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Nov 03, 2022

New Look and Feel for the “AOK Gesundheitsmagazin”

As the lead for UX & UI, Experience One digitally implemented the new corporate design for the AOK health magazine.


Aline Stang Marketing & Communications

The health magazine “AOK Gesundheitsmagazin” fits seamlessly into the digital presence of the largest German health insurance company thanks to a UX/UI refresh.

The magazine contains everything worth knowing from the fields of preventive healthcare, medicine, research and sustainability for everyday life. The informative online offering is freely accessible for insured and interested parties.

Experience One was during the major relaunch of “AOK.de” already able to improve access to important information and services for more than 27 million insured persons. With the UX/UI update, “AOK.de” and health magazine now fit together seamlessly and offer a consistent look-and-feel.

With the refresh of the health magazine, we were able to make full use of all our experience from large and small projects with the AOK since 2021 and achieve a noticeable improvement very quickly.
Christian Pusch, Managing Director at Experience One, emphasizes the importance of experience for the corporate design relaunch of the AOK Gesundheitsmagazin.
Christian Pusch, Managing Director at Experience One
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