The Mercedes me Store app wins the silver “OttoCar” trophy for its innovative marketplace approach and intuitive user experience at the AutoVision Award 2021 in the category “Apps for mobile devices”.
The quality and diversity of digital products and services is increasingly becoming a decision criterion when choosing a car brand. Against this background, the Mercedes me Store app is a central tool for customer formation, new customer acquisition, and sales. It also plays a major role in the current and future importance of the brand.
With its future-oriented marketplace approach, the Mercedes me Store app won as a convenient shopping app for digital services in the “Online / Digital / Interactive” category. It scores not only with its scalability and future orientation, but also with its outstanding user experience.
The AutoVision Award is a biennial international creative festival supported by Filmservice International and the German Association of the Automotive Industry (VDA). At the contest, the best productions from the automotive industry and the mobility sector are awarded the “OttoCar” trophy.
