Newsroom

Here we share what moves us – from project successes, events, and awards to fresh insights. For everyone who wants to experience what drives Experience One – and keeps us moving forward.

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June 5th, 2025

EO Day 2025: Road to Agentic AI

EO Day 2025 in Stuttgart: Current AI cases, strong voices from the field and intensive dialogue with experts.

July 7th, 2025

B2C websites: Accessibility now mandatory

Since 28 June 2025, digital accessibility has been mandatory for many B2C websites. What this means for companies - and why accessibility also pays off economically.

May 8th, 2025

The new digital design system for ETAS

Together with ETAS, Experience One has developed a lightweight, scalable design system. Efficient, consistent, brand-appropriate.

April 22nd, 2025

Focus Open Design Award 2025

Katharina Roos, Director of Design & Business Excellence, is on this year's jury for the prestigious international design award.

March 6th, 2025

A new level of generative AI

How will interactions with AI shape companies in the future and which tools and technologies will be relevant? Expert insights from Niels Garve.

March 4th, 2025

iF Design Awards 2025: Experience One wins three awards

At the iF Design Awards, the jury of experts honored three of our projects with the renowned design prize.

February 12th, 2025

Nina Haller in the W&V Top 100 2025

CMO Nina Haller is one of W&V's Top 100 for 2025. Find out how she is revolutionizing marketing strategies and shaping the industry with her innovative and leadership skills.

February 6th, 2025

Sustainability scoring for Experience One

The Carbon Disclosure Project awards the highest grade in sustainability scoring for our commitment to climate and environment.

January 29th, 2025

ECA Tech Summit 2025

In the expert panel, Kai Müller considers the unique opportunities, prospects, and responsibilities that come with the development and deployment of AI technologies.

January 24th, 2025

Security by Design – information security and data protection as a driver for innovation

The ISO/IEC 27001 certification symbolizes our claim to drive secure innovation and thus create a trusting basis for all our projects.

January 9th, 2025

Shaping change: What really matters in 2025

In 2025, companies are at a decisive turning point. Creativity and innovation alone are no longer enough – it is about guiding companies through real transformation and making them fit for the future.

January 8th, 2025

Making the AI fly

How does the use of technology strengthen companies and our business location? Kai Müller explains which factors are necessary for the successful use of AI for better customer interactions.

Podcast | November 12th, 2024

A strategic communications compass

Generative AI opens up completely new perspectives in brand communication and marketing. Nina Haller in the podcast “With love and data” about real opportunities for successful transformation.

November 7th, 2024

Customer retention through anticipation

With the 3D browser application of the Infotainment Coach, buyers of the Kia EV9 can interactively explore the features of their new vehicle in advance.

November 5th, 2024

AI-supported energy advice: next-generation customer experience

AI is revolutionizing the energy industry and creating new opportunities for sustainable customer centricity and retention. Companies must act now to remain competitive.

October 10th, 2024

World Mental Health Day

Mental health is also put to the test in the workplace. As part of World Mental Health Day, we are taking on our responsibility to create a supportive working environment for our employees.

UX Design Awards 2025 | October 8th, 2024

Daniel Löhlein on the jury for spring 2025

The UX Design Awards recognize products and services that provide solutions for real needs and bring about positive change. Senior UX Designer Daniel Löhlein from Experience One is on the jury for 2025.

September 18th, 2024

Let’s discuss NextGen CX – DMEXCO 2024

Find out how GenAI can take your customer experience to the next level.

July 18th, 2024

From the future of generative AI to tech recruiting

At the WeAreDevelopers World Congress in Berlin, our experts will present insights and best practices from generative AI to tech recruiting.

July 5th, 2024

KI Made in Germany – STRAT CON 2024

How can Germany strengthen its position in the global innovation competition? How are AI-supported services changing consumer expectations? Nina Haller and Kai Müller at the expert panel on 5 July in Berlin.

