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April 24th, 2025
EO Day 2025: Road to Agentic AI
At EO Day on June 5 in Stuttgart, you will experience real AI cases, powerful voices from the field, and networking. Register now!
May 8th, 2025
The new digital design system for ETAS
Together with ETAS, Experience One has developed a lightweight, scalable design system. Efficient, consistent, brand-appropriate.
April 22nd, 2025
Focus Open Design Award 2025
Katharina Roos, Director of Design & Business Excellence, is on this year's jury for the prestigious international design award.
March 6th, 2025
A new level of generative AI
How will interactions with AI shape companies in the future and which tools and technologies will be relevant? Expert insights from Niels Garve.
March 4th, 2025
iF Design Awards 2025: Experience One wins three awards
At the iF Design Awards, the jury of experts honored three of our projects with the renowned design prize.
February 12th, 2025
Nina Haller in the W&V Top 100 2025
CMO Nina Haller is one of W&V's Top 100 for 2025. Find out how she is revolutionizing marketing strategies and shaping the industry with her innovative and leadership skills.
February 6th, 2025
Sustainability scoring for Experience One
The Carbon Disclosure Project awards the highest grade in sustainability scoring for our commitment to climate and environment.
January 29th, 2025
ECA Tech Summit 2025
In the expert panel, Kai Müller considers the unique opportunities, prospects, and responsibilities that come with the development and deployment of AI technologies.
January 24th, 2025
Security by Design – information security and data protection as a driver for innovation
The ISO/IEC 27001 certification symbolizes our claim to drive secure innovation and thus create a trusting basis for all our projects.
January 9th, 2025
Shaping change: What really matters in 2025
In 2025, companies are at a decisive turning point. Creativity and innovation alone are no longer enough – it is about guiding companies through real transformation and making them fit for the future.
January 8th, 2025
Making the AI fly
How does the use of technology strengthen companies and our business location? Kai Müller explains which factors are necessary for the successful use of AI for better customer interactions.
Podcast | November 12th, 2024
A strategic communications compass
Generative AI opens up completely new perspectives in brand communication and marketing. Nina Haller in the podcast “With love and data” about real opportunities for successful transformation.
November 7th, 2024
Customer retention through anticipation
With the 3D browser application of the Infotainment Coach, buyers of the Kia EV9 can interactively explore the features of their new vehicle in advance.
November 5th, 2024
AI-supported energy advice: next-generation customer experience
AI is revolutionizing the energy industry and creating new opportunities for sustainable customer centricity and retention. Companies must act now to remain competitive.
October 10th, 2024
World Mental Health Day
Mental health is also put to the test in the workplace. As part of World Mental Health Day, we are taking on our responsibility to create a supportive working environment for our employees.
UX Design Awards 2025 | October 8th, 2024
Daniel Löhlein on the jury for spring 2025
The UX Design Awards recognize products and services that provide solutions for real needs and bring about positive change. Senior UX Designer Daniel Löhlein from Experience One is on the jury for 2025.
September 18th, 2024
Let’s discuss NextGen CX – DMEXCO 2024
Find out how GenAI can take your customer experience to the next level.
July 18th, 2024
From the future of generative AI to tech recruiting
At the WeAreDevelopers World Congress in Berlin, our experts will present insights and best practices from generative AI to tech recruiting.
July 5th, 2024
KI Made in Germany – STRAT CON 2024
How can Germany strengthen its position in the global innovation competition? How are AI-supported services changing consumer expectations? Nina Haller and Kai Müller at the expert panel on 5 July in Berlin.
June 21st, 2024
How data, tech and AI are redefining the boundaries of creativity—and what goldfish have to do with it
How does AI support long-term brand development? In her keynote speech at the 7th Creative Industries Day, Nina Haller will present best practices from major global brands and fresh, unexpected approaches.
June 21st, 2024
Experience One presents 5-level model for generative AI experiences
Digital transformation partner responds to the German economy's innovation dilemma with new GenAI framework
June 13th, 2024
Customer Experience: an Imperative for Modern Brands
A seamless customer journey is the key to success, but artificial boundaries between departments stand in the way. How can artificial intelligence and integrated strategies help to overcome these barriers?
June 10th, 2024
AI in marketing
In the deep dive on “AI in marketing” at the Marken Award 2024, Nina Haller talks about the future of marketing.
June 7th, 2024
A cloned CEO: the revolutionary idea behind “Grumpy Kai”
