Tackling the Complexity of In-Car Commerce
Digital services and the connectivity of vehicles with smartphones are becoming more and more crucial when choosing a new car. In the end: It’s all about the user experience, not the brand anymore.
Based on the common experience from designing and developing the Mercedes me Store app, Kai Müller and Marco Gehrig report in the keynote "Tackling the Complexity of In-Car Commerce" from the E-commerce Berlin Virtual on May 27, 2021. They show how new digital services get in the car fast and conveniently for customers.