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We transform customer experience into business success

Experience One Your partner for digital customer experiences

  1. Kai Müller and Marco Gehrig will talk about the Connected Car Experience for Generation CX at Moonova Satellite.
  2. Kai Müller, founder and CEO of Experience One, talks about car connectivity & customer experience in the podcast “Tech und Trara”.
  3. Experience One auf der DMEXCO @ home 2021: Vortrag und Masterclass
  4. Masterclass mit Markus Stauffenberg
  5. Luise Hübbe, Chief Strategy Officer at Experience One, talking about great user experience at insurances in Versicherungswirtschaft heute.
  6. Kai Müller, Founder and CEO at Experience One, writes about wrong and right touchpoints of the Deutsche Bahn in his byline article in Horizont.
  7. Kai Müller, founder and CEO of Experience One, talking about the implications of the corona crisis on car retailing in Handelsblatt.
  1. Moonova Satellite

    Connected Car for Generation CX

    What does the new Generation CX demand from connectivity and the in-vehicle experience? Kai Müller and Marco Gehrig reveal what really matters.

    Go to event
  2. Podcast “Tech und Trara”

    Car connectivity as success criterion

    In the podcast, Kai Müller points out the influence of connectivity on the in-car customer experience and the interplay with autonomous driving.

    Listen now
  3. German Brand Award 2022

    Gold for Mercedes me Store App

    Strongest concept: The Mercedes me Store app – shopping app for connected cars and marketplace for other offers – was again honored for its first-class user experience.

    About the project
  4. House configurator for Baufritz

    New CX for digital construction

    Baufritz and Experience One launch a new, digital planning concept by opening the 'my smart green home: Schwarzwald' show house—the first eco-friendly house designed and built using the configurator.

    Read now
  5. Digital Fashion Showroom

    A must-have for fashion businesses

    Whether on-site or online meetings, our Digital Fashion Showroom turns order meetings into shopping experiences, and helps you provide better advice, sell more, and process orders more efficiently.

    View now
  6. Digital projects for the CX generation

    Winning Strategies and Learnings

    Together, Marco Gehrig from Mercedes-Benz and Kai Müller from Experience One reveal the winning strategies and lessons learned from their work on the award-winning Mercedes me Store app.

    Watch Video
  7. CX Leadership Masterclass

    How to Pitch CX to your CEO

    Many customer experience (CX) initiatives do not make it to the customer. Markus shows in his masterclass why this is and how to ensure project success with a strong CX narrative.

    Watch Video
  8. Versicherungswirtschaft heute

    Interview: UX at insurances

    Luise Hübbe explains how insurances can create a great user experience by focusing on core personas and customers’ needs.

    Read now (in German)
  9. Byline article in Horizont

    Too many touchpoints ruin the CX

    For years, companies thought that they have to create even more touchpoints. But the believe “the more, the better” is wrong. Learn what is really important in Kai Müller’s article.

    Read now (in German)
  10. Report in Handelsblatt

    Quo vadis, car retail?

    “There’s never been a bigger opportunity for the automobile industry to establish a fully direct sales model and centralize customer data”, states Kai Müller about the effects of the corona crisis.

    Read now

We create experiences that make a difference

A great customer experience (CX) occurs when customers achieve their goals as quickly and easily as possible. But only if you exceed individual expectations, you can leverage the full business potential.

The right strategy always focuses on pivotal experiences—things that really matter from the customer’s point of view.

At the intersection of technology, design and strategy, we create experiences that make a difference.

Experience One.

We help brands and businesses to tackle three key challenges

We unlock growth

Customer centricity as a strategy

We believe that sustainable business success requires putting real people at the centre of every strategy decision. That’s why we focus on customer behaviour and needs to identify pivotal experiences. Only when you know about the greatest potentials, you can realise them and develop the most effective CX strategy.

We increase efficiency

Data-driven experiences as a tool for success

Data is the foundation for good decisions. But only when you use that data to understand customer goals you can exceed expectations when it matters most. Data evaluation and data use are equally relevant when creating convincing experiences. To handle complexity, it is key to focus on well-defined use cases first and scale results into intelligent customer solutions afterwards.

We deliver innovation

A holistic approach to tech transformation

Digital transformation only gains momentum with tangible and sustainable results. Therefore, we design new processes, products and platforms in a holistic way: end-to-end. We know that for a great customer experience at the interface, a deep integration with business processes, IT and data management is required.

Our services

Experience Consulting

Business design & CX strategy
CX management & governance
Data analysis & science
Research & insights reports

Experience Design

Service design
UX design
Visual design
Interaction design

Experience Technology

Architectural design
Frontend development
Backend development

For brands and companies

Meaningful experiences

New service and mobile app

Mercedes me Flexperience

We created a completely new mobility experience with this new service and mobile app for flexible vehicle booking — the "Netflix for cars".

B2B customer portal

Mercedes OneWeb Vans

We redesigned and developed the global B2B platform and rolled it out in 72 markets.

Business customer application

Postbank Business Assistant

We designed and implemented an intuitive app for freelancers and self-employed, providing a mobile overview of finances and projects as well as offers and invoices at the tap of a button.

Website and customer portal

Bosch Home & Garden

We designed and developed the entire B2C platform consisting of online store, community, MyBosch member area and the "All about DIY" do-it-yourself magazine.

Digital showroom

smart retail digitalisation

We designed, developed and implemented the interactive vehicle configurator for the digital product experience at the point of sale, rolled it out and operated it in six different markets in Europe and Asia.

Intelligent configurator

Mercedes-Benz Lifestyle Configurator

In order to better understand customers and guide them to the right product faster, we developed a self-learning configurator that uses the customer’s lifestyle to suggest the right product.

Online store

Liebeskind e-commerce

We developed the brand strategy for online retail and implemented the store with a user-centric mobile-first approach.

Mobile App

Mercedes me Store

We consulted Mercedes-Benz with the conception of the new app for digital products. We integrated it into the Mercedes-Benz user experience seamlessly so that customers can book and use all me connect services and on-demand features, available for their Mercedes, easily.


The best team matters


Turn ideas into reality