At the German Design Award 2021, the Bosch Brand Guide was honored with a “Special Mention” in the category „Excellent Communications Design | Brand Identity“.
The digitale Design System von Bosch, which was developed in close cooperation with Experience One, convinced the jury with its pioneering design quality.
The Bosch Digital Design System is a central online plattform, that combines all the guidelines and elements of corporate and digital design. As a “living style guide”, users from across the company can participate and use the guidelines. This not only secures the global brand identity of Bosch, but also accelerates the market launch of digital offerings, increases the quality of the front-end code and reduces the costs for design and development.
Since 2011, the German Design Council has honored innovative products, projects, manufacturers and designers from the German and international design industry with the German Design Award.
