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Nov 08, 2022

Competing for Connected Consumers

How can German automakers secure their future viability through digital connectivity? Read more in this guest article by Kai Müller.


Aline Stang Marketing & Communications

The market demands more than just e-mobility and engineering—customer expectations are geared towards connected and mobile products and services that offer a holistic customer experience (CX).

According to McKinsey, digital connectivity is a key aspect driving the German automotive industry toward digital transformation. This includes an operating and design system that combines connectivity and software. But there is a lack of tech pioneers and software revolutionaries creating the foundation for this experience.

Mercedes is leading the way and has already developed the Mercedes me Store app, a mobile marketplace that enables selection, purchase and activation of digital services. Key factors in gaining momentum for further development are customer response and human resources on the part of the automakers.

For Generation CX, perfect engineering and detail-oriented vehicle design are taking a back seat. Connectivity and digital services with outstanding UX are becoming increasingly decisive for the choice of vehicle.
In the guest article of “HANSER automotive”, Kai Müller describes how German manufacturers can secure their future viability through digital connectivity.
Kai Müller, Founder and CEO of Experience One

The guest article by CEO Kai Müller in “HANSER automotive” provides answers on how German manufacturers can take on this new challenge and avoid ending up merely as hardware suppliers for Apple CarPlay.

Read article (in German)

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