June 21st, 2024

How data, tech and AI are redefining the boundaries of creativity—and what goldfish have to do with it

How does AI support long-term brand development? In her keynote speech at the 7th Creative Industries Day, Nina Haller will present best practices from major global brands and fresh, unexpected approaches.

June 21st, 2024

Experience One presents 5-level model for generative AI experiences

Digital transformation partner responds to the German economy's innovation dilemma with new GenAI framework

June 13th, 2024

Customer Experience: an Imperative for Modern Brands

A seamless customer journey is the key to success, but artificial boundaries between departments stand in the way. How can artificial intelligence and integrated strategies help to overcome these barriers?

June 10th, 2024

AI in marketing

In the deep dive on “AI in marketing” at the Marken Award 2024, Nina Haller talks about the future of marketing.

June 7th, 2024

A cloned CEO: the revolutionary idea behind “Grumpy Kai”

The virtual CEO, named “Grumpy Kai”, is available to his employees around the clock and communicates in a humorously sarcastic way. More about the humorous side of artificial intelligence and its influence on the future of work.

May 29th, 2024

Generative AI in customer service: better advice, more proximity

If you don't start now to draw up an individual roadmap for digital transformation based on your own AI maturity level, you will lose customers. Luise Hübbe on the potential of generative AI for the insurance industry.

May 28th, 2024

The first 3D product configurator for ZEISS

With the first 3D product configurator for medical magnifying glasses, Experience One is setting standards in terms of complex, modern configurators. For maximum user centricity with the highest design standards—and cost-efficient implementation.

Podcast | May 17th, 2024

What I learned about humanity from my AI twin

The development of AI and its possible applications is progressing rapidly. What is the status quo, where will the journey lead, why do companies have to start testing and how will we interact, work and experience in the future? Kai Müller in the “New Work Chat” podcast.

May 13th, 2024

User-centered concept and design for bosch-ebike.com

Following the relaunch of the website, customers can now find everything they need to know about motors, displays, batteries and digital services for eBikes even faster.

April 25th, 2024

EO Day 2024 „NextGen CX. Leading through AI“

On April 25, we will present the future of customer interaction. In interesting presentations by leading experts and exciting panel discussions, we will dive deep into use cases and address key issues of AI-driven transformation.

April 9th, 2024

The digital energy consultant of the future

AI applications open up completely new opportunities for sustainably successful customer centricity and loyalty in the energy industry. What companies need to do now to remain competitive.

March 29th, 2024

Framework Migration for bosch.com

The step-by-step transition from AngularJS to React has optimized the website without interrupting operations and now offers better performance and flexibility for future upgrades.

Podcast | March 27th, 2024

AI transformation in Marketing—Podcast „Vor der Welle“

AI has the potential to change everything—and it will. What will be important for content creation in the future, how AI assistants can be used to create better experiences and what German companies should do now to avoid missing out: Listen now.

March 22nd, 2024

Knowledge is the new gold

In the future, “knowledge” will be the new gold, not “data”. Generative AI is the driver of innovation—from marketing to the entire company.

March 14th, 2024

AI Experience at the German Packaging Congress

At the packaging congress, the digital twin was able to prove itself again and show why AI is so important for the future viability of companies.

March 14th, 2024

From FOMO to FOBO – STRAT TALKS

In the "Strat Talks" podcast, Nina Haller shares her AI expertise and explains the potential the technology offers for the creative industries, but also for all other companies.

February 23rd, 2024

Experience One wins relaunch of etas.com

With a holistic concept for UX/UI, CMS, information architecture, SEO/SEA and accessibility, Experience One won the pitch for the relaunch of the etas.com website.

February 9th, 2024

How to Pitch Innovation like a Changemaker

In the “Digital Future Challenge” ideas competition organized by Initiative D21 and the Deloitte Foundation, Experience One is supporting future changemakers from all over Germany with their pitches for innovative AI solutions.

