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Newsroom

At Experience One's EO Day 2024, future shapers come together to develop the new generation of customer experience.
Apr 25, 2024
EO Day 2024 „NextGen CX. Leading through AI“
On April 25, we will present the future of customer interaction. In interesting presentations by leading experts and exciting panel discussions, we will dive deep into use cases and address key issues of AI-driven transformation.
Nina Haller, Experience One, on the AI transformation in marketing, improved experiences and the to-dos for German companies.
Podcast | Mar 27, 2024
AI transformation in Marketing—Podcast „Vor der Welle“
AI has the potential to change everything—and it will. What will be important for content creation in the future, how AI assistants can be used to create better experiences and what German companies should do now to avoid missing out: Listen now.
Nina Haller from Experience One on knowledge as a driver of successful innovations with generative AI.
Mar 22, 2024
Knowledge is the new gold
In the future, “knowledge” will be the new gold, not “data”. Generative AI is the driver of innovation—from marketing to the entire company.
In the "STRAT TALKS" podcast, Nina Haller (CMO Experience One) talks about AI and explains the potential that lies dormant in the technology for companies.
Podcast | Mar 14, 2024
From FOMO to FOBO – STRAT TALKS
In the "Strat Talks" podcast, Nina Haller shares her AI expertise and explains the potential the technology offers for the creative industries, but also for all other companies.
Experience One coaches participants in the “Digital Future Challenge” ideas competition organized by Initiative D21 and the Deloitte Foundation.
Feb 09, 2024
How to Pitch Innovation like a Changemaker
In the “Digital Future Challenge” ideas competition organized by Initiative D21 and the Deloitte Foundation, Experience One is supporting future changemakers from all over Germany with their pitches for innovative AI solutions.
Experience One wins mandate for “Stadtradeln” and will be responsible for the digital core of the campaign in the future.
Feb 07, 2024
Experience One wins international “Climate Alliance” network
In the competition for the “Stadtradeln” campaign, the UX/UI concept is a convincing combination of playful, interactive and motivating approaches, with the aim of encouraging even more people to make an active contribution to climate protection.
As a member of the general association of communications agencies GWA e.V., Experience One would like to actively shape the AI transformation of the industry.
Feb 01, 2024
AI transformation of the communications industry
AI makes us faster, more efficient and smarter - and will revolutionize the way we approach customers. As a result, the role of marketers must also fundamentally evolve. As a member of the general association of communications agencies GWA e.V., we would like to help shape the ch...
Nina Haller becomes CMO of Experience One and contributes her expertise in technology-driven marketing.
Jan 25, 2024
Nina Haller appointed Chief Marketing Officer
The marketing and digital expert wants to put generative AI on the agenda of all CMOs in order to secure a strategic competitive advantage and innovation leadership for companies.
Experience One was responsible for the UX, UI and front-end development of the innovative ESG data platform "Dataland".
Jan 24, 2024
ESG data platform Dataland launched
Dataland, the innovative and community-oriented platform for ESG data, is creating a data marketplace for fair and transparent data trading. UX, UI and frontend development come from Experience One as a partner of the project.
At Experience One, we are developing measures to promote inclusion and equality in the workplace as part of the “Inklupreneur program”.
Jan 16, 2024
Inclupreneur program
As a part of the current cohort of the “Inklupreneur program”, which is a project to promote the inclusion of people with disabilities, we want to create awareness, sensitize and identify blind spots.
During the World Economic Forum 2024 in Davos, Kai Müller talks about generative AI and best practices for the use of digital CEO twins.
Jan 12, 2024
Can an AI run a company?
As part of SAP's "The Art of Business" event during the World Economic Forum in Davos, Kai Müller gives impulses on how Generative AI will change the role of the CEO - and what decision-makers need to do now.
Experience One is a member of the IDZ and aims to promote networking, communication and knowledge exchange in the field of user experience design.
Jan 08, 2024
IDZ Membership
By becoming a member of the International Design Center (IDZ) Berlin, we aim to promote networking and the exchange of knowledge and experience for better user experiences.
Experience One would like to thank you for the many years of project cooperation within the framework of OneWeb Vans.
Dec 07, 2023
We say Thank You!
After six years with the B2B platform OneWeb Vans, which we were able to accompany from conception to development to rollout and ongoing operation, we’re saying goodbye to this project—and continuing to work together on other levels.
