Can artificial intelligence be used to build the “digital twin” of a journalist?
In an AI self-experiment with the editor of a major German weekly magazine, we took on this challenge.
Appearance, voice, presence, and personality were only a small part of the challenge. Even more important was the question: What does the journalist have to be able to do in order to deliver a benefit rather than just being a gimmick?
Equipped with the relevant knowledge and the decisive skills, the journalist clone becomes a co-editor who answers readers' questions about their articles and enables completely new ways of interacting with news content.
Despite the hype, the possibilities of generative AI are simply underestimated.
Kai Müller, Founder and CEO of Experience One
Read more about the experiment in an interview with Kai Müller in MEEDIA.