February 2nd, 2024

Experience One wins international “Climate Alliance” network

In the competition for the “Stadtradeln” campaign, the UX/UI concept is a convincing combination of playful, interactive and motivating approaches, with the aim of encouraging even more people to make an active contribution to climate protection.

January 25th, 2024

Nina Haller appointed Chief Marketing Officer

The marketing and digital expert wants to put generative AI on the agenda of all CMOs in order to secure a strategic competitive advantage and innovation leadership for companies.

January 24th, 2024

ESG data platform Dataland launched

Dataland, the innovative and community-oriented platform for ESG data, is creating a data marketplace for fair and transparent data trading. UX, UI and frontend development come from Experience One as a partner of the project.

January 16th, 2024

Inclupreneur program

As a part of the current cohort of the “Inklupreneur program”, which is a project to promote the inclusion of people with disabilities, we want to create awareness, sensitize and identify blind spots.

January 12th, 2024

Can an AI run a company?

As part of SAP's "The Art of Business" event during the World Economic Forum in Davos, Kai Müller gives impulses on how Generative AI will change the role of the CEO - and what decision-makers need to do now.

January 8th, 2024

IDZ Membership

By becoming a member of the International Design Center (IDZ) Berlin, we aim to promote networking and the exchange of knowledge and experience for better user experiences.

December 7th, 2023

Sebastian Luxem appointed Chief Technology Officer

Experience One appoints Sebastian Luxem as CTO and continues to rely strongly on technology as a driver of innovation.

December 7th, 2023

We say Thank You!

After six years with the B2B platform OneWeb Vans, which we were able to accompany from conception to development to rollout and ongoing operation, we’re saying goodbye to this project—and continuing to work together on other levels.

December 1st, 2023

Vehicle leasing has never been easier

Anyone who wants to lease a vehicle online is usually faced with a complex process that can quickly become overwhelming. Together with Mercedes-Benz, we have fully digitalized the online contract conclusion process and taken the customer experience to the next level.

December 1st, 2023

Will generative AI cost us jobs?

Generative AI will change the working world of the future. In its article on digital CEO twins, t3n magazine outlines what this could look like today.

November 28th, 2023

AI innovation with a digital doppelganger

By integrating digital twins, the potential of AI can be developed in different business areas and industries. Report in Page Magazine for Design, Code and Business.

November 24th, 2023

HR Excellence Awards

"Only Caring is Caring" made it onto the shortlist of the HR Excellence Awards straight away. In addition to the existing offers for employees, the HR concept goes one step further and includes benefits in the areas of flexibility, wellbeing and health.

November 23rd, 2023

CEO wants to save a third of his working time with Digital Twin

Kai Müller wants to save a third of his working time by 2025 with the help of his digital twin. In Business Insider, he talks about why this approach is relevant for all CEOs.

November 17th, 2023

Digital Twin – Lebensmittel Zeitung

Three retail and AI experts took to the stage at the Retail Congress 2023: Kai Müller, Stephan Tromp and his Digital Twin discussed the challenges and opportunities of AI for the retail sector. Lebensmittel Zeitung reports.

November 15th, 2023

Handelskongress 2023

What are the opportunities of generative AI for the retail sector and how can companies position themselves for the future as part of the AI transformation? Meet our digital transformation experts at Handelskongress 2023.

November 14th, 2023

How companies can tap into AI now

Generative AI is on everyone's lips. The technology could become an absolute game changer for companies and entire industries. But are we even ready for it? Kai Müller on the relevance of AI for companies and what CEOs need to do now to avoid being left behind.

November 6th, 2023

ADC Digital Conference 2023

At the ADC Digital Conference in Düsseldorf, Holger Grünwald, an expert in banking and insurance, talks about the customer experience of the future.

October 19th, 2023

EO Day 2023: rethink – Generative AI

On 19 October, future designers from the fields of product, data, technology, design and marketing met in Berlin. From exciting keynotes and a lively panel discussion, the visitors were able to take home new impulses. Read now.