The virtual CEO, named “Grumpy Kai”, is available to his employees around the clock and communicates in a humorously sarcastic way. More about the humorous side of artificial intelligence and its influence on the future of work.
May 29th, 2024
Generative AI in customer service: better advice, more proximity
If you don't start now to draw up an individual roadmap for digital transformation based on your own AI maturity level, you will lose customers. Luise Hübbe on the potential of generative AI for the insurance industry.
May 28th, 2024
The first 3D product configurator for ZEISS
With the first 3D product configurator for medical magnifying glasses, Experience One is setting standards in terms of complex, modern configurators. For maximum user centricity with the highest design standards—and cost-efficient implementation.
Podcast | May 17th, 2024
What I learned about humanity from my AI twin
The development of AI and its possible applications is progressing rapidly. What is the status quo, where will the journey lead, why do companies have to start testing and how will we interact, work and experience in the future? Kai Müller in the “New Work Chat” podcast.
May 13th, 2024
User-centered concept and design for bosch-ebike.com
Following the relaunch of the website, customers can now find everything they need to know about motors, displays, batteries and digital services for eBikes even faster.
April 25th, 2024
EO Day 2024 „NextGen CX. Leading through AI“
On April 25, we will present the future of customer interaction. In interesting presentations by leading experts and exciting panel discussions, we will dive deep into use cases and address key issues of AI-driven transformation.
April 9th, 2024
The digital energy consultant of the future
AI applications open up completely new opportunities for sustainably successful customer centricity and loyalty in the energy industry. What companies need to do now to remain competitive.
March 29th, 2024
Framework Migration for bosch.com
The step-by-step transition from AngularJS to React has optimized the website without interrupting operations and now offers better performance and flexibility for future upgrades.
Podcast | March 27th, 2024
AI transformation in Marketing—Podcast „Vor der Welle“
AI has the potential to change everything—and it will. What will be important for content creation in the future, how AI assistants can be used to create better experiences and what German companies should do now to avoid missing out: Listen now.
March 22nd, 2024
Knowledge is the new gold
In the future, “knowledge” will be the new gold, not “data”. Generative AI is the driver of innovation—from marketing to the entire company.
March 14th, 2024
AI Experience at the German Packaging Congress
At the packaging congress, the digital twin was able to prove itself again and show why AI is so important for the future viability of companies.
March 14th, 2024
From FOMO to FOBO – STRAT TALKS
In the "Strat Talks" podcast, Nina Haller shares her AI expertise and explains the potential the technology offers for the creative industries, but also for all other companies.
February 23rd, 2024
Experience One wins relaunch of etas.com
With a holistic concept for UX/UI, CMS, information architecture, SEO/SEA and accessibility, Experience One won the pitch for the relaunch of the etas.com website.
February 9th, 2024
How to Pitch Innovation like a Changemaker
In the “Digital Future Challenge” ideas competition organized by Initiative D21 and the Deloitte Foundation, Experience One is supporting future changemakers from all over Germany with their pitches for innovative AI solutions.
February 2nd, 2024
Experience One wins international “Climate Alliance” network
In the competition for the “Stadtradeln” campaign, the UX/UI concept is a convincing combination of playful, interactive and motivating approaches, with the aim of encouraging even more people to make an active contribution to climate protection.
January 25th, 2024
Nina Haller appointed Chief Marketing Officer
The marketing and digital expert wants to put generative AI on the agenda of all CMOs in order to secure a strategic competitive advantage and innovation leadership for companies.
January 24th, 2024
ESG data platform Dataland launched
Dataland, the innovative and community-oriented platform for ESG data, is creating a data marketplace for fair and transparent data trading. UX, UI and frontend development come from Experience One as a partner of the project.
January 16th, 2024
Inclupreneur program
As a part of the current cohort of the “Inklupreneur program”, which is a project to promote the inclusion of people with disabilities, we want to create awareness, sensitize and identify blind spots.
January 12th, 2024
Can an AI run a company?
As part of SAP's "The Art of Business" event during the World Economic Forum in Davos, Kai Müller gives impulses on how Generative AI will change the role of the CEO - and what decision-makers need to do now.
January 8th, 2024
IDZ Membership
By becoming a member of the International Design Center (IDZ) Berlin, we aim to promote networking and the exchange of knowledge and experience for better user experiences.
December 7th, 2023
Sebastian Luxem appointed Chief Technology Officer