Experience One has appointed Sebastian Luxem as its new Chief Technology Officer.
Dec 07, 2023
Sebastian Luxem appointed Chief Technology Officer
Experience One appoints Sebastian Luxem as CTO and continues to rely strongly on technology as a driver of innovation.
Experience One has fully digitalized the online leasing process for private customers and created a completely new user experience.
Dec 01, 2023
Vehicle leasing has never been easier
Anyone who wants to lease a vehicle online is usually faced with a complex process that can quickly become overwhelming. Together with Mercedes-Benz, we have fully digitalized the online contract conclusion process and taken the customer experience to the next level.
Generative AI enables the use of digital CEO twins, such as that of Experience One CEO Kai Müller.
Dec 01, 2023
Will generative AI cost us jobs?
Generative AI will change the working world of the future. In its article on digital CEO twins, t3n magazine outlines what this could look like today.
The potential of AI in various areas of the company is illustrated by the digital doppelgangers.
Nov 28, 2023
AI innovation with a digital doppelganger
By integrating digital twins, the potential of AI can be developed in different business areas and industries. Report in Page Magazine for Design, Code and Business.
The HR concept "Only Caring is Caring" is designed to support employees in the areas of flexibility, wellbeing and health.
Nov 24, 2023
HR Excellence Awards
"Only Caring is Caring" made it onto the shortlist of the HR Excellence Awards straight away. In addition to the existing offers for employees, the HR concept goes one step further and includes benefits in the areas of flexibility, wellbeing and health.
Through exploration, every CEO can recognize the potential of generative AI and implement it in their company.
Nov 23, 2023
CEO wants to save a third of his working time with Digital Twin
Kai Müller wants to save a third of his working time by 2025 with the help of his digital twin. In Business Insider, he talks about why this approach is relevant for all CEOs.
Lebensmittel Zeitung talks about Kai Müller's appearance at Handelskongress. Stephan Tromp's digital twin was also there.
Nov 17, 2023
Digital Twin – Lebensmittel Zeitung
Three retail and AI experts took to the stage at the Retail Congress 2023: Kai Müller, Stephan Tromp and his Digital Twin discussed the challenges and opportunities of AI for the retail sector. Lebensmittel Zeitung reports.
Unsere Experten für digitale Transformation und KI-getriebene Geschäftsmodelle auf dem Handelskongress Deutschland.
Nov 15, 2023
Handelskongress 2023
What are the opportunities of generative AI for the retail sector and how can companies position themselves for the future as part of the AI transformation? Meet our digital transformation experts at Handelskongress 2023.
Nov 14, 2023
How companies can tap into AI now
Generative AI is on everyone's lips. The technology could become an absolute game changer for companies and entire industries. But are we even ready for it? Kai Müller on the relevance of AI for companies and what CEOs need to do now to avoid being left behind.
Holger Grünwald (Experience One) ist Experte für User Experience im Banken- und Versicherungswesen und wird auf der ADC Digital Conference sprechen.
Nov 06, 2023
ADC Digital Conference 2023
At the ADC Digital Conference in Düsseldorf, Holger Grünwald, an expert in banking and insurance, talks about the customer experience of the future.
At Experience One's EO Day "rethink - Generative AI", guests were able to gain fresh ideas for generative AI.
Oct 19, 2023
EO Day 2023: rethink – Generative AI
On 19 October, future designers from the fields of product, data, technology, design and marketing met in Berlin. From exciting keynotes and a lively panel discussion, the visitors were able to take home new impulses. Read now.
The potential of AI for authorities and public administration is huge. Kai Müller with a specialist article in "Wissensmanagement".
Sep 29, 2023
The administrative process of the future
How can we leverage the potential of the new AI generation and rethink citizen orientation in administration? Kai Müller with a specialist article in "Wissensmanagement".
Sep 25, 2023
CONNECT23 – Re:think
At our annual company event CONNECT, we focused this time on the practical application of AI tools. Over three days together in Berlin, we had plenty of time to learn, listen and exchange ideas.
Kai Müller, CEO of Experience One, explains at Digital X why every company needs to build its own branded AI experience.
Video | Sep 20, 2023
Gamechanger for the German economy
Generative AI belongs at the top of every CEO’s agenda. At Digital X, Kai Müller explains why every company must now build its own branded AI experience.
