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We transform customer experience into business success

Experience One Your partner for digital customer experiences

  1. In the article for “StartupValley”, Kai Müller, Founder and CEO of Experience One, shares his opinion on startups aiming for a quick exit.
  2. Kai Müller, CEO of Experience One, talks about employee experience and CX learning in the New Work Chat Podcast with Gabriel Rath.
  3. In this interview by „WirtschaftsWoche“, Kai Müller, CEO of Experience One, shares interesting insights from his private life.
  4. German Startups guest article by Experience One CEO Kai Müller on exits and the motivation for founding.
  5. Kai Müller and Marco Gehrig will talk about the Connected Car Experience for Generation CX at Moonova Satellite.
  6. Kai Müller, CEO of Experience One, explains how companies can use Tech for Good to fulfill customer needs.
  7. How can German automakers secure their future viability through digital connectivity? Read more in this guest article by Kai Müller.
  8. As lead for UX &UI, Experience One digitally implemented the new corporate design for the AOK health magazine.
  9. Kai Müller, founder and CEO of Experience One, talks about car connectivity & customer experience in the podcast “Tech und Trara”.
  1. Article in “StartupValley” Magazine

    The Anti-Exit-Strategy

    More and more start-ups have one common goal: a quick exit. Kai Müller shows how, in contrast, an entrepreneurial attitude produces more resilient and innovative companies.

    Read now
  2. On the podcast: New Work Chat

    From New Work to Employee Experience

    In the “New Work Chat” podcast, Kai Müller explains how New Work changes the employee experience and what companies must do today, to meet growing demands.

    Listen now
  3. Interview by „WirtschaftsWoche“

    Close up

    Power Rangers, cappuccino, and the Markus-Lanz show: In the management blog of „WirtschaftsWoche“, CEO Kai Müller shares insights into personal matters and everyday life at his company Experience One.

    Jetzt lesen
  4. Guest article in Deutsche Startups

    Future Shaping vs. Unicorn Chasing

    Kai Müller, CEO of Experience One, explains why it is crucial that founders don’t just look at the exit, but set their company up for the long term and sustainability.

    Read now
  5. Moonova Satellite

    Connected Car for Generation CX

    What does the new Generation CX demand from connectivity and the in-vehicle experience? Kai Müller and Marco Gehrig reveal what really matters.

    Watch Video
  6. Guest article in Horizont

    Tech for Good

    Apple adds new health functions to its Watch, Amazon buys a virtual care provider—what’s behind all this? Kai Müller explains how companies can use a customer-centric approach to benefit from the zeitgeist of sustainable behavior.

    Read now
  7. Guest article on HANSER Automotive

    Connected Consumer

    McKinsey identifies the "connected consumer" as one of the key trends in the automotive industry. In his guest article, CEO Kai Müller describes how German manufacturers can secure their future viability through digital connectivity.

    Read now
  8. New Look and Feel

    “AOK Gesundheitsmagazin”

    After the relaunch of the AOK website, the health magazine now also fits seamlessly into the digital web presence of Germany's largest health insurance company thanks to a UX/UI refresh.

    Learn more
  9. Podcast “Tech und Trara”

    Car connectivity as success criterion

    In the podcast, Kai Müller points out the influence of connectivity on the in-car customer experience and the interplay with autonomous driving.

    Listen now
  10. German Brand Award 2022

    Gold for Mercedes me Store App

    Strongest concept: The Mercedes me Store app – shopping app for connected cars and marketplace for other offers – was again honored for its first-class user experience.

    About the project

We create experiences that make a difference

A great customer experience (CX) occurs when customers achieve their goals as quickly and easily as possible. But only if you exceed individual expectations, you can leverage the full business potential.

The right strategy always focuses on pivotal experiences—things that really matter from the customer’s point of view.

At the intersection of technology, design and strategy, we create experiences that make a difference.

Experience One.

We help brands and businesses to tackle three key challenges

We unlock growth

Customer centricity as a strategy

We believe that sustainable business success requires putting real people at the centre of every strategy decision. That’s why we focus on customer behaviour and needs to identify pivotal experiences. Only when you know about the greatest potentials, you can realise them and develop the most effective CX strategy.

We increase efficiency

Data-driven experiences as a tool for success

Data is the foundation for good decisions. But only when you use that data to understand customer goals you can exceed expectations when it matters most. Data evaluation and data use are equally relevant when creating convincing experiences. To handle complexity, it is key to focus on well-defined use cases first and scale results into intelligent customer solutions afterwards.

We deliver innovation

A holistic approach to tech transformation

Digital transformation only gains momentum with tangible and sustainable results. Therefore, we design new processes, products and platforms in a holistic way: end-to-end. We know that for a great customer experience at the interface, a deep integration with business processes, IT and data management is required.

Our services

Experience Consulting

Business design & CX strategy
CX management & governance
Data analysis & science
Research & insights reports

Experience Design

Service design
UX design
Visual design
Interaction design

Experience Technology

Architectural design
Frontend development
Backend development

For brands and companies

Meaningful experiences

New service and mobile app

Mercedes me Flexperience

We created a completely new mobility experience with this new service and mobile app for flexible vehicle booking — the "Netflix for cars".

B2B customer portal

Mercedes OneWeb Vans

We redesigned and developed the global B2B platform and rolled it out in 72 markets.

Business customer application

Postbank Business Assistant

We designed and implemented an intuitive app for freelancers and self-employed, providing a mobile overview of finances and projects as well as offers and invoices at the tap of a button.

Website and customer portal

Bosch Home & Garden

We designed and developed the entire B2C platform consisting of online store, community, MyBosch member area and the "All about DIY" do-it-yourself magazine.

Digital showroom

smart retail digitalisation

We designed, developed and implemented the interactive vehicle configurator for the digital product experience at the point of sale, rolled it out and operated it in six different markets in Europe and Asia.

Intelligent configurator

Mercedes-Benz Lifestyle Configurator

In order to better understand customers and guide them to the right product faster, we developed a self-learning configurator that uses the customer’s lifestyle to suggest the right product.

Online store

Liebeskind e-commerce

We developed the brand strategy for online retail and implemented the store with a user-centric mobile-first approach.

Mobile App

Mercedes me Store

We consulted Mercedes-Benz with the conception of the new app for digital products. We integrated it into the Mercedes-Benz user experience seamlessly so that customers can book and use all me connect services and on-demand features, available for their Mercedes, easily.


The best team matters


Turn ideas into reality