We have three great reasons to be happy: no fewer than three of our projects have been recognized by the jury of experts at this year's iF Design Awards.
The international jury of 131 independent design experts was impressed by the “Baufritz Hauskonfigurator”, the modern website concept for bosch-ebike.com and the Customer Insights Studio, which were selected from almost 11,000 submissions from 66 countries.
Baufritz's “my smart green home” house-building configurator puts the customer at the center of the creative process. Thanks to the modular, architecturally planned house concept and intelligent logic, every digitally planned design can be realized. In collaboration with Baufritz, an intuitive, multidimensional experience has been created that transcends physical and digital boundaries, benefiting customers and sales alike.
When relaunching the bosch-ebike.com website, we followed a central theme: all functions, means of communication and the overall architecture had to meet the primary customer need: to find the ideal eBike. With the help of extensive UX research with dealers, product management, strategy departments and other stakeholders, we developed an innovative guide for the website and potential eBike buyers that is tailored to the specific interests and needs of users.
With the Customer Insights Studio, we have developed a way for companies and brands to democratize knowledge and provide them with real customer insights. Despite considerable efforts to become more customer-oriented, people and their needs are often still alien and intangible to organizations. The result: misguided developments, wasted resources and poor customer experience. The Customer Insights Studio helps companies develop products and services that their customers really want.
The iF Design Award is a world-renowned prize and seal of quality for outstanding design and design quality. It has been awarded for over 70 years by iF International Forum Design GmbH, one of the oldest independent design institutions in the world.