Luise Hübbe, CSO at Experience One, speaks about AI-driven transformation in the mobility sector at the “WeAreDevelopers World Congress”.
Jul 25, 2023
AI-driven Transformation to Recruiting
Represented twice: from AI-driven transformation in the mobility sector to the best employer experience for tech recruiting—“WeAreDevelopers World Congress”.
With Conversational AI, a digital twin was created in the stern and Experience One experiment that opens up new interactions with news.
Jul 20, 2023
stern Reporter Cloned!
Author Stephan Maus now exists twice. We created his digital twin in a 24-hour experiment. How did we go about it and how true to the original is the twin really? In stern, the reporter reveals what happens when you meet your alter ego.
The Digital Fashion Showroom for OLYMP by Experience One is nominated for the UX Design Awards 2023.
Jul 18, 2023
UX Design Award: Public Choice
With our innovative sales platform “Digital Fashion Showroom” for OLYMP, we rethink fashion sales completely and transform sales appointments into buying experiences that make a difference: phygital, co-creative, and end-to-end. Nominated for UX Design Award.
Jens Fauth from Experience One shares learnings and best practices in digital retail at Digital Signage Summit Europe 2023 in Munich.
Video | Jul 05, 2023
The Future of Retail Experience
Only with a relentless customer-centric view the digital and the real world can be interweaved to form an exceptional brand experience in the omni-channel retail. Jens Fauth is sharing learning and best practices at Digital Signage Summit Europe 2023 in Munich.
Kai Müller, CEO of Experience One, talks to Christian Jakubetz about concrete use cases for an applied Generative AI.
Podcast | Jun 29, 2023
How AI is Changing the Web
Do we still need a browser, or will a digital co-pilot pick us up in the future? Why companies need to start experimenting now.
Holger Grünwald, Managing Director of Experience One, shows use cases for Conversational AI at “Digital Customer Experience 2023”.
Video | Jun 13, 2023
Conversational AI for tomorrow’s Customer Experience (Video in German)
At “Digitale Kundenerfahrung 2023”, Holger Grünwald shows how banks and insurance companies can use new AI technologies for customer interaction.
As a member of D21 initiative, Experience One is committed to digital change and user-centered digital transformation.
Jun 01, 2023
Engagement for digital society
Experience One has joined D21 initiative to promote digital change in Germany and focus on user-centered digital transformation.
Holger Grünwald verstärkt die Geschäftsführung von Experience One als Managing Director.
Jun 01, 2023
Holger Grünwald appointed Managing Director
Comeback after eleven years: Holger Grünwald joins the management team at Experience One and pushes the digital transformation of corporate customers with Conversational AI.
Luise Hübbe and Kai Müller, Experience One, will show at the XI Forum which steps are necessary on the way to an AI-driven customer experience.
Video | Jun 14, 2023
From Hype to Reality with Conversational AI
At the XI Forum in Cologne, Luise Hübbe and Kai Müller will show what changes Conversational AI has on different industries and which steps are absolutely necessary on the way to an AI-driven Customer Experience.
Sebastian Luxem from Experience One builds the “digital twin” with the editor of a major German weekly magazine in an AI self-experiment.
May 30, 2023
The Digital Editor
Can you clone a journalist in just 24 hours with Generative AI? In a self-experiment with the editor of a major German weekly magazine, we took up the challenge and built the “digital twin”.
ChatGPT & Co.: At the OMR Festival 2023, Experience One shows how Conversational AI shapes the customer experience of the future.
Video | May 10, 2023
Conversional AI—The New Era of the Internet
ChatGPT, Midjourney & Co.—In the OMR Masterclass, Experience One demonstrates how to build a “digital twin” within a couple of hours. We lift up the customer experience showing concrete use cases for insurances, public sector, and automotive.
The digital fashion showroom developed by Experience One for OLYMP received the “Deutscher Digital Award” for its UX.
May 04, 2023
Deutscher Digital Award for OLYMP
The digital fashion showroom, developed for the shirt manufacturer OLYMP, received the “Deutscher Digital Award” for its excellent user experience.
Generative AI is radically changing the way people interact with brands and companies, says Kai Müller, CEO of Experience One.
