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Jul 20, 2023

stern Reporter Cloned!

In the 24-hour AI experiment by stern and Experience One, a digital twin that opens up new interactions with news.

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Aline Stang Marketing & Communications

Is it possible to create the digital doppelganger of a reporter in 24 hours with the help of artificial intelligence? In an experiment with the weekly magazine stern, we took a chance.

What if Conversational AI provided a completely new approach to news? If you could ask questions about each article and have the author explain the background?

With this in mind, we started the self-experiment and not only recreated appearance, voice, and behavior, but also integrated context and equipped it with appropriate capabilities.

As Experience Engineers, we had a lot of fun meeting cultural author Stephan Maus. In the latest issue of stern and online, he reports how far we got in the experiment and what meeting his alter ego did to the reporter (in German):

Go to article (stern+)
  1. In Experience One’s Berlin office, Conversational AI was used to create the digital twin of a stern reporter.
  2. Kai Müller from Experience One uses conversational AI to create the digital twin of stern reporter Stephan Maus.
  3. Sebastian Luxem from Experience One uses conversational AI to create the digital twin of stern reporter Stephan Maus.
  4. The digital doppelganger of stern reporter Stephan Maus was created by Experience One in less than 24 hours.
For us, it was an exciting experiment that directly grounded the hype around Conversational AI and inspired us to create many more use case scenarios for different industries.
Kai Müller, CEO of Experience One, emphasizes how engaging with Conversational AI helps to understand the potential of the technology.
Kai Müller, Founder and CEO, Experience One

If you want to get to know the multi-faceted vocabulary, peppered with humor and irony, you’ll find the not-so-evil author twin here (in German):

Go to the digital twin

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About Experience One AG

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.

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