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Jun 09, 2022

First-Class User Experience

Experience One received the “German Brand Award” in gold for the Mercedes me Store app in the category "brand strategy and creation user experience".


Aline Stang Marketing & Communications

The Mercedes me Store app received the “German Brand Award” in gold from the German Design Council for its outstanding user experience.

With the app, developed by Experience One, Mercedes-Benz can position itself convincingly in the competitive billion-dollar “connected car” market.

The strong CX concept and the excellent implementation of the Mercedes me Store app convinced the jury of the German Design Council and achieved the highest award in the category “excellence in brand strategy and creation | brand communication—user experience”: gold.

At the “German Brand Award 2022” Experience One wins with the Mercedes me Store app gold for their user experience.
The new Mercedes me Store app links the vehicle with the personal lives via smartphone of customers in an extremely clever way. The consistently user-centered and personalized app becomes an attractive marketplace—selecting, purchasing and activating digital services is easier and faster than ever, promising a completely new, highly convenient shopping experience. A visionary concept that has been convincingly implemented in terms of form and content and attractively expands the portfolio of vehicle-based services.
Jury of the “German Brand Award 2022”

The “German Brand Award”, a competition organized by the “German Brand Institute”, presents annual prizes to companies, agencies, service providers, branders and organizations that stand out for their outstanding brand management, sustainable campaigns or exceptional marketing projects.

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