AI personas for maximum customer centricity
The new kind of customer centricity
Companies do a lot to design their products and services in a customer-centric way in order to differentiate themselves from the competition. Despite all their efforts, they often fail to do so.
The reasons? Genuine customer insights are rare, data is not accessible to everyone and is also difficult to understand and interpret. Data validation experts are expensive and often have to work within rigid frameworks with little scope for influence.
The Customer Insights Studio brings all information together in one place and uses artificial intelligence to provide easy access to valuable findings and deep insights. The must-have for marketers, project managers, product owners, UX designers and UX researchers.
Understanding target groups - the right way
At the heart of the Customer Insights Studio are the HumanEchos, AI-based CX personas. Using a variety of proprietary data from market research, process mining or analytics, a virtual counterpart is created that not only understands natural language, but also provides valuable insights. In simple, clear terms.
Product, channel or specialist managers enter into direct dialog with customer and user groups - quickly, intuitively and at any time. Customer centricity at its best!
Evaluate your ideas – together
HumanEchos map specific customer segments based on demographic data, preferences, goals and other information. They act like the respective customers and validate new product ideas, provide insights into the customer journey or challenge new ideas.
This takes customer centricity to a new level - the ideal sparring partner for marketers, project managers, product owners, UX designers and UX researchers.
Step by step to true customer centricity
The Customer Insights Studio helps to determine the target group for a project, identify and understand their problems and requirements, develop suitable ideas and finally evaluate them.
This ensures that new products and services are customer-centric - the guarantee of success for sustainable growth.
Your team for Customer Insights Studio
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Holger Grünwald
Managing DirectorDesign Systems, AI-driven Customer Experience, Financial Services -
Linda Stauffenberg
Managing DirectorWeb Platforms, Consulting, Customer Ecosystems, Rollout -
Maksim Mur'ye
Principal UX Design
