May 8th, 2025

Efficient, consistent, brand-appropriate: the new digital design system for ETAS

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Caspar TajbakhshPlatform Program Management

Together with ETAS, Experience One has developed a lightweight, scalable design system. The system efficiently integrates the corporate design into all digital products and ensures a consistent user experience and a uniform brand identity.

In-depth research phases, stakeholder interviews and design explorations resulted in a modular component framework based on the Atomic Design Method. Central design tokens in Figma enable cross-platform consistency and accelerate implementation. A comprehensive online style guide and automated workflows ensure that design and code are always synchronized.

Thanks to the ideas and expertise of the Experience One colleagues, the original project goal of developing individual tools for GUI design was transformed into a comprehensive digital design system.
Josef Hahn, ETAS Common UI Design System Lead

The result: a future-proof design system that streamlines processes, shortens time-to-market and sustainably improves collaboration between design and development.

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