Knowledge is power. However, in times of generative AI, knowledge is also the new hard currency when it comes to the targeted use of technology for digital transformation and innovation.
In an era where technology is at the heart of every innovation, AI is at the forefront. The new generative AI technologies have long since conquered marketing and are fundamentally changing it. From the generation of images and texts to support as co-pilots: AI is already enabling new potential for creativity and efficiency. But the journey for marketers does not end here. In fact, AI is opening up a world in which the customer approach is being revolutionized.
Essential for this: knowledge. And not just any company information, but ideally specific product information, FAQs and insights from customer service and the customer journey. With this specific company knowledge, the AI can then be trained for a specific application: as an internal knowledge coach or as the ultimate customer advisor that enters into dialog with customers and competently takes them by the hand in a 1:1 consultation.
Nina Haller writes about data and innovation in her column for “Absatzwirtschaft”.