Experience One appoints Sebastian Luxem as CTO and continues to rely strongly on technology as a driver of innovation.
December 7th, 2023
We say Thank You!
After six years with the B2B platform OneWeb Vans, which we were able to accompany from conception to development to rollout and ongoing operation, we’re saying goodbye to this project—and continuing to work together on other levels.
December 1st, 2023
Vehicle leasing has never been easier
Anyone who wants to lease a vehicle online is usually faced with a complex process that can quickly become overwhelming. Together with Mercedes-Benz, we have fully digitalized the online contract conclusion process and taken the customer experience to the next level.
December 1st, 2023
Will generative AI cost us jobs?
Generative AI will change the working world of the future. In its article on digital CEO twins, t3n magazine outlines what this could look like today.
November 28th, 2023
AI innovation with a digital doppelganger
By integrating digital twins, the potential of AI can be developed in different business areas and industries. Report in Page Magazine for Design, Code and Business.
November 24th, 2023
HR Excellence Awards
"Only Caring is Caring" made it onto the shortlist of the HR Excellence Awards straight away. In addition to the existing offers for employees, the HR concept goes one step further and includes benefits in the areas of flexibility, wellbeing and health.
November 23rd, 2023
CEO wants to save a third of his working time with Digital Twin
Kai Müller wants to save a third of his working time by 2025 with the help of his digital twin. In Business Insider, he talks about why this approach is relevant for all CEOs.
November 17th, 2023
Digital Twin – Lebensmittel Zeitung
Three retail and AI experts took to the stage at the Retail Congress 2023: Kai Müller, Stephan Tromp and his Digital Twin discussed the challenges and opportunities of AI for the retail sector. Lebensmittel Zeitung reports.
November 15th, 2023
Handelskongress 2023
What are the opportunities of generative AI for the retail sector and how can companies position themselves for the future as part of the AI transformation? Meet our digital transformation experts at Handelskongress 2023.
November 14th, 2023
How companies can tap into AI now
Generative AI is on everyone's lips. The technology could become an absolute game changer for companies and entire industries. But are we even ready for it? Kai Müller on the relevance of AI for companies and what CEOs need to do now to avoid being left behind.
November 6th, 2023
ADC Digital Conference 2023
At the ADC Digital Conference in Düsseldorf, Holger Grünwald, an expert in banking and insurance, talks about the customer experience of the future.
October 19th, 2023
EO Day 2023: rethink – Generative AI
On 19 October, future designers from the fields of product, data, technology, design and marketing met in Berlin. From exciting keynotes and a lively panel discussion, the visitors were able to take home new impulses. Read now.
September 29th, 2023
The administrative process of the future
How can we leverage the potential of the new AI generation and rethink citizen orientation in administration? Kai Müller with a specialist article in “Wissensmanagement”.
September 25th, 2023
CONNECT23 – Re:think
At our annual company event CONNECT, we focused this time on the practical application of AI tools. Over three days together in Berlin, we had plenty of time to learn, listen and exchange ideas.
Video | September 20th, 2023
Gamechanger for the German economy
Generative AI belongs at the top of every CEO’s agenda. At Digital X, Kai Müller explains why every company must now build its own branded AI experience.
July 25th, 2023
AI-driven Transformation to Recruiting
Represented twice: from AI-driven transformation in the mobility sector to the best employer experience for tech recruiting—“WeAreDevelopers World Congress”.
July 20th, 2023
stern Reporter Cloned!
Author Stephan Maus now exists twice. We created his digital twin in a 24-hour experiment. How did we go about it and how true to the original is the twin really? In stern, the reporter reveals what happens when you meet your alter ego.
July 18th, 2023
UX Design Award: Public Choice
With our innovative sales platform “Digital Fashion Showroom” for OLYMP, we rethink fashion sales completely and transform sales appointments into buying experiences that make a difference: phygital, co-creative, and end-to-end. Nominated for UX Design Award.
Video | July 5th, 2023
The Future of Retail Experience
Only with a relentless customer-centric view the digital and the real world can be interweaved to form an exceptional brand experience in the omni-channel retail. Jens Fauth is sharing learning and best practices at Digital Signage Summit Europe 2023 in Munich.
Podcast | June 29th, 2023
How AI is Changing the Web
Do we still need a browser, or will a digital co-pilot pick us up in the future? Why companies need to start experimenting now.
Video | June 14th, 2023
From Hype to Reality with Conversational AI
At the XI Forum in Cologne, Luise Hübbe and Kai Müller will show what changes Conversational AI has on different industries and which steps are absolutely necessary on the way to an AI-driven Customer Experience.
