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Experience One
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Jun 09, 2022

First-Class User Experience

Experience One received the “German Brand Award” in gold for the Mercedes me Store app in the category "brand strategy and creation user experience".

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Aline Stang Marketing & Communications

The Mercedes me Store app received the “German Brand Award” in gold from the German Design Council for its outstanding user experience.

With the app, developed by Experience One, Mercedes-Benz can position itself convincingly in the competitive billion-dollar “connected car” market.

The strong CX concept and the excellent implementation of the Mercedes me Store app convinced the jury of the German Design Council and achieved the highest award in the category “excellence in brand strategy and creation | brand communication—user experience”: gold.

At the “German Brand Award 2022” Experience One wins with the Mercedes me Store app gold for their user experience.
The new Mercedes me Store app links the vehicle with the personal lives via smartphone of customers in an extremely clever way. The consistently user-centered and personalized app becomes an attractive marketplace—selecting, purchasing and activating digital services is easier and faster than ever, promising a completely new, highly convenient shopping experience. A visionary concept that has been convincingly implemented in terms of form and content and attractively expands the portfolio of vehicle-based services.
Experience One wins gold for the Mercedes me Store app at the German Brand Award 2022, thanks to its outstanding user experience.
Jury of the “German Brand Award 2022”

The “German Brand Award”, a competition organized by the “German Brand Institute”, presents annual prizes to companies, agencies, service providers, branders and organizations that stand out for their outstanding brand management, sustainable campaigns or exceptional marketing projects.

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In 2 categories Experience One wins the German Digital Award in silver with the Mercedes me Store app.
Award

Distinguished User Experience

The Mercedes me Store app convinces the jury of the “Deutscher Digital Award” in 2 categories and wins an award in each.
From premium vehicle to connected car: Experience One realizes the Mercedes me Store app with a scalable marketplace for Mercedes-Benz.
Project

Mercedes me Store App

The mobile store for connected services uses a marketplace approach to transform vehicles into connected living spaces.

About Experience One AG

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.

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