September 29th, 2023

The administrative process of the future

How can we leverage the potential of the new AI generation and rethink citizen orientation in administration? Kai Müller with a specialist article in “Wissensmanagement”.

September 25th, 2023

CONNECT23 – Re:think

At our annual company event CONNECT, we focused this time on the practical application of AI tools. Over three days together in Berlin, we had plenty of time to learn, listen and exchange ideas.

Video | September 20th, 2023

Gamechanger for the German economy

Generative AI belongs at the top of every CEO’s agenda. At Digital X, Kai Müller explains why every company must now build its own branded AI experience.

July 25th, 2023

AI-driven Transformation to Recruiting

Represented twice: from AI-driven transformation in the mobility sector to the best employer experience for tech recruiting—“WeAreDevelopers World Congress”.

July 20th, 2023

stern Reporter Cloned!

Author Stephan Maus now exists twice. We created his digital twin in a 24-hour experiment. How did we go about it and how true to the original is the twin really? In stern, the reporter reveals what happens when you meet your alter ego.

July 18th, 2023

UX Design Award: Public Choice

With our innovative sales platform “Digital Fashion Showroom” for OLYMP, we rethink fashion sales completely and transform sales appointments into buying experiences that make a difference: phygital, co-creative, and end-to-end. Nominated for UX Design Award.

Video | July 5th, 2023

The Future of Retail Experience

Only with a relentless customer-centric view the digital and the real world can be interweaved to form an exceptional brand experience in the omni-channel retail. Jens Fauth is sharing learning and best practices at Digital Signage Summit Europe 2023 in Munich.

Podcast | June 29th, 2023

How AI is Changing the Web

Do we still need a browser, or will a digital co-pilot pick us up in the future? Why companies need to start experimenting now.

Video | June 14th, 2023

From Hype to Reality with Conversational AI

At the XI Forum in Cologne, Luise Hübbe and Kai Müller will show what changes Conversational AI has on different industries and which steps are absolutely necessary on the way to an AI-driven Customer Experience.

June 13th, 2023

Conversational AI for tomorrow’s Customer Experience (Video in German)

At “Digitale Kundenerfahrung 2023”, Holger Grünwald shows how banks and insurance companies can use new AI technologies for customer interaction.

June 1st, 2023

Holger Grünwald appointed Managing Director

Comeback after eleven years: Holger Grünwald joins the management team at Experience One and pushes the digital transformation of corporate customers with Conversational AI.

June 1st, 2023

Engagement for digital society

Experience One has joined D21 initiative to promote digital change in Germany and focus on user-centered digital transformation.

May 30th, 2023

The Digital Editor

Can you clone a journalist in just 24 hours with Generative AI? In a self-experiment with the editor of a major German weekly magazine, we took up the challenge and built the “digital twin”.

Video | May 10th, 2023

Conversional AI—The New Era of the Internet

ChatGPT, Midjourney & Co.—In the OMR Masterclass, Experience One demonstrates how to build a “digital twin” within a couple of hours. We lift up the customer experience showing concrete use cases for insurances, public sector, and automotive.

May 4th, 2023

Deutscher Digital Award for OLYMP

The digital fashion showroom, developed for the shirt manufacturer OLYMP, received the “Deutscher Digital Award” for its excellent user experience.

April 25th, 2023

The rise of Generative AI

Artificial intelligence is fundamentally changing the way people interact with brands and companies. In the latest TIA Report, Kai Müller takes a closer look at the consumer perspective and the potential of Generative AI.

March 15th, 2023

Interview with Top Interactive Agencies

Managing Director, Jens Fauth talks in an interview with Top Interactive Agencies about technological developments, customer experience, and his personal career.

January 31st, 2023

The Anti-Exit-Strategy

More and more start-ups have one common goal: a quick exit. Kai Müller shows how, in contrast, an entrepreneurial attitude produces more resilient and innovative companies.