June 13th, 2023
Conversational AI for tomorrow’s Customer Experience (Video in German)
At “Digitale Kundenerfahrung 2023”, Holger Grünwald shows how banks and insurance companies can use new AI technologies for customer interaction.
June 1st, 2023
Holger Grünwald appointed Managing Director
Comeback after eleven years: Holger Grünwald joins the management team at Experience One and pushes the digital transformation of corporate customers with Conversational AI.
June 1st, 2023
Engagement for digital society
Experience One has joined D21 initiative to promote digital change in Germany and focus on user-centered digital transformation.
May 30th, 2023
The Digital Editor
Can you clone a journalist in just 24 hours with Generative AI? In a self-experiment with the editor of a major German weekly magazine, we took up the challenge and built the “digital twin”.
Video | May 10th, 2023
Conversional AI—The New Era of the Internet
ChatGPT, Midjourney & Co.—In the OMR Masterclass, Experience One demonstrates how to build a “digital twin” within a couple of hours. We lift up the customer experience showing concrete use cases for insurances, public sector, and automotive.
May 4th, 2023
Deutscher Digital Award for OLYMP
The digital fashion showroom, developed for the shirt manufacturer OLYMP, received the “Deutscher Digital Award” for its excellent user experience.
April 25th, 2023
The rise of Generative AI
Artificial intelligence is fundamentally changing the way people interact with brands and companies. In the latest TIA Report, Kai Müller takes a closer look at the consumer perspective and the potential of Generative AI.
March 15th, 2023
Interview with Top Interactive Agencies
Managing Director, Jens Fauth talks in an interview with Top Interactive Agencies about technological developments, customer experience, and his personal career.
January 31st, 2023
The Anti-Exit-Strategy
More and more start-ups have one common goal: a quick exit. Kai Müller shows how, in contrast, an entrepreneurial attitude produces more resilient and innovative companies.
January 16th, 2023
Small talk with “New Business” Magazine
Kai Müller, CEO and founder of Experience One, makes “small talk” with “New Business” Magazine, shares why mini-events are key to healthy corporate culture, and what his most important pitch win was.
Podcast | December 23rd, 2022
From New Work to Employee Experience
In the “New Work Chat” podcast, Kai Müller talks about insights from customer experience design and how they can be used for a positive employee experience.
December 21st, 2022
Close Up
Power Rangers, cappuccino, and the Markus-Lanz-show: In the management blog of “WirtschaftsWoche”, CEO Kai Müller shares insights into personal matters and everyday life at his company Experience One.
December 19th, 2022
Future Shaping vs. Unicorn Chasing
Kai Müller, CEO of Experience One, explains why it is crucial that founders don’t just look at the exit, but set their company up for the long term and sustainability.
November 23rd, 2022
Tech for good
In his guest article, Kai Müller explains how companies can use a customer-centric approach to benefit from the zeitgeist of sustainable behavior.
Video | November 23rd, 2022
The Connected Car Experience for Generation CX
What does the new Generation CX demand from connectivity and the in-vehicle experience? Kai Müller and Marco Gehrig reveal what really matters.
November 8th, 2022
Competing for Connected Consumers
In his guest article, Kai Müller describes how German manufacturers can secure their future viability through digital connectivity.
November 3rd, 2022
New Look and Feel for the “AOK Gesundheitsmagazin”
The health magazine now also fits seamlessly into the web presence of Germany's largest health insurance company thanks to a UX/UI refresh.
Podcast | October 10th, 2022
Car Connectivity & Customer Experience
In the podcast “Tech und Trara”, Kai Müller points out the influence of connectivity on the in-car customer experience and the interplay with autonomous driving.
October 1st, 2022
Textilwirtschaft: Olymp revolutionizes fashion retail with digital showroom
Digitalization in the fashion retail sector is progressing inexorably. How Olymp is setting new standards for the future with its hybrid showroom.
September 14th, 2022
The Future of Digital Ordering and Showrooms
CX expert Jens Fauth and Tina Anschütz from OLYMP discussed together with Daniel Schmidt from s.Oliver at the “Digital Fashion Summit”.
August 31st, 2022
Corporate Event CONNECT22
The motto of our CONNECT22: inspire, grow, create. Around 130 experience engineers came together for three days to shape the future.
August 4th, 2022
Reinforcement of the Management
Luise Hübbe joins the Experience One management team as Managing Director and Chief Strategy Officer and Christian Pusch as Managing Director.
Video | July 6th, 2022
Digital Showroom: How Fashion Order Works Today
How is a “phygital” experience created in the fashion showroom? Tina Anschütz from OLYMP and Jens Fauth will show this in their presentation at the “Online B2B Conference”.
June 30th, 2022
Our Most Rewarding Project 2022: Ukrainian Youth Club
The initiative founded by Experience One offered around 100 young war refugees from Ukraine a place for integration, learning and fun.
