EO Day 2023 “rethink: Generative AI”
Learn From the Best. Connect With Innovation Drivers.
What we take for granted today, we need to completely rethink with Generative AI—from e-commerce to administration, from website to consultation. When technologies and innovations of this kind are redefining the next “New Normal” in many areas of life with high dynamics, the exchange of experiences is particularly important.
At the EO Day “rethink: Generative AI”, we therefore bring together different perspectives and open our minds to fresh approaches: be it the AI-powered super salesperson, the digital CEO or highly personalized content automation. Bestselling author Dr Paul Marsden (Consumer Psychologist, University of the Arts London) provides insights on how consumers react to Generative AI, while Kai Müller (Founder and CEO, Experience One) delivers concrete action recommendations for building a branded AI experience.
In the subsequent panel on “AI-driven Transformation”, we will discuss aspects from Human Experience to AI technology with Lena-Sophie Müller (Managing Director, Initiative D21 e.V.), Maren Heiß (Senior Vice President Retail Banking, DKB), Markus Scholz (Head of Digital Transformation Office, Mercedes-Benz), and Marek Rydzewski (CDO, BARMER) and share experiences, insights and strategies for success.
Although Experience One has a cosmopolitan way of perceiving the world, our event will be held in German. Come and join us to enrich your network with future shapers from the areas of product, data, technology, design, and marketing. Run your own project successfully through the exchange of knowledge and experience.
October 19, 2023
Lena-Sophie MüllerManaging Director, Initiative D21 e.V.Digital economy & society
Maren HeißSenior Vice President Retail Banking, DKBCustomer-centric product management & digital transformation in banking
Marek RydzewskiChief Digital Officer, BARMERDigital transformation & corporate digital responsibility in the health care sector
Markus ScholzHead of Digital Transformation Office, Mercedes-BenzDigitale transformation & technology-driven CX
Dr. Paul MarsdenConsumer Psychologist (UAL), Bestselling AuthorConsumer behaviour, psychology of happiness
Kai MüllerFounder & CEO, Experience OneDigital innovation, applied AI, customer experience
5:00 p.m. – Doors open
5:30 p.m. – Keynotes & panel discussion
7:30 p.m. – Food, drinks & networking
9:30 p.m. – Goodbye