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Nov 17, 2023

Digital Twin live on stage – Lebensmittel Zeitung

Photo: Winkler Studios / Jörg Sarbach

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Julia Keller Marketing & Communications

How retailers can best prepare themselves for the current and future challenges facing the industry was discussed at the Retail Congress Germany. Experience One brought Stephan Tromp's digital twin to the stage.

Stephan Tromp, Deputy Managing Director of Handelsverband Deutschland e.V. and Kai Müller, CEO of Experience One, exchanged views with Tromp's digital alter ego live on stage. Their topics? Challenges for retailers, trends in the Christmas business and the potential of AI applications in the industry.

Experience One developed its digital twin together with Stephan Tromp and trained it with specific data. A playful and illustrative approach for decision-makers in retail to understand the technology behind it, its potential and limitations.

Read the article (Lebensmittel Zeitung; German only)

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About Experience One AG

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.

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