1080-jpg",{"_key":1825,"_type":1154,"headline":1460,"items":1826},"a00fc4031cae",[1827,1843],{"_key":1828,"_type":1464,"headline":1482,"impacts":1829,"overline":1472,"reference":1832,"sanityImage":1833,"text":1495},"ac1ce26ea4d3",[1830],{"_key":1831,"_type":785,"headline":1486,"subline":1487},"f0bc2dd30e98",{"_ref":1489,"_type":232},{"_type":227,"alt":1491,"aspectRatioSm":1046,"aspectRatioXs":1046,"asset":1834,"crop":1836,"hotspot":1839,"title":1842},{"_ref":1835,"_type":232},"image-10f4c00338d6f3fb5cb61a7fd81231eada775cf5-4000x2560-png",{"_type":258,"bottom":259,"left":1837,"right":1838,"top":259},0.1719755901287553,0.1375737660944205,{"_type":261,"height":263,"width":1840,"x":1841,"y":264},0.6904506437768242,0.5172009120171674,"Mercedes-Benz Lifestyle Konfigurator",{"_key":1844,"_type":1464,"headline":88,"impacts":1845,"overline":1851,"reference":1852,"sanityImage":1854,"text":1859},"5452da80446d",[1846],{"_key":1847,"_type":785,"headline":1848,"headlinePostfix":1849,"subline":1850},"b489ebe93455","160","+","Stores weltweit","smart",{"_ref":1853,"_type":232},"517d09ad-e9d1-4135-a1b0-d79eb2bd6249",{"_type":227,"alt":1855,"aspectRatioSm":1046,"aspectRatioXs":1046,"asset":1856,"title":1858},"Mit dem Digital Showroom bringt Experience One ein begeisterndes Produkterlebnis in die smart City-Stores.",{"_ref":1857,"_type":232},"image-1ab04da4e680f1a41b58200f5819df5b96c5383c-1020x1140-jpg","smart Digital Showroom","Die Showrooms der smart City-Stores überzeugen weltweit mit einer Kombination aus interaktiver Experience und physischen Ausstattungsmustern.",{"description":1861,"image":1862,"title":1864,"type":457},"Internationaler Relaunch der smart-plattform mit optimierter Website Performance und zielführender User Experience. Erste Ergebnisse zeigen sich bereits mit einer Konversationsrate von bis zu 2.5 Prozent.",{"_type":1499,"asset":1863},{"_ref":1555,"_type":232},"One smart Web - Experience One",{"_type":459,"current":1866},"one-smart-web",{"_type":1505,"headline":1465,"impacts":1868,"overline":1472,"publishedDate":1871,"sanityImage":1872,"text":1479},[1869],{"_key":1870,"_type":785,"headline":1469,"headlinePostfix":1470,"subline":1471},"1b456adb2d47","2023-11-19",{"_type":227,"alt":1873,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1874,"crop":1875,"hotspot":1877,"title":1882},"Internationaler Relaunch der One Smart Web Plattform",{"_ref":1478,"_type":232},{"_type":258,"bottom":259,"left":1876,"right":259,"top":259},0.2298003472222222,{"_type":261,"height":1878,"width":1879,"x":1880,"y":1881},0.9546377144607843,0.7183716299019607,0.6408141850490197,0.5226811427696079,"One Smart Web Plattform",{"description":1884,"image":1885,"keywords":1887,"title":1893,"type":457},"Kia Europe stärkt Datenhoheit und Customer Journey: Mit dem eigenentwickelten Used Car Stock Locator aggregieren und standardisieren wir Gebrauchtwagendaten aus Europa und bieten eine nutzerorientierte, skalierbare Plattform für Kunden und Händler.",{"_type":1499,"asset":1886},{"_ref":800,"_type":232},[1888,1889,1890,1891,1892,112],"KIA","Customer Experience","Digital Experience","Data Aggregation","Gebrauchtwagen","Kia Used Car Stock Locator – Data Aggregation & UX | Experience One",{"_type":459,"current":761},{"_type":1505,"headline":1896,"impacts":1897,"overline":1900,"publishedDate":1901,"sanityImage":1902,"text":1909},"Used Car Locator",[1898],{"_key":1899,"_type":785,"headline":794,"subline":795},"62ae280c47bc","Kia Europe GmbH","2026-08-11",{"_type":227,"alt":1903,"aspectRatioSm":254,"aspectRatioXs":254,"asset":1904,"crop":1905,"hotspot":1906,"title":807},"Kia Used Car Locator: neue Customer Experience",{"_ref":800,"_type":232},{"_type":258,"bottom":259,"left":259,"right":259,"top":259},{"_type":261,"height":263,"width":1907,"x":1908,"y":264},0.656563538830669,0.4605633042545015,"Die moderne Single-Page Application schafft eine nutzerzentrierte, performante Plattform zur Fahrzeugsuche, Lead-Generierung und Händler-Integration – skalierbar, unabhängig und agil für künftige digitale Services.",1786382987062]