If you want to steer the customer journey, you need one thing above all else: control over your own data. This is exactly where the new Kia Used Car Locator comes in—a tool developed by Experience One in collaboration with Kia Europe.
The platform aggregates used car data from several European markets and makes it available on kia.com as well as on dealer websites. This creates a centralized solution that makes it easier for users to search for vehicles—while also giving Kia greater transparency and control over data and leads.
Experience One was responsible for UX and UI design as well as front-end and back-end development. The result is a modern single-page application that intuitively guides users through the vehicle search process—with clear filters, transparent vehicle information, and a direct way to contact the dealer. The platform also offers benefits for dealers: inquiries are recorded centrally, become visible more quickly, and no longer need to be checked across different systems.
Central database for multiple European markets
At the heart of the solution is a data aggregation system operated by Kia Europe. It collects, cleans, and standardizes vehicle data from various national sources and makes it available via an API-based architecture.
This gives Kia Europe greater transparency into published vehicle listings and incoming leads, enabling it to work with local markets to improve data quality in a targeted manner.
A foundation for future developments
The platform has a modular design and is built to accommodate additional markets and features. This creates a scalable foundation for future digital services related to the used-car market—and for a customer journey that Kia can shape more independently.