Be well, OneWeb Vans! After six years, the B2B platform will be integrated into the Mercedes-Benz AG passenger car platform in November 2023. Experience One managed the project from conception to rollout to integration.
For a uniform online sales strategy and a consistent brand presence, the German automobile manufacturer's passenger car and commercial vehicle platforms were (re-)merged at the end of 2023. Since 2017, we have been responsible for the conceptual, visual and technical project quality of the entire platform in more than 70 countries. We continue to take care of the creation and maintenance of the extensive product content and ensure that content on the central, comprehensive product information system remains up to date.
Our Highlights? Wo do we even start?
- Within the first year of our collaboration, we were able to successfully implement UX, UI, development and launch for 73 different markets. And more than exceeded the original target of 60 markets.
- OneWeb Vans gave us the opportunity to take a very customer-centric "one-stop shop" approach. The result: a linked concept from strategy, conception and design to rollout, support and continuous further development of the customer journey and websites.
- During the coronavirus pandemic, we developed completely new approaches to cross-team project work, such as remote workshops in the whiteboard collaboration tool. A game changer in our project collaboration.
- In six years we had 119 releases – an impressive number!
During the rollout, the coordination and implementation with market managers from over 65 countries was entirely in our hands. Direct contact with those responsible made a significant contribution to the success of the rollout.
We have driven, changed and learned - together. Without our partners on the customer side, the project team at Experience One and our goal-oriented and trusting collaboration, we would not have mastered this wild ride so successfully.
And because, as we all know, you should leave when things are at their best, we say thank you and send this project on its next journey. We wish the OneWeb Vans team continued success for everything that lies ahead, always enough energy in the tank on short and sometimes longer journeys: Happy Sprint! We look forward to continuing to further collaboration on new projects!