January 16th, 2023

Small talk with “New Business” Magazine

Kai Müller, CEO and founder of Experience One, makes “small talk” with “New Business” Magazine, shares why mini-events are key to healthy corporate culture, and what his most important pitch win was.

Podcast | December 23rd, 2022

From New Work to Employee Experience

In the “New Work Chat” podcast, Kai Müller talks about insights from customer experience design and how they can be used for a positive employee experience.

December 21st, 2022

Close Up

Power Rangers, cappuccino, and the Markus-Lanz-show: In the management blog of “WirtschaftsWoche”, CEO Kai Müller shares insights into personal matters and everyday life at his company Experience One.

December 19th, 2022

Future Shaping vs. Unicorn Chasing

Kai Müller, CEO of Experience One, explains why it is crucial that founders don’t just look at the exit, but set their company up for the long term and sustainability.

November 23rd, 2022

Tech for good

In his guest article, Kai Müller explains how companies can use a customer-centric approach to benefit from the zeitgeist of sustainable behavior.

Video | November 23rd, 2022

The Connected Car Experience for Generation CX

What does the new Generation CX demand from connectivity and the in-vehicle experience? Kai Müller and Marco Gehrig reveal what really matters.

November 8th, 2022

Competing for Connected Consumers

In his guest article, Kai Müller describes how German manufacturers can secure their future viability through digital connectivity.

November 3rd, 2022

New Look and Feel for the “AOK Gesundheitsmagazin”

The health magazine now also fits seamlessly into the web presence of Germany's largest health insurance company thanks to a UX/UI refresh.

Podcast | October 10th, 2022

Car Connectivity & Customer Experience

In the podcast “Tech und Trara”, Kai Müller points out the influence of connectivity on the in-car customer experience and the interplay with autonomous driving.

October 1st, 2022

Textilwirtschaft: Olymp revolutionizes fashion retail with digital showroom

Digitalization in the fashion retail sector is progressing inexorably. How Olymp is setting new standards for the future with its hybrid showroom.

September 14th, 2022

The Future of Digital Ordering and Showrooms

CX expert Jens Fauth and Tina Anschütz from OLYMP discussed together with Daniel Schmidt from s.Oliver at the “Digital Fashion Summit”.

August 31st, 2022

Corporate Event CONNECT22

The motto of our CONNECT22: inspire, grow, create. Around 130 experience engineers came together for three days to shape the future.

August 4th, 2022

Reinforcement of the Management

Luise Hübbe joins the Experience One management team as Managing Director and Chief Strategy Officer and Christian Pusch as Managing Director.

Video | July 6th, 2022

Digital Showroom: How Fashion Order Works Today

How is a “phygital” experience created in the fashion showroom? Tina Anschütz from OLYMP and Jens Fauth will show this in their presentation at the “Online B2B Conference”.

June 30th, 2022

Our Most Rewarding Project 2022: Ukrainian Youth Club

The initiative founded by Experience One offered around 100 young war refugees from Ukraine a place for integration, learning and fun.

June 9th, 2022

First-Class User Experience

The Mercedes me Store app – shopping app for connected cars and marketplace for other offers – was honored again for its first-class user experience.

Video | April 29th, 2022

EO Day 2022: Customer Centricity

How can customer centricity be established as a strategy, mindset, and as a part of the culture in corporations? At the EO Day 2022, Julia Koch, Sven Markschläger, Sandra Cameron and Kai Müller discuss the challenges in large organizations.

April 25th, 2022

Unique House Configurator for Eco-Friendly Designer Homes

By using the innovative house configurator, home-builders can design an eco-friendly designer home tailored to their individual needs.

March 28th, 2022

Textilwirtschaft: The future of fashion ordering

With its digital showroom, Olymp is breaking the boundaries of traditional ordering processes and creating a unique brand experience. An innovation that is revolutionizing the fashion world.