Apr 25, 2023
The rise of Generative AI
Artificial intelligence is fundamentally changing the way people interact with brands and companies. In the latest TIA Report, Kai Müller takes a closer look at the consumer perspective and the potential of Generative AI.
In the interview with TIA, Jens Fauth, Managing Director, talks about his personal journey with Experience One.
Mar 15, 2023
Interview with Top Interactive Agencies
Managing Director, Jens Fauth talks in an interview with Top Interactive Agencies about technological developments, customer experience, and his personal career.
In dem Artikel für „StartupValley“ teilt Kai Müller, CEO von Experience One, seine Meinung zu Gründungen, die auf einen schnellen Exit abzielen.
Jan 31, 2023
The Anti-Exit-Strategy
More and more start-ups have one common goal: a quick exit. Kai Müller shows how, in contrast, an entrepreneurial attitude produces more resilient and innovative companies.
In an interview with “New Business” Magazine, Kai Müller, CEO of Experience One, shares his experience building large digital platforms.
Jan 16, 2023
Small talk with “New Business” Magazine
Kai Müller, CEO and founder of Experience One, makes “small talk” with “New Business” Magazine, shares why mini-events are key to healthy corporate culture, and what his most important pitch win was.
Über Employee Experience und CX-Learnings spricht Kai Müller, CEO von Experience One, im New Work Chat mit Gabriel Rath.
Podcast | Dec 23, 2022
From New Work to Employee Experience
In the “New Work Chat” podcast, Kai Müller talks about insights from customer experience design and how they can be used for a positive employee experience.
In this interview by “WirtschaftsWoche”, Kai Müller, CEO of Experience One, shares interesting insights from his private life.
Dec 21, 2022
Close Up
Power Rangers, cappuccino, and the Markus-Lanz-show: In the management blog of “WirtschaftsWoche”, CEO Kai Müller shares insights into personal matters and everyday life at his company Experience One.
Dec 19, 2022
Future Shaping vs. Unicorn Chasing
Kai Müller, CEO of Experience One, explains why it is crucial that founders don’t just look at the exit, but set their company up for the long term and sustainability.
Tech for Good: Kai Müller, CEO of Experience One, explains how companies can meet customer needs.
Nov 23, 2022
Tech for Good
In his guest article, Kai Müller explains how companies can use a customer-centric approach to benefit from the zeitgeist of sustainable behavior.
The Connected Car Experience for Generation CX - Kai Müller from Experience One and Marco Gehrig from Mercedes-Benz will discuss this topic at Moonova.
Video | Nov 23, 2022
The Connected Car Experience for Generation CX
What does the new Generation CX demand from connectivity and the in-vehicle experience? Kai Müller and Marco Gehrig reveal what really matters.
How can German automakers secure their future viability through digital connectivity? Read more in this article by Kai Müller.
Nov 08, 2022
Competing for Connected Consumers
In his guest article, Kai Müller describes how German manufacturers can secure their future viability through digital connectivity.
As the lead for UX & UI, Experience One digitally implemented the new corporate design for the “AOK Gesundheitsmagazin”.
Nov 03, 2022
New Look and Feel for the “AOK Gesundheitsmagazin”
The health magazine now also fits seamlessly into the web presence of Germany's largest health insurance company thanks to a UX/UI refresh.
Kai Müller from Experience One talks about car connectivity & customer experience in the podcast “Tech und Trara”.
Podcast | Oct 10, 2022
Car Connectivity & Customer Experience
In the podcast “Tech und Trara”, Kai Müller points out the influence of connectivity on the in-car customer experience and the interplay with autonomous driving.
The future of digital ordering and showrooms is the basis of the panel discussion at the “Digital Fashion Summit”.
Sep 14, 2022
The Future of Digital Ordering and Showrooms
CX expert Jens Fauth and Tina Anschütz from OLYMP discussed together with Daniel Schmidt from s.Oliver at the “Digital Fashion Summit”.
130 Experience Engineers gathered at CONNECT22 to spend three days shaping the future together.
Aug 31, 2022
Corporate Event CONNECT22
The motto of our CONNECT22: inspire, grow, create. Around 130 experience engineers came together for three days to shape the future.
The management of Experience One is strengthened by Luise Hübbe and Christian Pusch.
