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Jun 01, 2023

Leaving SAP Fioneer, Holger Grünwald joins Experience One

Holger Grünwald joins the Experience One management team as Managing Director.

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Aline Stang Marketing & Communications

Innovationsexperte forciert als Managing Director digitale Transformation von Konzernkunden mit Conversational AI

Berlin, June 1, 2023—Comeback after eleven years. Holger Grünwald (43), most recently Global Head of Design at SAP Fioneer, is returning to Experience One after more than a decade. As Managing Director at the founder- and partner-led technology company, for which he was already Design Director in 2011, he is to increase the innovative power of corporate clients with the help of scalable systems and the latest AI technologies. Experience One designs and implements digital customer experiences for major international companies such as Mercedes-Benz, Kia and Bosch with around 160 digital experts.

With his deep understanding of international corporate structures, Holger as a designer always manages to drive innovation and implement outstanding digital products that inspire millions of people. The strategic deployment and our extensive investments in Conversational AI create the framework for taking our clients’ customer experience to a new level. In the future, every company will need to take this into consideration if it wants to remain competitive.
Kai Müller, founder and CEO of Experience One, praises Holger Grünwald’s design expertise and innovation know-how.
Kai Müller, founder and CEO of Experience One

Holger Grünwald will support corporations and brands across all Experience One deployment locations in realizing the potential of new technological approaches and design systems in their digital ecosystems.

Brands have to face one of the biggest changes of the last decades and act with foresight in order not to be overtaken by the competition due to the high degree of automation and autonomy of design systems. This requires a high level of innovation and strong implementation expertise for digital platforms. Experience One provides the necessary clout in strategy, design and technology. Combined with know-how in artificial intelligence and a focus on user and customer experience, this creates a hot spot for forward-looking corporate development.
Holger Grünwald, new Managing Director of Experience One, sees Experience One as a hot spot for forward-looking corporate development.
Holger Grünwald, Managing Director of Experience One

„Marken müssen sich einer der größten Veränderungen der letzten Jahrzehnte stellen und
vorausschauend agieren, um durch den hohen Grad an Automatisierung und Autonomie von
Designsystemen nicht von der Konkurrenz überholt werden. Dazu bedarf es einer hohen
Innovationsbereitschaft und einer starken Umsetzungskompetenz für digitale Plattformen.
Experience One bietet die dafür notwendige Schlagkraft in Strategie, Design und Technologie.
Kombiniert mit dem Know-how in künstlicher Intelligenz und dem Fokus auf User und
Customer Experience entsteht hier ein Hot Spot für zukunftsweisende
Unternehmensentwicklung“, begründet Grünwald seinen Wechsel.

About Holger Grünwald

Holger Grünwald combines his design and strategy expertise in the development of revolutionary products, digital ecosystems and brand management with many years of experience in the finance and insurance sectors. In his previous positions as Global Head of Design at SAP Pioneers, Managing Director of Commerzbank’s innovation incubator Neugelb Studios and founder of Kørnvaald (formerly Taobot), he was responsible for global UX strategies for brands such as Commerzbank, Deutsche Bank, Leica, Mercedes Benz and O2, and created digital products for the banking experience of the future.

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Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.

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