Finding Instead of Searching: An Individual Vehicle Recommendation Within 90 Seconds

100,000 stored vehicle types. But only one question counts when assessing the recommendations to make: “What are you looking for?” By selecting from twelve central characteristics—for example sportiness, off-road capability, storage space, performance, efficiency, etc.—users were able to prioritize what really matters to them in just three steps. This way, the recommendation engine found the right model from over 50,000 possible combinations. Users quickly and conveniently obtained their preferred orientation without having to “speak Mercedes” and deal with details such as MBUX, ENERGIZING or 4MATIC. As a result, the focus was fully on the customer's need of finding the right model.

We rolled out the Model Finder in 20 markets and seamlessly integrated it into the Mercedes-Benz digital ecosystem. In total, the tool had more than three million users. From the recommendations, prospective customers were led to relevant options with just one click: On product detail pages, they were able to find additional information on the respective models. The majority of users, however, switched directly from the best match to the configurator in order to further equip and customize the vehicle according to their own wishes. Alternatively, users were able to book a test drive for their recommended dream car directly within the Model Finder.