Tech for Good
Apple adds new health features to its Watch, Amazon buys a virtual care provider—is this just a purpose campaign or is there more to it?
Kai Müller, CEO of Experience One, recognizes a growing need among consumers to behave more sustainable. The big tech players have already spotted this need and started to support sustainable decisions by providing new functionalities—for instance carbon-saving routes on Google Maps. No wonder, as Tech for Good promises a huge growth market.
This guest article in “Horizont” explains how companies can leverage the potential of tech for good with a customer-centric approach, and what uncomfortable decisions they have to make during the process.