February 22nd, 2022

Storytelling for CX innovators: How to Pitch CX at Moonova 2022

From February 21-25, 2022, decision-makers and doers of the industry will come together at Moonova to discuss the future of digital commerce and marketing.

November 12th, 2021

Award-winning User Interface for Bosch

The User Interface of the Bosch Digital Design System wins the “Red Dot Award” 2021 in the category “Brands & Communication Design”.

September 9th, 2021

Award for Mercedes me Store App

With its innovative marketplace approach and intuitive user experience, the Mercedes me Store app convinced the jury of the AutoVision Awards.

Video | September 8th, 2021

CX Leadership Masterclass: How to Pitch CX to your CEO

Many customer experience (CX) initiatives do not make it to the customer. A strong CX narrative ensures the success of the project.

September 7th, 2021

Customer Experience – A single experience changes everything

In the podcast “Handel 4.0” with Jenny Ueberbergs, Kai Müller talks about topics related to Tesla, user behavior and what defines a good customer experience.

Video | September 7th, 2021

Designing Products and Services for the Generation CX

Together, Marco Gehrig and Kai Müller reveal the winning strategies and lessons learned from their work on the award-winning Mercedes me Store app.

September 1st, 2021

Award nomination for first-class UX design

With its intuitive user experience, the Mercedes me Store app has been nomination for the UX Design Award 2021 in the “product” category.

August 16th, 2021

Effie Award Nomination

Recognition of the Mercedes me Store app for outstanding user experience at the Effie Award 2021.

June 2nd, 2021

Sustainability in a corporate context

At Webinale 2021, Luise Hübbe, CSO of Experience One, focuses on promoting a sustainable corporate culture and discusses the challenges companies face in implementing sustainable practices.

Video | May 27th, 2021

Tackling the Complexity of In-Car Commerce

At “E-Commerce Berlin Expo”, Kai Müller and Marco Gehrig from Mercedes-Benz show how to tackle the challenges of in-car commerce.

May 12th, 2021

AOK chooses Experience One as lead agency after pitch

Experience One wins the AOK-Bundesverband's Europe-wide tender for user experience (UX) services. From January 2021, the digital experts will be the lead agency responsible for the further development of the target group-specific user experience.

April 22nd, 2021

Distinguished User Experience

The Mercedes me Store app convinced the jury of the “Deutscher Digital Award” in two categories with its outstanding user experience.

March 5th, 2021

Bosch Brand Guide Awarded

The Bosch Brand Guide receives a Special Mention at the German Design Award 2021 in the category “Excellent Communications Design | Brand Identity”.

February 15th, 2021

No success without user centricity

In an interview with “Versicherungswirtschaft heute”, Luise Hübbe, Chief Strategy Officer at Experience One, explains what a core persona is and how it ensures user happiness.

February 12th, 2021

Too many touchpoints ruin the customer experience

In the “Horizont” guest article, Kai Müller explains what really matters when it comes to customer experience.

Report in Handelsblatt | January 1st, 2021

Quo vadis, car retail?

“There’s never been a bigger opportunity for the automobile industry to establish a fully direct sales model and centralize customer data”, states Kai Müller about the effects of the corona crisis.

October 21st, 2020

Bosch Brand Guide receives the Focus Open Gold Award

The Bosch Brand Guide receives the gold award of the Focus Open Award for outstanding service design.

Experience One AG

About us

Experience One was founded in 2006 and is still run by partners who believe that brands and companies can only be successful in the long term if they realize the full potential of their customer experience. To achieve this, 150 experience engineers create digital solutions at the intersection of technology, design and strategy. From personalizing the customer experience to the product’s UX—from data analysis to holistic applications. With international CX projects for Mercedes-Benz, AOK, Deutsche Bahn, Bosch, Zeiss, Postbank and smart, Experience One is located in Berlin, Frankfurt and Stuttgart.