Managing Director, Jens Fauth talks in an interview with Top Interactive Agencies about technological developments, customer experience, and his personal career.
Jens Fauth notes that the customer experience today has become more seamlessly immersive and natural. However, he also points out that there is still significant room for improvement, especially in non-digital industries with complex processes.
Listening to the user and acting upon it is key to a successful digital transformation. Sounds simple but a lot of companies fail miserably.
Jens Fauth, Managing Director at Experience One
Looking to the future, Fauth is enthusiastic about the potential of machine learning in the creative process and emphasizes its role as an addition rather than a replacement.
Read the entire interview at TIA.
