What will the order processes of the future look like? This question was discussed at the “Digital Fashion Summit” in Berlin by Jens Fauth, Tina Anschütz from OLYMP and Daniel Schmidt from s.Oliver.
Jens Fauth, CX expert from Experience One, and Tina Anschütz from OLYMP spoke about phygital retail and the possibilities of hybrid commerce, as well as their experiences in the joint realization of OLYMP's hybrid showroom, together with Daniel Schmidt from s.Oliver.
In the panel discussion, it became clear that the personal consultation is still a key element in the ordering process, especially in B2B commerce, and must be integrated into a holistic digital concept as part of the experience.
On September 14, the “Digital Fashion Summit” in Berlin focused on changing customer behavior as a result of digitalization in the fashion industry and the related demands on companies. Experts discussed the most important trends and challenges in digitalization.