June 9th, 2022
First-Class User Experience
The Mercedes me Store app – shopping app for connected cars and marketplace for other offers – was honored again for its first-class user experience.
Video | April 29th, 2022
EO Day 2022: Customer Centricity
How can customer centricity be established as a strategy, mindset, and as a part of the culture in corporations? At the EO Day 2022, Julia Koch, Sven Markschläger, Sandra Cameron and Kai Müller discuss the challenges in large organizations.
April 25th, 2022
Unique House Configurator for Eco-Friendly Designer Homes
By using the innovative house configurator, home-builders can design an eco-friendly designer home tailored to their individual needs.
March 28th, 2022
Textilwirtschaft: The future of fashion ordering
With its digital showroom, Olymp is breaking the boundaries of traditional ordering processes and creating a unique brand experience. An innovation that is revolutionizing the fashion world.
February 22nd, 2022
Storytelling for CX innovators: How to Pitch CX at Moonova 2022
From February 21-25, 2022, decision-makers and doers of the industry will come together at Moonova to discuss the future of digital commerce and marketing.
November 12th, 2021
Award-winning User Interface for Bosch
The User Interface of the Bosch Digital Design System wins the “Red Dot Award” 2021 in the category “Brands & Communication Design”.
September 9th, 2021
Award for Mercedes me Store App
With its innovative marketplace approach and intuitive user experience, the Mercedes me Store app convinced the jury of the AutoVision Awards.
Video | September 8th, 2021
CX Leadership Masterclass: How to Pitch CX to your CEO
Many customer experience (CX) initiatives do not make it to the customer. A strong CX narrative ensures the success of the project.
September 7th, 2021
Customer Experience – A single experience changes everything
In the podcast “Handel 4.0” with Jenny Ueberbergs, Kai Müller talks about topics related to Tesla, user behavior and what defines a good customer experience.
Video | September 7th, 2021
Designing Products and Services for the Generation CX
Together, Marco Gehrig and Kai Müller reveal the winning strategies and lessons learned from their work on the award-winning Mercedes me Store app.
September 1st, 2021
Award nomination for first-class UX design
With its intuitive user experience, the Mercedes me Store app has been nomination for the UX Design Award 2021 in the “product” category.
August 16th, 2021
Effie Award Nomination
Recognition of the Mercedes me Store app for outstanding user experience at the Effie Award 2021.
June 2nd, 2021
Sustainability in a corporate context
At Webinale 2021, Luise Hübbe, CSO of Experience One, focuses on promoting a sustainable corporate culture and discusses the challenges companies face in implementing sustainable practices.
Video | May 27th, 2021
Tackling the Complexity of In-Car Commerce
At “E-Commerce Berlin Expo”, Kai Müller and Marco Gehrig from Mercedes-Benz show how to tackle the challenges of in-car commerce.
May 12th, 2021
AOK chooses Experience One as lead agency after pitch
Experience One wins the AOK-Bundesverband's Europe-wide tender for user experience (UX) services. From January 2021, the digital experts will be the lead agency responsible for the further development of the target group-specific user experience.
April 22nd, 2021
Distinguished User Experience
The Mercedes me Store app convinced the jury of the “Deutscher Digital Award” in two categories with its outstanding user experience.
March 5th, 2021
Bosch Brand Guide Awarded
The Bosch Brand Guide receives a Special Mention at the German Design Award 2021 in the category “Excellent Communications Design | Brand Identity”.
February 15th, 2021
No success without user centricity
In an interview with “Versicherungswirtschaft heute”, Luise Hübbe, Chief Strategy Officer at Experience One, explains what a core persona is and how it ensures user happiness.
February 12th, 2021
Too many touchpoints ruin the customer experience
In the “Horizont” guest article, Kai Müller explains what really matters when it comes to customer experience.
Report in Handelsblatt | January 1st, 2021
Quo vadis, car retail?
“There’s never been a bigger opportunity for the automobile industry to establish a fully direct sales model and centralize customer data”, states Kai Müller about the effects of the corona crisis.
October 21st, 2020
Bosch Brand Guide receives the Focus Open Gold Award
The Bosch Brand Guide receives the gold award of the Focus Open Award for outstanding service design.

Experience One AG

About us

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 110 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.

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Berlin

Experience One AG
Schinkelplatz 5
10117 Berlin
Germany

Phone: +49 30 328 984 700
Fax: +49 30 328 984 999

Hello Berlin

Frankfurt

Experience One AG
Grüneburgweg 58-62
60322 Frankfurt
Germany

Phone: +49 69 271 341 912
Fax: +49 711 25 35 99 70

Hello Frankfurt

Stuttgart

Experience One AG
Seidenstraße 19
70174 Stuttgart
Germany

Phone: +49 711 25 35 99 60
Fax: +49 711 25 35 99 70

Hello Stuttgart