June 5th, 2025

EO Day 2025: Road to Agentic AI

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Silvia FrankMarketing & Communications

With EO Day 2025, Experience One has once again hit the nerve of digital transformation: Under the motto "Road to Agentic AI", thought leaders, decision-makers and practitioners came together to discuss the real progress and urgent issues surrounding artificial intelligence in organisations. The focus: How AI can become not just a technology, but a capability in organisations. Our highlights summarised.

The event kicked off in the afternoon: Bosch, Experience One, STIHL and ZEISS gave exciting insights into their real-life AI use cases in four practice sessions. Participants experienced face-to-face how companies are dealing with challenges in the AI transformation and realising concrete potential.

  • Don't Rent Your AI Future – Build It (Bosch Digital)
  • Landing pages made easy: When an AI CMS revolutionizes the content creation process (Experience One)
  • Quality in – Quality out (STIHL)
  • Personalized B2B campaigns with AI (ZEISS)

Agentic AI is coming - and it's changing everything

With Agentic AI, we are facing a tectonic upheaval, says Kai Müller, CEO Experience One, in his keynote speech:

Systems are no longer programmed to assist us - they act independently, make decisions and take responsibility. A tool becomes an agent. The relationship between man and machine is being renegotiated - especially in our daily work
Kai Müller, CEO Experience One

Those who create now instead of waiting will remain capable of acting.

The panel talk was particularly exciting: If organisations could invest 1, 10 or 100 million euros in AI - what would they do? Radical simplification of bureaucracy or ethically controlled resource allocation in public administration and healthcare?

AI systems that independently pursue goals and make decisions in the future will redefine traditional leadership. One hypothesis that has been put forward was We are the last generation that only leads people. What does this mean for organisation, responsibility and culture?

The experts Anita Klingel (IPAI), Oliver Jung (BARMER) and Jochen Tham (Carl Zeiss Meditec AG) shared valuable ideas and thoughts with Kai Müller (Experience One) and the audience, which resonated for a long time and also provided an opportunity for lively discussions during the networking session afterwards.

What remains of EO Day? Five takeaways that will have an impact

- 2025 will be the year of AI workflows: Companies will launch their first (partially) autonomous agents and pave the way for fully autonomous systems. - Only those who implement now will be able to act: The decisive step lies in the application - with responsibly developed, user-centred workflows. - Germany's AI advantage lies in operational expertise - not in model development, but in a deep understanding of operational processes. - UX will play a key role: for new interaction logics in which AI agents can act in a meaningful and user-centred way. - Clearly defined responsibilities for AI agents: Specialisation and modular architectures for scalability are needed, especially in multi-agent systems. - From data silos to knowledge organisation: Only those who structure information and make it accessible can really use AI effectively.

A day full of depth, clarity and courage for implementation

EO Day 2025 was not a buzzword firework display - but a call for responsibility. For real implementation, for sustainable technology - and for a society that does not reinvent itself with AI, but readjusts itself.

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