Aug 04, 2022
Reinforcement of the Management
Luise Hübbe joins the Experience One management team as Managing Director and Chief Strategy Officer and Christian Pusch as Managing Director.
The OLYMP Digital Showroom by Experience One shows how B2B sales must be today: co-creative, phygital, anywhere.
Video | Jul 06, 2022
Digital Showroom: How Fashion Order Works Today
How is a “phygital” experience created in the fashion showroom? Tina Anschütz from OLYMP and Jens Fauth will show this in their presentation at the “Online B2B Conference”.
Ukrainian Youth Club is an organization founded in March 2022 by Experience One for teen refugees.
Jun 30, 2022
Our Most Rewarding Project 2022: Ukrainian Youth Club
The initiative founded by Experience One offered around 100 young war refugees from Ukraine a place for integration, learning and fun.
Experience One erhält den "German Brand Award" in Gold für die Mercedes me Store App in der Kategorie "Brand Strategy and Creation User Experience".
Jun 09, 2022
First-Class User Experience
The Mercedes me Store app – shopping app for connected cars and marketplace for other offers – was honored again for its first-class user experience.
CX-Experten sprechen über ihre Herausforderungen, Learnings und erfolgreichen Strategien für die Umwandlung in kundenzentrierten Organisationen.
Video | Apr 29, 2022
EO Day 2022: Customer Centricity
How can customer centricity be established as a strategy, mindset, and as a part of the culture in corporations? At the EO Day 2022, Julia Koch, Sven Markschläger, Sandra Cameron and Kai Müller discuss the challenges in large organizations.
Apr 25, 2022
Unique House Configurator for Eco-Friendly Designer Homes
By using the innovative house configurator, home-builders can design an eco-friendly designer home tailored to their individual needs.
Das Bosch Digital Design System von Experience One gewinnt den „Red Dot Award“ 2021 in der Kategorie „User Interface“.
Nov 12, 2021
Award-winning User Interface for Bosch
The User Interface of the Bosch Digital Design System wins the “Red Dot Award” 2021 in the category “Brands & Communication Design”.
In the category “apps for mobile devices” Experience One wins the “OttoCar” of the AutoVision Awards in silver with the Mercedes me Store app.
Sep 09, 2021
Award for Mercedes me Store App
With its innovative marketplace approach and intuitive user experience, the Mercedes me Store app convinced the jury of the AutoVision Awards.
Video | Sep 08, 2021
CX Leadership Masterclass: How to Pitch CX to Your CEO
Many customer experience (CX) initiatives do not make it to the customer. A strong CX narrative ensures the success of the project.
Kai Müller, founder and CEO of Experience One, talks about topics revolving around Tesla, user behavior and customer experiences in the podcast “Handel 4.0”.
Podcast | Sep 07, 2021
Customer Experience – A single experience changes everything
In the podcast “Handel 4.0” with Jenny Ueberbergs, Kai Müller talks about topics related to Tesla, user behavior and what defines a good customer experience.
Video | Sep 07, 2021
Designing Products and Services for the Generation CX
Together, Marco Gehrig and Kai Müller reveal the winning strategies and lessons learned from their work on the award-winning Mercedes me Store app.
Experience One shows how to tackle the challenges of in-car commerce by providing insights from the Mercedes me Store app.
Video | May 27, 2021
Tackling the Complexity of In-Car Commerce
At “E-Commerce Berlin Expo”, Kai Müller and Marco Gehrig from Mercedes-Benz show how to tackle the challenges of in-car commerce.
Experience One wins the “Deutscher Digital Award” in two categories for the first-class user experience of the Mercedes me Store app.
Apr 22, 2021
Distinguished User Experience
The Mercedes me Store app convinced the jury of the “Deutscher Digital Award” in two categories with its outstanding user experience.
Experience One’s Bosch Brand Guide receives a Special Mention from the German Design Award 2021 for its design quality.
Mar 05, 2021
Bosch Brand Guide Awarded
The Bosch Brand Guide receives a Special Mention at the German Design Award 2021 in the category “Excellent Communications Design | Brand Identity”.
Kai Müller, CEO of Experience One, explains in the “Horizont” guest article, why too many touchpoints ruin the customer experience.
Feb 12, 2021
Too many touchpoints ruin the customer experience
In the “Horizont” guest article, Kai Müller explains what really matters when it comes to customer experience.
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