Designing products and services for the generation CX
Electric, smart and connected – this is the future of the automotive industry. Customers of the Generation Customer Experience (CX) are approaching products and brands with new expectations: If you don't want to go under in the fiercely competitive market, you have to make customer experience the absolute focus. Not only the demand, but also the supply of electric cars will increase massively in just a few years: With more than 300 models, well-known but also new manufacturers will enter the ring within the next two years. This means that car manufacturers are faced with a question that applies to many industries: How must products and services be designed for Generation CX in order to be successful?
One example is the Mercedes me Store app: It gives a foretaste of the connected car of the future. The marketplace brings connected services to where the user needs them: from the smartphone directly into the car. Marco Gehrig, Manager of Mercedes me Store, and Kai Müller, CEO of Experience One, compiled the learnings and winning strategies from the development of the Mercedes me Store app and presented them at DMEXCO @home 2021. Here you can find the video from the event with valuable strategy tips for successful digital projects for Generation CX:
That the app is successful is proven by over 1 million users and the outstanding ratings in the app stores. The fact that it is even a benchmark for the industry is also confirmed by the jury of the AutoVision Awards 2021 where the Mercedes me Store won an Ottocar Award in the category Apps for mobile devices.