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SEO optimiert eine Seite für eine Platzierung in einer Trefferliste. GEO sorgt dafür, dass ein KI-System Ihre Fakten findet, als verlässlich einstuft und in seiner Antwort zitiert. Dafür braucht es strukturierte Daten, einen sauberen Entity-Layer und Signale von außen – nicht mehr Text. Eine gute SEO-Basis hilft, reicht aber nicht aus.",[],"Ist GEO nicht einfach SEO mit neuem Namen?",{"_key":1186,"_type":1174,"content":1187,"label":1196,"reference":66},"00ce87dbfba5",[1188],{"_key":1189,"_type":164,"children":1190,"markDefs":1195,"style":172},"e2b64a7f044a",[1191],{"_key":1192,"_type":168,"marks":1193,"text":1194},"1aff7ea7090f",[],"Gemessen wird, wie oft und wie korrekt die Marke in KI-Antworten vorkommt. Welche Kennzahlen dafür passen, hängt von Ziel und Ausgangslage ab. Das klären wir im ersten Gespräch.",[],"Wie lässt sich der Erfolg messen?",{"_key":1198,"_type":1174,"content":1199,"label":1208,"reference":66},"665e2bb22335",[1200],{"_key":1201,"_type":164,"children":1202,"markDefs":1207,"style":172},"06a2e9dae635",[1203],{"_key":1204,"_type":168,"marks":1205,"text":1206},"e04c4a6315a0",[],"Erste Erkenntnisse liegen nach den drei Tagen des Einstiegspakets vor. Veränderungen in KI-Antworten zeigen sich in der Regel, sobald die aufbereiteten Inhalte ausgerollt sind und die Modelle sie erneut erfasst haben. Den realistischen Zeitrahmen klären wir im ersten Gespräch.",[],"Wann zeigen sich erste Ergebnisse?",{"_key":1210,"_type":1174,"content":1211,"label":1220,"reference":66},"1250d9113c83",[1212],{"_key":1213,"_type":164,"children":1214,"markDefs":1219,"style":172},"868b840a32f8",[1215],{"_key":1216,"_type":168,"marks":1217,"text":1218},"2543bd374abc",[],"In den seltensten Fällen. Der größere Hebel liegt bei Struktur, Auszeichnung und Datenqualität. Wo technische Grenzen auftauchen, benennen wir sie im Audit, inklusive Aufwand und Priorität.",[],"Muss die Website neu gebaut werden?",{"_key":1222,"_type":1174,"content":1223,"label":1232,"reference":66},"c32ca004041e",[1224],{"_key":1225,"_type":164,"children":1226,"markDefs":1231,"style":172},"669dc68ee749",[1227],{"_key":1228,"_type":168,"marks":1229,"text":1230},"99788a512882",[],"Die Systeme, die Ihre Zielgruppe nutzt, darunter Google AI Overviews und Gemini, ChatGPT, Microsoft Copilot und Perplexity. Welche Modelle im Monitoring liegen, legen wir gemeinsam fest.",[],"Welche KI-Systeme sind abgedeckt?",{"_key":1234,"_type":1174,"content":1235,"label":1244,"reference":66},"e8f4baaec6be",[1236],{"_key":1237,"_type":164,"children":1238,"markDefs":1243,"style":172},"b05dafb44c72",[1239],{"_key":1240,"_type":168,"marks":1241,"text":1242},"1d3fc1551b3f",[],"Das 3-Tage-Paket ist zum Festpreis buchbar. Umfang und weitere Schritte richten sich nach Ihrem Reifegrad und werden im ersten Gespräch gemeinsam festgelegt. Den Preis nennen wir Ihnen gerne auf Anfrage.",[],"Was kostet der Einstieg?",{"_key":1246,"_type":1174,"content":1247,"label":1256,"reference":66},"a81d6f652684",[1248],{"_key":1249,"_type":164,"children":1250,"markDefs":1255,"style":172},"94749ba49973",[1251],{"_key":1252,"_type":168,"marks":1253,"text":1254},"35cbf9d0db5e",[],"In der Regel Marketing oder Content, SEO, IT oder Web-Betrieb und – je nach Branche – Produktmanagement. Der Aufwand ist zu Beginn am höchsten. Danach sinkt er deutlich, weil Rollen und Abläufe stehen.",[],"Wer muss auf Kundenseite mitarbeiten?",{"_key":1258,"_type":1174,"content":1259,"label":1268,"reference":66},"3bccb3d562f5",[1260],{"_key":1261,"_type":164,"children":1262,"markDefs":1267,"style":172},"a222c64e18d0",[1263],{"_key":1264,"_type":168,"marks":1265,"text":1266},"e04268b612e3",[],"Das kommt häufig vor. Wir erfassen solche Abweichungen im Monitoring, führen sie auf die Quelle zurück (eigene Inhalte, veraltete Daten oder Dritte) und korrigieren dort, wo die Antwort entsteht.",[],"Was passiert, wenn eine KI Falsches über eine Marke sagt?",{"_key":1270,"_type":1271,"contactPerson":66,"content":66,"imageSliderPersons":66,"items":1272,"persons":66,"reference":66,"sidebar":66},"03e28cf09d5f","logoSlider",[1273,1278,1283,1288,1293,1298,1303,1308],{"_key":1274,"_type":218,"alt":1275,"aspectRatioSm":220,"aspectRatioXs":343,"asset":1276,"reference":66,"title":1275},"301f0a88ced0","Mercedes-Benz Logo",{"_ref":1277,"_type":223},"image-21aaa9aee4d77de9bcebbd69819efe681f842aa9-800x450-jpg",{"_key":1279,"_type":218,"alt":1280,"aspectRatioSm":220,"aspectRatioXs":343,"asset":1281,"reference":66,"title":1280},"026ee0eb8a54","BOSCH Logo",{"_ref":1282,"_type":223},"image-e39e71e7b93dabfe004b056bb1eed03a595adea4-1018x572-png",{"_key":1284,"_type":218,"alt":1285,"aspectRatioSm":220,"aspectRatioXs":343,"asset":1286,"reference":66,"title":1285},"6f85ff752f13","BARMER",{"_ref":1287,"_type":223},"image-ae689e5d2257a30bc96130deb948fba0b4f58ef5-1024x576-jpg",{"_key":1289,"_type":218,"alt":1290,"aspectRatioSm":220,"aspectRatioXs":417,"asset":1291,"reference":66,"title":1290},"19d352122600","ZEISS",{"_ref":1292,"_type":223},"image-0cdc04aefe23f3b2ab8343fd7ee9a56b95b484bf-1018x572-png",{"_key":1294,"_type":218,"alt":1295,"aspectRatioSm":220,"aspectRatioXs":417,"asset":1296,"reference":66,"title":1295},"0170e2f89bf0","KFW Logo",{"_ref":1297,"_type":223},"image-8b56b8702f2c6eeb269e3a3ec469c0727e90c799-1018x572-png",{"_key":1299,"_type":218,"alt":1300,"aspectRatioSm":220,"aspectRatioXs":417,"asset":1301,"reference":66,"title":1300},"0adfa22ffac6","Kia",{"_ref":1302,"_type":223},"image-ac2dcb7778f08c379321357ef555e460f2de2ddf-800x450-jpg",{"_key":1304,"_type":218,"alt":1305,"aspectRatioSm":220,"aspectRatioXs":343,"asset":1306,"reference":66,"title":1305},"3481386c9975","Siemens",{"_ref":1307,"_type":223},"image-8ef34109fa04e4ccc0ec0e9725ea05f3f375bd3b-1024x576-jpg",{"_key":1309,"_type":218,"alt":1310,"aspectRatioSm":220,"aspectRatioXs":343,"asset":1311,"reference":66,"title":1310},"a4d78b4155e8","STIHL",{"_ref":1312,"_type":223},"image-64148b87253eda9a62c5ba0d7248543481de173d-1024x576-jpg",{"description":1314,"image":1315,"keywords":1326,"title":1333,"type":448},"Generative Engine Optimization von Experience One: Sichtbar in KI-Antworten wie ChatGPT, Perplexity und Copilot – zitiert statt verlinkt.",{"_type":1316,"asset":1317,"crop":1318,"hotspot":1321},"image",{"_ref":776,"_type":223},{"_type":249,"bottom":250,"left":1319,"right":1320,"top":250},0.20831347823976754,0.2441318431384616,{"_type":252,"height":1322,"width":1323,"x":1324,"y":1325},0.9796007110514057,0.5009402271606174,0.4817707882268204,0.5046861435303237,[1327,1328,1329,1330,1331,1332],"SEO","Search Engine Optimization","GEO","Generative Engine Optimization","KI-Suche","Content Management","GEO für AI-Sichtbarkeit - Experience One",{"_type":450,"current":84},1792498573646]